Anne Macomber

Creative Director/Copywriter

General info
Creative Director/Copywriter
Denver
Experience
Denver, CO
Apr 2014 - Present
Creative Director
Integer

Creative Director, All Home Care Brands and P&G Scale
Oversee team that creates North America work for Swiffer, Dawn, Cascade, Mr Clean & Febreze. In addition to planning, developing strategy, branding and driving commerce, I oversee a team of 5 Art Directors and Writers.

Creative Director, Kellogg's
Oversee team of 13 Art Directors and Writers across multiple National Brands and Retailers including Pringles, Pop Tarts, Kashi, Special K, and regional Grocery Channels. 

Creative Director, P&G/Costco
Grew P&G sell-in at Costco for P&G brands including Olay, Pantene, Cover Girl, Gillette, Venus and SKII. Developed National P&G retailer programs for Olympics, Premium Beauty, Trial, NFL and Special Packs. Award-winning work includes entry into Graphis, Denver 50, Effies.
Denver, CO
May 2012 - Apr 2014
Creative Director
PILGRIM
In my current position, our agency works primarily on "Journey Brand" Clients (Travel, Tourism and Wellness), including Connect for Health Colorado, Rocky Mountain Health Plans, Laramie WY Tourism, College Invest, AAA and Golden CO. We work both traditional media (TV, print, radio, outdoor) as well as digital (websites, mobile, social media). In addition to planning, developing strategy, branding and financial planning, I oversee a department of 6 art directors and writers.
Denver, CO
Jul 2011 - Apr 2012
Freelance Writer
Integer
Wrote and Supervised National and International work on Gillette. Oversaw Shopper Merchandise, Point of Purchase, Brand Standards Guides, Strategy and New Product Launches. Did additional work on Venus and Braun.
Denver, CO
Apr 2009 - Jun 2011
Freelance ACD and copywriter
Karsh + Hagan, Xuma, FusionBox
Freelance writer and Associate Creative Director with a focus on natural food, packaged goods and travel/tourism accounts.

Natural food clients included: Red Trolley Ice Cream, Mountain High Yogurt, Madhava Natural Sweeteners, Van’s All-Natural Waffles, Red Robin.

Travel and Tourism clients included: Visit Denver, The Brown Palace, Steamboat, Granby Ranch and RTD.

Developed copy & content for both advertising agencies and direct-to-client. Additionally, built marketing plans, developed brand architecture, oversaw PR, identified market trends and opportunities, and assisted in community outreach. Also wrote and optimized websites/social media outlets including blogs, FB pages, and tweets.
Denver, CO
May 2005 - Mar 2009
Supervising Copywriter
CCT Advertising
Wrote television commercials, radio spots, print ads and websites for an extensive list of regional clients including Cherry Creek Shopping Center, Boston Market, AAA, Floyd’s Barbershops, the Wyoming Department of Transportation, and the City of Golden. Routinely presented to clients and spoke in new business presentations, resulting in the acquisition of numerous new clients. Wrote, directed and co-produced a live radio show featuring a dozen Wyoming acts including stage performers, musical acts and singer/songwriters.
Denver, CO
Jun 2003 - Mar 2005
Marketing Director
Art Students League of Denver
Working closely with ED and Board, developed 3-year strategic communications plan that included PR, marketing, event planning, grant proposals, volunteer recruitment, community outreach and board assignments. Oversaw creative direction of all marketing materials and website/database redesign. Wrote copy for class catalogs, website, fundraising materials, gala invitations, press releases and magazine articles. Updated website using both HTML and CMS, built online database, and wrote and sent e-blasts and analyzed website traffic patterns.
Denver, CO
Jan 2002 - Jun 2003
Creative Strategist/Account Planner
McClain Finlon Advertising
Wrote strategies, developed marketing plans and conducted both qualitative and quantitative research for agency clients including Einstein Brothers Bagels, Xcel Energy, Breckenridge Ski Resorts, and the Denver Zoo. Researched, organized and presented in numerous new business pitches resulting in multiple client wins. Published articles in select trade magazines. Interviewed for feature articles in The Denver Post, AdWeek and Summit County Daily News.
Denver, CO
May 2000 - Jan 2002
Creative Supervisor
McClain Finlon Advertising
Oversaw creative work completed by agency staff for several major agency clients including Xcel Energy, Denver Zoo, the Denver Dumb Friends League, the UFO Museum and the Denver Art Museum. Co-founded “Booth 59,” a creative subgroup dedicated to producing highly visible, award-winning pro-bono work.
Denver, CO
Aug 1997 - May 2000
Senior Writer
McClain Finlon Advertising
Wrote award-winning print, TV and radio for clients including Denver Zoo, Red Robin, The Denver Post, The Oxygen Bar, and Bank of Cherry Creek.
Boston, MA
Jun 1995 - Jun 1997
Writer
Houston Effler Herstek Favat
Worked on Cannes Lion-winning Massachusetts Department of Public Health (Antismoking), Converse, Stop Handgun Violence, Gay & Lesbian Film Fest and Mass Travel & Tourism.
Boston, MA
Dec 1994 - Jun 1995
Jr. Writer
Ingalls, Quinn & Johnson
Hired out of prestigious K. Horowitz Memorial Internship. Although, after six months working on TJ Maxx and Raytheon, the highlight of my tenure at Ingalls was getting thrown off the set of TV shoot in London for taking a job at Houston Effler to work on Converse (see above).
Education
Lewiston, ME
1990 - 1994
B.A. in Art History & Studio Art
Bates College
Florence, Italy
Classes in Cooking, Language & Photography,
Lorenzo D’Medici
Summer classes in photography
Minneapolis Institute of Arts
Additional info
Writer Stuff, Personal Stuff and Awards Stuff
I have written in nearly every medium known to mankind, including several TV pilots, a screenplay, and numerous newspaper columns for The North Denver News and North Denver Tribune. I’ve also been a contributing writer to the Westword, a columnist for examiner.com and The Denver Egotist and an article writer for trade publications including Ad Age and Brand Week.

Personal: I’m a movie, music and Netfilx junkie. I live in a semi-haunted house with my two young daughters, two dogs, two cats and some foster puppies. Together we share an organic garden, extensive travel experience, and a love of cooking and entertaining. Also of note: I began my career as a clown for children’s parties. Details upon request.

Awards: Oh, the usual under-the-bed-shoe box full of regional Golds and Best in Shows, Effies, Graphis, plus one silver Clio and a One Show Merit. Blah, blah, blah.
Management and Leadership Experience
Head of Hooray, Sunnyside Music Fest May 2006 – June 2011
Over a span of 4 years, I have helped grow this grassroots neighborhood music festival’s attendance, budget, fundraising abilities, and Steering Committee into a board and full-blown staff. My role within the festival included fiscal management, volunteer oversight, website/social media development, community outreach, marketing /PR, and public speaking.
Board Member Sunnyside Music Fest June 2011-present
Subcommittees: Fundraising and Marketing
Board Member, Butterfly Pavilion 2010 - present
Subcommittees: Finance and Marketing
Board Member, SUNI 2007 - 2011 Vice President 2009 – 2011
Subcommittees: Newsletter, Grants, Membership, Share Our Bounty Food Drive, Friends of Chaffee Park (Playground redevelopment)
The Denver Waldorf School, Marketing, Outreach and Enrollment Committee 2009-present
Duties: Advertising, enrollment campaign, Strategic Planning, alumni outreach