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Adrian Docea

Strategy Director, BBDO Moscow

AdrianDocea

Moscow, Russia

Strategy Director BBDO Moscow, coordinating Whiskas, Sheba, Perfect Fit, Pedigree, Cesar, Snickers, Mars, Bounty, Milky Way, M&Ms & Maltesers. Also leading strategic new business projects.

Experience

  • Strategy Director
    Moscow, Russia
    Nov 2010 - Present
    BBDO Moscow

    Strategy Director BBDO Moscow, coordinating Whiskas, Sheba, Perfect Fit, Pedigree, Cesar, Snickers, Mars, Bounty, Milky Way, M&Ms & Maltesers. Also leading strategic new business projects.

  • Regional Strategic Planner
    Bucharest, Romania
    Feb 2007 - Jan 2010
    BBDO Central & Eastern Europe

    Coordinating the brand strategy for Whiskas across Central and Eastern Europe.

  • Senior Strategic Planner
    Bucharest, Romania
    Oct 2006 - Nov 2010
    BBDO Bucharest

    Coordinating communication strategy for: Clicknet broadband, Dolce TV, Tuborg beer, Holsten beer, Pepsi Light, Pepsi Max, Muller dairy, Snickers, M&M, Whiskas, Real Hypermarkets, Blueair Airlines and others.

  • Strategic Planner
    Bucharest, Romania
    Jun 2005 - Sep 2006
    LOWE Bucharest

    Coordinating communication planning for:
    SABMiller’s leading beer brand Timisoreana, Coca-Cola Light, CitiFinancial, TNT delivery, Time Out magazine and others.

  • Strategic Planner
    Cluj, Romania
    Feb 2003 - May 2005
    Siebenbuergen Consultancy

    Brand consultant for several local clients.

Portfolio


  • Click here for the portfolio

    Clients: Alba Iulia, Blue Air, Cesar, CitiFinancial, Clicknet, Deutsche Telekom (Romtelecom), Dolce, Holsten, Mirinda, M&M, Muller, Pedigree, Pepsi, Pepsi Light, Pepsi Max, Perfect Fit, Real, SABMiller (Timisoreana), Sheba, Snickers, Strauss (Elite & Selected), TimeOut, TNT, Tuborg, Whiskas, Weinerberger (Bramac), Yale.

Awards


  • Awards

    / Performance
    Effie Awards 2010
    Dolce TV: Bronze. Clicknet broadband and Muller dairy: shortlisted.
    …………………………………………………………………………
    / Performance
    European Effie 2009
    Whiskas Poland, Czech & Hungary: shortlisted. “Mr. Right” 2009: the first campaign developed by BBDO Bucharest, to be shortlisted at the most important communication strategy awards in Europe.
    …………………………………………………………………………
    / Performance
    Ad’Or Awards 2009
    Snickers Urban Arena: Silver & Bronze.
    …………………………………………………………………………
    / Performance
    Effie Awards 2009
    Snickers: Silver. “Urban Arena”, produced by BBDO Bucharest, was awarded Gold by Mars Inc. for the best campaign produced in Eastern Europe in 2009.
    …………………………………………………………………………
    / Performance
    Effie Awards 2008
    SABMiller’s Timisoreana: Grand Prix.
    …………………………………………………………………………
    / Performance
    Golden Drum Awards 2008
    Tuborg: shortlisted. “Golden Drum” is the most important creative awards in Eastern Europe.
    …………………………………………………………………………
    / Performance
    Romanian PR Awards 2008
    Pepsi Light: Silver. “It’s Hard to be a Woman” was the first campaign developed in Eastern Europe and exported to other markets.
    …………………………………………………………………………
    / Performance
    Golden Drum Awards 2007
    Yale locks: Gold.
    …………………………………………………………………………
    / Performance
    Epica Awards Europe 2006
    DaKiNo Film Festival: Silver.

Education

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