Gail Vanderhoof

Senior Art Director/Designer

Portland, OR

Senior Art Director/Designer, experienced in producing creative for some of the most notable and recognized brands using skill-sets that include: ideation, branding, marketing, direct marketing, print design, copywriting, creative service management, and consulting.


Education Marketing

  • Grade school: Family of brochure covers for prospective students.
    Grade school: Family of brochure covers for prospective students.
  • Middle school: Family of brochure covers for prospective students.
    Middle school: Family of brochure covers for prospective students.
  • High school: Family of brochure covers for prospective students.
    High school: Family of brochure covers for prospective students.
  • Banners for Honors program office: diversity
    Banners for Honors program office: diversity
  • Banners for Honors Program office: inclusivity
    Banners for Honors Program office: inclusivity
  • Banners for Honors Program office: equity
    Banners for Honors Program office: equity
  • Brochure to promote Music and Theatre Arts department at Chico State.
    Brochure to promote Music and Theatre Arts department at Chico State.
  • Messaging strategy for marketing to new students. This covers the life cycle of contact from student information fairs to being accepted to Chico State.
    Messaging strategy for marketing to new students. This covers the life cycle of contact from student information fairs to being accepted to Chico State.
  • Brochure for International students considering coming to Chico State.
    Brochure for International students considering coming to Chico State.

Magazine

  • Annual magazine for the College of Agriculture, Chico State. This is their primary fund-raising piece which I designed for five years.
    Annual magazine for the College of Agriculture, Chico State. This is their primary fund-raising piece which I designed for five years.

Print Catalog

  • IWA Holiday 2012 Cover
    IWA Holiday 2012 Cover
  • IWA Holiday 2012 IFC
    IWA Holiday 2012 IFC
  • Design concept for incorporating food and wine into wine cellar catalog.
    Design concept for incorporating food and wine into wine cellar catalog.
  • Product spread
    Product spread
  • Product spread
    Product spread
  • Product spread
    Product spread

Brand Execution

  • The museum asked me to demonstrate execution of their new brand (top image). I created this palette, the tagline, and proposed a design for a membership drive.
    The museum asked me to demonstrate execution of their new brand (top image). I created this palette, the tagline, and proposed a design for a membership drive.
  • Brochure comp. My contribution: design, copy. Images are FPO.
    Brochure comp. My contribution: design, copy. Images are FPO.
  • Branding concept for entry kiosk encouraging donations to museum.
    Branding concept for entry kiosk encouraging donations to museum.
  • New brand applied to exterior of museum.
    New brand applied to exterior of museum.

Photo Art Direction

  • On-form photo art direction.
    On-form photo art direction.
  • Smith + Noble art direction
    Smith + Noble art direction
  • Meguiar's catalog covers/photography
    Meguiar's catalog covers/photography
  • Waterfront Living catalog
    Waterfront Living catalog

Package Design

  • For Home Depot
    For Home Depot
  • Dinogro Soil Minerals
    Dinogro Soil Minerals
  • Branding and packaging
    Branding and packaging
  • Rebranded line for Lowes
    Rebranded line for Lowes

In Store Signage

  • Potting Soil Mixology Station Signage
    Potting Soil Mixology Station Signage
  • In-Store new product launch
    In-Store new product launch

Branding

  • Modified identity to address change in business mission
    Modified identity to address change in business mission
  • Mayers Hospital
    Mayers Hospital