SEEN IT? A new identity invites you back, after a $1bb renovation.
THE FANTANAS: The girl group that sold 250mm cases of orange fun.
MOTEL 6: The first spot in radio's longest running campaign.
BEYOND PETROLEUM: It simply said "We're different."
BP ON THE STREET: Giving everyone a voice in energy.
A LITTLE BETTER: A humble promise for a product nobody likes to buy.
ESSENTIAL: The one thing about chemicals you can't debate.
ESSENTIAL: Without chemistry, modern life isn't.
CASTROL: A superiority claim with real impact.
10,000 WOMEN: Progress isn't generic. It's a real person.
IMPERIAL SUGAR: To give a commodity value, ask an expert.
NATURE COMPANY. Only ad I ever wrote where they never changed a word.