Creative Director

  • SEEN IT?  A new identity invites you back, after a $1bb renovation.
    SEEN IT? A new identity invites you back, after a $1bb renovation.
  • THE FANTANAS:  The girl group that sold 250mm cases of orange fun.
    THE FANTANAS: The girl group that sold 250mm cases of orange fun.
  • MOTEL 6:  The first spot in radio's longest running campaign.
    MOTEL 6: The first spot in radio's longest running campaign.
  • BEYOND PETROLEUM:  It simply said "We're different."
    BEYOND PETROLEUM: It simply said "We're different."
  • BP ON THE STREET:  Giving everyone a voice in energy.
    BP ON THE STREET: Giving everyone a voice in energy.
  • A LITTLE BETTER:   A humble promise for a product nobody likes to buy.
    A LITTLE BETTER: A humble promise for a product nobody likes to buy.
  • ESSENTIAL: The one thing about chemicals you can't debate.
    ESSENTIAL: The one thing about chemicals you can't debate.
  • ESSENTIAL: Without chemistry, modern life isn't.
    ESSENTIAL: Without chemistry, modern life isn't.
  • CASTROL:  A superiority claim with real impact.
    CASTROL: A superiority claim with real impact.
  • 10,000 WOMEN:  Progress isn't generic.  It's a real person.
    10,000 WOMEN: Progress isn't generic. It's a real person.
  • IMPERIAL SUGAR: To give a commodity value, ask an expert.
    IMPERIAL SUGAR: To give a commodity value, ask an expert.
  • NATURE COMPANY.  Only ad I ever wrote where they never changed a word.
    NATURE COMPANY. Only ad I ever wrote where they never changed a word.

Awards, Publications

Deal Comms, Crisis

  • DEEPWATER HORIZON. Five years on.
    DEEPWATER HORIZON. Five years on.
  • COMCAST+TIME WARNER CABLE
    COMCAST+TIME WARNER CABLE
  • COMCAST+TIME WARNER CABLE
    COMCAST+TIME WARNER CABLE
  • PFIZER+WYETH MERGER
    PFIZER+WYETH MERGER
  • FIRST, AND LAST, WANTED POSTER.
    FIRST, AND LAST, WANTED POSTER.