Michael (Coach Miike) Nwoke

Writer (1st/4most) + Viisionary Thinker + Solutionist + Storyteller + Content Creator + Project iinitiator

Dallas, Texas

“WHAT ARE YOU GOING TO DO ABOUT IT?”
This is the deafening question ii ask myself about societal wrongs in need of right.
After decades of solving marketing problems so people can consume goods + services, my answer is to cultivate social change by self-empowering every youth to see(d) their future as a commodity and not just as a consumer.
Welcome to my new world order, where advertising + marketing principles are leveraged as a global Force of Goodness to serve humanity on/with purpose.

Agency Work (adidas+Reebok+MLB+Coca-Cola+Partnership for a Drug-Free America)

  • I have more than a decade of agency broadcast + digital experience as the bonafide writer/co-creative leader working on these plus dozens of other high-profile brands, including Allstate, Bank of America, Bacardi, Frito-Lay, General Motors, Miller Lite, Pillsbury, Sears, Toyota, Verizon and Walmart.
    I have more than a decade of agency broadcast + digital experience as the bonafide writer/co-creative leader working on these plus dozens of other high-profile brands, including Allstate, Bank of America, Bacardi, Frito-Lay, General Motors, Miller Lite, Pillsbury, Sears, Toyota, Verizon and Walmart.

Freelance Work (McDonald's+Western Union+Center for Disease Control)

  • McDonald's"OneLove"
    McDonald's"OneLove"
  • Integrated campaign (web/retail/direct mail) humanizes existing brand assets to emotionally convey the real reason people use Western Union to send/receive money.
    Integrated campaign (web/retail/direct mail) humanizes existing brand assets to emotionally convey the real reason people use Western Union to send/receive money.
  • Empowering and insightful campaign strategy for Center for Disease Control (CDC) to get more people in the Black community Talking + Tested + Treated for HIV/AIDS. Proof I can think strategically, critically and most importantly-creatively.
    Empowering and insightful campaign strategy for Center for Disease Control (CDC) to get more people in the Black community Talking + Tested + Treated for HIV/AIDS. Proof I can think strategically, critically and most importantly-creatively.
  • Interactive signage for the LIFE+ brand ambassadors to upload on CDC microsite then virally spread via social media.
    Interactive signage for the LIFE+ brand ambassadors to upload on CDC microsite then virally spread via social media.
  • User-friendly platform for real people to engage + express what the LIFE+ branding means to them, in a real way. The more Kalif's message spreads via social media, the less HIV/AIDS will spread.
    User-friendly platform for real people to engage + express what the LIFE+ branding means to them, in a real way. The more Kalif's message spreads via social media, the less HIV/AIDS will spread.
  • Another digital take of how CDC's Act Against Aids "Silence the Silence" campaign got people Talking + Tested + Treated.
    Another digital take of how CDC's Act Against Aids "Silence the Silence" campaign got people Talking + Tested + Treated.
  • Another digital take of how CDC's Act Against Aids "Silence the Silence" campaign got people Talking + Tested + Treated.
    Another digital take of how CDC's Act Against Aids "Silence the Silence" campaign got people Talking + Tested + Treated.
  • Print work for LIFE+.
    Print work for LIFE+.
  • This ambitious multi-media effort leverages my creative talents as a Force of Goodness. The end goal is to raise $6 million + sponsor 10,000 children. Out of 187 countries, Congo is the poorest. Transforming them from 187 to 186 is only the beginning.
    This ambitious multi-media effort leverages my creative talents as a Force of Goodness. The end goal is to raise $6 million + sponsor 10,000 children. Out of 187 countries, Congo is the poorest. Transforming them from 187 to 186 is only the beginning.
  • Branding + logo design + digital work for National Teachers Workshop
    Branding + logo design + digital work for National Teachers Workshop

Community-building Work (Making Ads To Make A Difference)

  • Dads Against Distracted Driving
    Dads Against Distracted Driving
  • Tactical guerrilla effort to meet the target where they're at. These highly disruptive + engaging letters to empower 'urban underdog youth' were strategically placed in 'popular' youth hang out spots.
    Tactical guerrilla effort to meet the target where they're at. These highly disruptive + engaging letters to empower 'urban underdog youth' were strategically placed in 'popular' youth hang out spots.
  • Tactical guerrilla effort to meet the target where they're at. These highly disruptive + engaging letters to empower 'urban underdog youth' were strategically placed in 'popular' youth hang out spots.
    Tactical guerrilla effort to meet the target where they're at. These highly disruptive + engaging letters to empower 'urban underdog youth' were strategically placed in 'popular' youth hang out spots.
  • Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC).
    Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC).
  • Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC).
    Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC).
  • The 'Mad Men' potential of the youth I mentor/work for is evident in this branding poster they created for our not-just-for-profit.
    The 'Mad Men' potential of the youth I mentor/work for is evident in this branding poster they created for our not-just-for-profit.
  • Student recruitment poster for our not-just-for-profit organism, RE:
    Student recruitment poster for our not-just-for-profit organism, RE:
  • The color orange is worn by hunters as a warning for other hunters not to shoot. In partnership with the Lupe Fiasco Foundation, the mission of Project Orange Tree is to bury senseless violence before senseless violence prematurely buries another youth.
    The color orange is worn by hunters as a warning for other hunters not to shoot. In partnership with the Lupe Fiasco Foundation, the mission of Project Orange Tree is to bury senseless violence before senseless violence prematurely buries another youth.
  • RUN 4 Hhumanity is a global effort to rebuild communities simply by running. Locally, RUN stands for Rebuilding Underdeveloped Neighborhoods. Globally, RUN stands for Rebuilding Underdeveloped Nations.
    RUN 4 Hhumanity is a global effort to rebuild communities simply by running. Locally, RUN stands for Rebuilding Underdeveloped Neighborhoods. Globally, RUN stands for Rebuilding Underdeveloped Nations.
  • Logo design for the not-just-for-profit org that keeps me up into the wee-hours.
    Logo design for the not-just-for-profit org that keeps me up into the wee-hours.

