Braden Bickle
Creative Director
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BradenBickle
Dallas, Texas
I am an Art Director by trade, but I have written plenty of punchy headlines and copy to make the best work possible. I hate bad advertising and I aspire to remedy the crisis by working with passionate thought leaders that wish to do the same. I finish what I start from the brain farts to the final pieces. I don't like fear management of any kind. My dress code is simple: jeans/shorts and t-shirts for regular workdays with the occasional bath for client meetings.
Experience
- Creative Director
- Dallas, Texas
Sep 2010 - Present - Red Urban
As a creative director at Red Urban, in addition to establishing creative vision, I am much more hands on due to the size of the agency, which means I still polish my chops daily as opposed to idly watching juniors and seniors do all the work.
We manage ourselves. We are seasoned professionals. As a result, we are much more grown up and thus need no hand holding to come up with laser focused strategies and top notch creative that excels well above the desired objectives on almost every assignment.
The work we do is more holistic in nature, meaning, we don't just come up with a microsite idea and wipe our hands. We approach any problem from every angle. Social networking isn't a medium. It's a strategy. There is no one size fits all and there is no check list. Each idea is carefully crafted to optimize its effectiveness.
- Freelance/Contract Creative Director
- Arlington, Texas
Jul 2009 - Sep 2010 - Me, myself and I
My specialties, aside from being a creative director and manager of creative minds: strategic thinking, concepting ideas for "you name it", and art directing.
Beyond those essential skills I have several others that I have taught myself for the sake of broadening my skill set and dealing with lower budgets: writing, 3D animation and motion graphics, video and audio editing, consulting and brutal honesty.
I have multiple clients and work on multiple projects and mediums: print ads and collateral, logo designs, online and multi-platform mobile websites and advertising. Whenever possible I prefer to work with trusted partners and enjoy working remotely where applicable.
- Creative Director
- Dallas, Texas
Sep 2003 - Jul 2009 - Tribal DDB Worldwide
In my last year at Tribal I was creatively responsible for providing the creative direction, designing and leading teams to win the interactive accounts for Nokia, (RED) and Bud Light.
My day to day responsibilities included managing Exxon Mobil 1, Starbucks DoubleShot and Frappuccino, Nokia, (RED) and Bank of America as well as mentoring everyone within my creative team. I personally lead many new business efforts and handled various melodramatic events between staff members of various departments.
During my tenure at Tribal I worked on, and was responsible for, a host of clients with varying degrees of project and retainer budgets into the millions.
- Associate Creative Director
- Las Colinas, Texas
Sep 1999 - Sep 2003 - Ackerman McQueen
Ackerman gave me the opportunity to dig deep into TV. I concepted and produced many spots and felt really good about every single one of them, except maybe that little one we've all decided to pretend never existed.
Leapfrog was the most succesful account I worked on at Ackerman that rose from budgets of a few hundred thousand to a few million in just a couple of years. For the first few years I was a Senior Art Director.
When I was handed a project, I owned it from beginning to end. Not that I didn't have to show my work to my boss, but there was no hand holding and visions were created and seen through to the end.
I taught myself animation and motion graphics and started incorporating those into our television spots and client reels because we weren't getting what we wanted. It just cost too much money to try different options using vendors.
We worked insanely long hours. My philosophy, after being promoted to an Associate Creative Director, was this: "we all walk out together." This kept us a tight team. We looked out for one another and helped each other get the best creative product possible.
- Associate Creative Director
- Dallas, Texas
Jun 1996 - Sep 1999 - Levenson & Hill
I had a lot of free reign at Levenson and Hill, which is the time period when I won several significant awards. I learned a tremendous amount about the dirty work behind the scenes of an organization as far as finances, open books, how many people need to be fired to keep the doors open, etc.
I was the creative conductor for several clients for a while and eventually all of them. Mentoring and inspiring art directors, writers, production artists and even the owners and veterans were things I enjoyed. It came as no surprise to anyone when I would paint a wall or grab our best pieces of work, frame them myself over a weekend and fill the halls with them. The agency was inspired by those methods and the clients and potential clients were impressed.
Education
- Bachelor's Degree of Fine Arts
- Denton, Texas
Sep 1990 - May 1993 - University of North Texas
I took lots of drawing, painting, sculpting and printmaking classes, but the classes that drew me in the most were advertising design and typography classes.
I minored in Journalism so I could get a better grasp on writing in publications and how to sell things. That's one of the things that makes me a hybrid art director/writer and can sometimes piss off a writer when I beat them to a headline.
Honors
- Recognition
The One Show (traditional and interactive), Cannes Lions (traditional and interactive), Creativity, Communication Arts, Print's Regional Design Annual, Adweek, AdAge, The New York Times, The Los Angeles Times, Lurzur's Archive, Adobe Site of the Day, Atom filmss, W3 awards, Omma, local and regional Addies and an exhibit at the MOCA Los Angeles.
Skills
- Computer Skills
PLATFORMS: Mac and PC
SOFTWARE: Illustrator, Photoshop, MS office, Lightwave 3D, Messiah, After Effects, Final Cut Pro
I have spent time with Flash and Dreamweaver but just enough to understand how things work and how to design for them without causing too many headaches.
I use inDesign when needed but I haven't had a tremendous need for using it in recent years.
I learn software pretty darn fast so if there is something that needs to be learned for a project I can usually pull it off.
View Braden's Portfolio for work samples.|glbickle@gmail.com