Creative Director | Art Direction | B2C & B2B Marketing

Diego is a dynamic and results-driven Creative Art Director with over 20 years of experience crafting impactful campaigns across both above-the-line (ATL) and below-the-line (BTL) channels.

From high-profile advertising campaigns that build brand awareness to tactical activations that drive measurable results, he brings a comprehensive approach to connecting brands with their audiences across B2C and B2B sectors.

Currently, he's a Freelance Creative Art Director at M&C Saatchi Dubai, contributing to creative projects for prominent clients in the MENA region, including Puma, Carlsberg, Wego, and Aldar Properties. His work spans social media campaigns, digital marketing initiatives, branding projects, and the development of film scripts that align with overarching brand strategies and engage diverse audiences. Throughout his career, he's worked onsite in global creative hubs such as New York, London, Madrid, and Amsterdam, gaining deep insights into multiple markets and crafting campaigns tailored to their unique cultural and business landscapes.

Diego has worked at top-tier agencies like Young & Rubicam NY, BBDO, Ogilvy UK, Euro RSCG (Havas), Santo WPP, and JWT, delivering pitch-winning campaigns across industries including technology, FMCG, automotive and media. His portfolio includes work for leading brands like Carlsberg, M&S, Puma, Vodafone, Asana, Canon, eBay and Primark amongst others.