Creative Director

  • SEEN IT? A new identity invites you back, after a $1bb renovation.
  • THE FANTANAS: The girl group that sold 250mm cases of orange fun.
  • MOTEL 6: The first spot in radio's longest running campaign.
  • BEYOND PETROLEUM: It simply said "We're different."
  • BP ON THE STREET: Giving everyone a voice in energy.
  • BP TEAM USA: Americans united for a brand seen as British.
  • A LITTLE BETTER: A humble promise for a product nobody likes to buy.
  • ESSENTIAL: The one thing about chemicals you can't debate.
  • ESSENTIAL: Without chemistry, modern life isn't.
  • CASTROL: A superiority claim with real impact.
  • 10,000 WOMEN: Progress isn't generic. It's a real person.
  • IMPERIAL SUGAR: To give a commodity value, ask an expert.
  • NATURE COMPANY. Only ad I ever wrote where they never changed a word.

Awards

Dear Freelancer

Deal Comms, Crisis

  • BP. Deepwater Horizon, five years later.
  • COMCAST/TIME WARNER CABLE. Clarifies a broad misconception.
  • COMCAST/TIME WARNER CABLE