We're a growing luxury property management with properties in the Central West End neighborhood, looking for a dynamic Marketing Manager to help with our growing boutique portfolio. This is a new role that will be generating new leads for Leasing Agents, nurturing prospects as they travel thru the leasing process, and promoting resident loyalty to increase renewals and referrals from existing residents.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Plan, promote and execute leasing and resident events.
- Corporate Outreach - Find organizations to target, network thru the organization to find a decision maker and make a presentation on the phone or in person.
- Student Outreach - we're right in the heart of WashU, SLU, Fontbonne, and more! This role will begin to establish and maintain relationships with student organizations at these local universities.
- Create content for social media, website and resident newsletter.
- Identify new marketing channels or enhance existing channels to generate leads and nurture prospects.
- Grassroots marketing in local neighborhoods.
- Manage local marketing vendors.
- Respond to prospects looking for an apartment to rent and tour prospects thru apartment buildings.
- Review leasing metrics and provide feedback on agents' lead management to Leasing Consultants.
- Research competitors and assist with monthly pricing study.
- Photograph apartments for property website as needed
- Must have extensive experience with one of the following skills: video editing, search engine marketing, search engine optimization, marketing automation, landing page creation.
- Degree from a 4-year college. Washington University or St. Louis University are helpful since that is part of our target market. Experience living in both dorms and private residences is preferred.
- Experience with Salesforce or Pardot software is preferred.
- An energetic, entrepreneurial and social personality.
- Experience working with members of Barnes Jewish Hospital is a definite plus!
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