Boll & Branch
Summit, NJ, View Website
In the past, when we needed new sheets, we have gone to the store and bought the most comfortable-looking and luxurious-seeming sheets we could afford. We didn't give it much more thought than that.
Maybe we looked at the thread count, but we definitely didn't wonder how many times the sheets had been marked up. We didn't know whether we were paying for a marketing campaign, or what the factory is like where they were made. The sheets came in a plastic sleeve with a photo of a classy bedroom on it. What could possibly be wrong with that?
Plenty, it turns out. We followed the thread from our conventional sheets, so to speak, into the depths of a problematic industry. Dangerous factories, bonded laborers, worrisome chemicals and cotton farmers in India who have an average life expectancy of about 35.
That day, we started Boll & Branch with a simple mission: to make better sheets by making a better company.