mindbodygreen is looking for a talented Creative Director to help establish and maintain a distinct brand image across all platforms and touchpoints, oversee and grow a top-notch creative team, and raise the overall bar when it comes to all creative embodiments of the mindbodygreen brand. Ultimately, we are looking for someone who inspires those around them and is accountable for developing and directing creative work of the highest caliber.
Work in partnership with founders to set the creative direction and vision for the brand
Manage the creative process from concept to completion
Translate brand vision into clear creative strategies
Ensure cohesive brand experience is upheld across all touchpoints; online and offline
Manage, mentor, and motivate the creative team
Review work, troubleshoot and provide feedback to creative team members
Hire and train best-in-class talent to support mindbodygreen's creative needs, particularly as the business scales
Establish brand guidelines and develop scalable templates to help create consistency across editorial, sales, and social
May solicit, evaluate, hire and manage third-party resources, i.e., agencies; production companies; directors and producers; designers, etc., engaged for concept development and production.
Work with team to ideate new and innovative digital concepts for editorial and sales
Develops and tracks budgets for assigned projects (as required) .
Appreciation of the wellness space, and ability to contribute to an understanding of the tastes of mbg's readers and community
Strong creative aesthetic paired with an understanding of and ability to shape the mbg brand vision and the corresponding market positioning and strategies
7+ years of brand creative experience
Preferably 2+ years of experience at a digital media publisher, working closely with either the Editorial or Sales organizations
Strong management skills and 5+ years leading creative team to drive results, innovation, and accountability
An understanding of how to balance the importance of creating engaging content that people love, with an understanding of working efficiently from a headcount and creative standpoint
Passion and experience creating engaging digital content with proven results
Art direction background with expertise in "concepting" and directing shoots for multiple platform applications
Ability to perform in a fast-paced, start-up style environment, think quickly, strategically and creatively to meet short deadlines
Hands on approach - no task too small, no deadline too tight, no client or editorial ask too tough
Must be able to manage feedback from multiple parties and deal with curve balls
Experience performing or managing a range of creative positions, such as graphic designer, art director, and copywriter is preferred. Video experience a plus!
A true digital citizen - fluent in latest trends, technologies and platforms
Candidates only! It is NOT OK for recruiters or others to solicit this company.