David Fowler

Creative Director

  • SEEN IT?  A new identity invites you back, after a $1 billion renovation.
  • BEYOND PETROLEUM.  For the energy category, think different.
  • BP gave everyone a voice in energy.
  • TEAM USA.  For BP, London 2012 was a comeback moment.
  • A LITTLE BETTER.  A humble promise for a product nobody likes to buy.
  • THE FANTANAS. The act that took Fanta from zero to 250 million cases.
  • MOTEL 6.  The longest running radio campaign in history.
  • CASTROL EDGE. For the Super Bowl, a claim with real impact.
  • ESSENTIAL: The one thing about chemicals you can't debate.
  • 10,000 WOMEN:  An ambitious program to provide business skills to women worldwide.
  • NATURE COMPANY.  Long gone, just like long copy.
  • THE GRANDMOTHER OF TEXAS SUGARS. A trusted expert makes a commodity special.