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Group Creative Director

Trailer Park in Los Angeles, CA, USA

General Summary

This role will work under the direction of the Head of Digital.The Group Creative Director is responsible for the creative output of Trailer Park Digital, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communication campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team.

Core Responsibilities

  • Direct the creative function for the Digital division. Ensure that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Trailer Park.
  • Ensure that the creative function operates in an efficient, profitable manner.
  • Ensure that our creative product remains leading edge and ahead of our competition.
  • Ensure that our high quality of creative and production is upheld, maintaining consistently high standards for the team.
  • Listen, ask, hear, prioritize and translate client situation, marketing goals and information into strategic brand concepts.
  • Collaborate and contribute to the creative process as a leader of an integrated creative team.
  • Lead the integrated creative process in order to execute on client projects.
  • Write and present cohesive and persuasive rationales for campaign approaches.
  • Lead the unified process of marketing/concept and design.
  • Ensure the professional development and readiness of the creative team.
  • Manage the evolution of the agency's technology needs and digital marketing capabilities.

Primary Duties:

  • Work collaboratively with division heads, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans.
  • Understand Trailer Park's strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement; and build and direct a creative function aligned with and supportive of those goals.
  • Make decisions on a daily basis that ensure both profitability and creative quality.
  • Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.
  • Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions.
  • Study the creative marketplace, assessing where Trailer Park's work stands against competitors', as well as our clients' competitors' creative work.
  • With the account lead, assure that internal and client presentations are on time, professional, engaging and persuasive.
  • Assure that timely and informative communication takes place between the creative function and the partners, account team and clients.
  • Contribute to the strategic and creative development of the agency's marketing and branding efforts for new business development.
  • Ensure self and staff development in web-based and interactive marketing capabilities.

Secondary Duties:

  • Manage art direction, design, copywriting and production of projects.
  • Prepare and justify job estimates.
  • Quality control, including proofing, reviewing, measuring and evaluating staff performance, creative output and project process(es).
  • Continually learn, evaluate and implement new marketing communications technologies within the agency and for client campaigns.

TO ALL RECRUITMENT AGENCIES:

Trailer Park does not accept agency resumes. Please do not forward resumes to our jobs alias, Trailer Park employees or any other company location. Trailer Park is not responsible for any fees related to unsolicited resumes.

Candidates only! It is NOT OK for recruiters or others to solicit this company.

Trailer Park is the world's largest movie marketing and entertainment company, ranking among Adweek's Top #100 U.S. agencies. Current clients include Apple, CBS, Disney, EA, Fox, MTV, Nickelodeon, Sony, Universal, Viacom and Warner Bros. With a rich history in movie trailer editorial, fully-integrated movie launch campaigns and branded content, our production offering spans best-in-class Mobile, Interactive, Social Media, Motion Design, Digital Publishing, Games, Retail, Experiential, Print and Interactive Television.

Our brand strategy arm, Goodness Mfg, is a team of ad industry vets who've helped build some of the world’s best-known challenger brands including Burger King, Coke Zero, Geek Squad, Giro, IKEA, Miller High Life, MINI Cooper, Slim Jim, Truth anti-smoking and VW. Their work has been recognized with top industry accolades, among them, the Cannes Grand Prix, Grand Clios and multiple One Show Gold Pencils.

This combination of creative talent, production technology, and brand acumen is unprecedented at this scale. More importantly, it gives our clients some clear advantages in the marketplace. Exceptional cross-disciplined marketing communications, world class strategic planning chops—deep digital expertise from design through development. A faster in-market response time to opportunities and threats. And the ability to make production dollars go farther.