General info
Senior Art Director | Graphic Designer
New York, NY
Jessica is an award-winning Art Director with a master’s degree from Pratt Institute. Throughout a decade of agency experience, Jessica has developed a number of advertising campaigns requiring her skills in directing photo shoots, exploring graphic elements, and concept design. With a passion for ideation, typography, and photography, Jessica brings her talents to branding, print, digital, packaging, outdoor media and offers strategic thinking for marketing advertising initiatives.
New York, NY
Apr 2011 - Present
· Art direct photo shoots for interiors, neighborhoods, products, and fashion
· Design creative concepts across print, web and digital media
· Collaborate with senior management to develop campaign concepts for fashion, food, and travel industry
· Lead marketing strategies for social media promotions
· Oversee retouching and printing quality with production team
· Operationally manage freelancers and junior staff for multiple projects
· Skilled at evaluating options and brainstorming solutions
· Brings innovative concepts, strategic thinking, and problem-solving skills to all projects
Brooklyn, NY
Feb 2011 - Dec 2014
Greenpoint Brands
· Rebranded packaging with a distinct and sophisticated style to differentiate from other toy competitors
· Revamped substrates with eco-friendly materials to strengthen brands sustainability in the competitive organic baby toy industry
· Designed packaging, catalogs, products, logos, and retail spaces
· Created branding with licensed creative for Baby Disney and Dr. Seuss

Worked Remotely: Thousand Oaks, CA
Aug 2012 - Apr 2013
Aisle 9 Group
· Designed logos and packaging for pouched food and natural cosmetics
· Collaboratively with a team remotely
· Delivered creative in various stages of the projects from sketches to final

New York, NY
Oct 2010 - Feb 2011
Sun and Moon Marketing
· Brainstormed a range of promotional ideas for marketing collateral
· Created campaign advertisements for print media
· Executed clean and well-constructed graphics supported by thought-provoking concept

New York, NY
Jun 2005 - Jul 2008
· Fostered multidisciplinary collaboration and creative problem-solving
· Helped define brand’s visual language (color palette, logo, font, design) across a range of media
· Executed corporate identity solutions for real estate and resort branding
· Strategized and designed large campaign advertisements and promotions
· Designed sale environments and outdoor media
· Lead client meetings for various senior accounts
· Managed vendor relationships and approved press checks

Amherst, NY
May 2004 - May 2005
Graphic Designer
Imaging Solutions
· Designed various print media: posters, direct mail, logos and collateral
· Strong pre-press skills: photo retouching, color correction, and pre-flight
· Coordinated and managed multiple jobs simultaneously, met deadlines

New York, NY
Pratt Institute
Masters of Science in Communication and Packaging Design
Oswego, NY
State University of New York at Oswego
Bachelors of Fine Arts, Graphic Design
· 123 Print
· American Cancer Society
· American Express
· Baby Disney
· Brookfield Place
· Dr. Seuss
· Martha Stewart
· Make n' Mold
· Miyim | My Natural Toys
· Monica Rich Kosann, Jewelry
· NetJets
· Pratt Manhattan Gallery
· Related Real Estate
· Richard Meier & Partners Architects
· Simon Premium Outlets
· Spot Coffee
· State University of New York at Oswego
· Taj Hotels, Resorts & Palaces
· Wüsthof Knives
New York State of Design Award

Graphic Design USA
Packaging Award, Food + Beverage Category

Graphic Design USA
Health & Wellness Design Award