Creative Director

  • SEEN IT?  A new identity invites you back, after a $1bb renovation.
  • THE FANTANAS:  The girl group that sold 250mm cases of orange fun.
  • MOTEL 6:  The first spot in radio's longest running campaign.
  • BEYOND PETROLEUM:  It simply said "We're different."
  • BP ON THE STREET:  Giving everyone a voice in energy.
  • BP TEAM USA:  Americans united for a brand seen as British.
  • A LITTLE BETTER:   A humble promise for a product nobody likes to buy.
  • ESSENTIAL: The one thing about chemicals you can't debate.
  • ESSENTIAL: Without chemistry, modern life isn't.
  • CASTROL:  A superiority claim with real impact.
  • 10,000 WOMEN:  Progress isn't generic.  It's a real person.
  • IMPERIAL SUGAR: To give a commodity value, ask an expert.
  • NATURE COMPANY.  Only ad I ever wrote where they never changed a word.


Dear Freelancer

Deal Comms, Crisis

  • BP.  Deepwater Horizon, five years later.
  • COMCAST/TIME WARNER CABLE.  Clarifies a broad misconception.