SEEN IT? A new identity invites you back, after a $1bb renovation.
THE FANTANAS: The girl group that sold 250mm cases of orange fun.
MOTEL 6: The first spot in radio's longest running campaign.
BEYOND PETROLEUM: It simply said "We're different."
BP ON THE STREET: Giving everyone a voice in energy.
CASTROL: A superiority claim with real impact.
10,000 WOMEN: Progress isn't generic. It's a real person.
IMPERIAL SUGAR: To give a commodity value, ask an expert.
THE NATURE COMPANY. A story revealing the nature of a company.
COMMUNICATION ARTS. The much-loved and oft-stolen industry journal.
A love letter to freelancers.