Documentary Work (Rest in Pe@ce)

  • Award-winning youth-led/created documentary inspiring Chicago youth to live in peace NOW instead of hoping to rest in peace LATER.
    Award-winning youth-led/created documentary inspiring Chicago youth to live in peace NOW instead of hoping to rest in peace LATER.

Work-in-Progress (What if...)

  • What if a new agency model existed that attracted potential clients by working for free (donations accepted)?
    What if a new agency model existed that attracted potential clients by working for free (donations accepted)?
  • Two-minute elevator pitch on the logistics of what such an agency would look + feel like.
    Two-minute elevator pitch on the logistics of what such an agency would look + feel like.

  • Proof I can think strategically, critically and most importantly-creatively.
    Proof I can think strategically, critically and most importantly-creatively.
  • Meeting the target where they're at: A highly interactive, social engagement effort to empower 'urban underdog youth'.
    Meeting the target where they're at: A highly interactive, social engagement effort to empower 'urban underdog youth'.
  • Meeting the target where they're at: A highly interactive, social engagement effort to empower 'urban underdog youth'.
    Meeting the target where they're at: A highly interactive, social engagement effort to empower 'urban underdog youth'.
  • Everyone has a point of view. But only a handful of us are visionaries (who happen to walk around with seeds in their pockets).
    Everyone has a point of view. But only a handful of us are visionaries (who happen to walk around with seeds in their pockets).
  • Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
    Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
  • Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
    Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
  • Youth-led/created documentary inspiring communities to live in peace NOW instead of hoping to rest in peace later.
    Youth-led/created documentary inspiring communities to live in peace NOW instead of hoping to rest in peace later.
  • Beautifully crafted sentences with carefully chosen words like these deeply resonate with me.
    Beautifully crafted sentences with carefully chosen words like these deeply resonate with me.
  • KAPOWOW!!! I wish I did this. So, so simple.
    KAPOWOW!!! I wish I did this. So, so simple.
  • Beautifully crafted sentences with carefully chosen words like these deeply humble me.
    Beautifully crafted sentences with carefully chosen words like these deeply humble me.
  • A little interactive, subliminal messaging asks viewer a simple question, "Can you see what you're looking at?"
    A little interactive, subliminal messaging asks viewer a simple question, "Can you see what you're looking at?"
  • Making Ads To Make A Difference on behalf of the National Teachers Workshop
    Making Ads To Make A Difference on behalf of the National Teachers Workshop
  • I believe our industry can do so much better than create consumers.
    I believe our industry can do so much better than create consumers.
  • Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC)
    Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC)
  • Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC)
    Recruitment posters for before/in/after-school literacy program for boys called "RISE Above Book Club" (RABC)
  • The not-just-for-profit logo that keeps me up into the wee-hours.
    The not-just-for-profit logo that keeps me up into the wee-hours.
  • The youth I mentor/work for created this branding/identity poster for our not-just-for-profit organism.
    The youth I mentor/work for created this branding/identity poster for our not-just-for-profit organism.
  • Student recruitment poster for our not-just-for-profit organism.
    Student recruitment poster for our not-just-for-profit organism.
  • Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
    Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
  • Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
    Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
  • The more Kalif's message spreads via social media, the less HIV/AIDS will spread.
    The more Kalif's message spreads via social media, the less HIV/AIDS will spread.
  • Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
    Pro-bono, integrated work for CDC's Act Against Aids "Silence the Silence" campaign got people Talking, Tested and Treated.
  • The color orange is worn by hunters as warning not to shoot. Let's use this truth 2 bury violence before it buries another life.
    The color orange is worn by hunters as warning not to shoot. Let's use this truth 2 bury violence before it buries another life.
  • Thanks to the @dnointed ones, 'the pitch' as we know it, will never be the same.
    Thanks to the @dnointed ones, 'the pitch' as we know it, will never be the same.
  • As Project Facilitator on Covenant Kids Congo project, taking Congo from 187 to 186 is only the beginning.
    As Project Facilitator on Covenant Kids Congo project, taking Congo from 187 to 186 is only the beginning.