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Visual Communication Specialist

City of Miami Beach in Miami Beach, FL, USA

This is advanced professional work involving the development of images used in a variety of creative projects which have a bearing on communications both within and outside the City of Miami Beach. Emphasis is on designs which integrate typographic, photographic, illustrative and graphic elements. The position has overall responsibility for the total design function within the City and requires strong design capabilities and proficiency in software applications. The position emphasizes four fields of visual communication engineering including Branding, Marketing, Design, and Traffic.

Illustrative Examples of Essential Duties:


  • Manages quality-control standards and consistency of the Miami Beach brand to ensure maximum brand value.
  • Implements the Miami Beach brand City-wide over time by redesigning all internal and external
  • communications.
  • Uses brand knowledge to brand departments as sub-brands of the larger Miami Beach brand.
  • Trains all design-related positions within the City on brand standards of Miami Beach.


  • Meets with project managers to create design concepts including print advertisements, billboards,
  • brochures/guides, etc.
  • Manages all aspects of projects from inception to completion and provides updates to project team members to ensure timelines are kept.
  • Manages payment process for projects to ensure good standing with vendors and contractors.
  • Utilizes marketing strategies to implement creative campaigns for maximum effectiveness.
  • Creates awareness of City programs and services using creative methods to increase resident and business satisfaction with the amount of knowledge they receive.
  • Makes marketing plans that are in line with the budget and maximize the return on investment.
  • Tracks effectiveness of implemented marketing plans and makes adjustments where necessary
  • Creates POS and B2C materials to increase effectiveness of creative materials.


  • Plans, organizes, directs and coordinates original creative, typesetting, digital printing, digital imaging and graphic production.
  • Designs City publications including MB magazine, MBLine, Strategic Plan and Annual Report.
  • Consults design-related positions in various departments and monitors progress of new design standard implementation.
  • Writes copy for publications and proofreads all communication materials.
  • Maintains up-to-date knowledge in the visual communication field.


  • Consults with and designs the City's website in conjunction with the IT Department
  • Creates web sites for high-profile projects.
  • Creates television graphics for the City's television communication initiatives
  • Creates storyboards and creative concepts for commercials for high profile events.
  • Directs high profile events commercials and ensures play on local and national television outlets.
  • Leads eNewsletters standards for design and analytics with a focus on continuous improvement.
  • Makes edits to the Miami Beach web site as required.
  • Integrate CMS and administer back-end up-dates as required.
  • Follows web trends to enable changes when required.
  • Acquires knowledge to implement SEO sites.


  • Establishes production schedules for printing and ensures delivery date based on production staff and vendors.
  • Monitors costs and budget based on agency-equivalency to track City savings and keep expenses to a minimum.
  • Works on special, high visibility projects involving several departments, contractors, and outside firms.
  • Ensures complete and thorough knowledge of total history and changes on projects and ensures that job status and history are effectively communicated to members of project team members.

Minimum Requirements:

  • Bachelor's Degree in a communication or design-related area of study.
  • Minimum of three (3) year's professional experience.
  • Strong design portfolio and writing samples.
  • Proficiency in Spanish is highly recommended.
Candidates only! It is NOT OK for recruiters or others to solicit this company.