Donatella Pereira

Creative Director

DonatellaPereira

New York, NY

For over a decade Donatella has been creating websites and leading design teams for some of the world's most recognizable brands, including FOX Sports, TVGuide, Scholastic, WebMD, Hearst Publishing, American Express and Martha Stewart. She has worked with top-flight agencies McgarryBowen, Ogilvy + Mather and Digitas, bringing them my expertise for making beautiful, clean and easy to use sites.

Her work on PCMag.com was recognized with two gold ASBPE awards and both Scholastic and WebMD have received Webby and People's Voice awards.

She holds a Bachelor of Fine Arts degree from the School of Visual Arts in New York.


718.812.3843 office

Experience

  • Creative Direction and Design
    New York
    Nov 2008 - Present
    mcgarry bowen, Ogilvy + Mather, Digitas

    Work with top-flight agencies on information architecture, design direction and execution for portal and micro sites, 360 advertising campaigns and print collateral

    Clients include Sephora, News Corp, JP Morgan Chase, American Express, Marriott, Oscar Mayer, Verizon for mcgarry bowen, Ogilvy + Mather, and Digitas

  • Senior Art Director
    Brooklyn, NY
    Jul 2007 - Nov 2008
    Hudson/Union

    Oversaw information architecture, designers, production standards, and development of projects

    Clients include, A Diamond is Forever, Food & Wine, Travel + Leisure, Conde Nast, Hearst Publishing and American Express Publishing

  • Designer
    New York, NY
    Sep 2005 - Sep 2006
    The Wonder Factory

    Designed Martha Stewartt, nationalgeographic.com and WebMD.com

  • Senior Online Designer
    New York, NY
    Aug 2002 - Oct 2005
    Ziff Davis Media

    Designed sites for PCMAG, eWEEK, eSeminars, Security IT HUB, Sync Magazine and CIO Central

    Worked with editors and developers on information architecture and branding

    Oversaw production standards of art and translated print book to web

  • Senior Interactive Designer
    New York, NY
    Aug 1999 - Apr 2001
    T3 Media, Inc.

    Art Direction on Handshake Dynamics, YM and Sanchez Bank

    Senior Interactive Designer on Worth Magazine, American Express, Scholastic, Lehman Brothers and Vestianet

    Art Department Photography manager

  • Designer
    New York
    May 1997 - Aug 1999
    TV GUIDE, FOX Sports, News Corp

    Designed and updated homepage, feature packages, photo galleries, interactive games and reader polls

Education

  • Bachelor of Fine Arts
    New York, NY
    1995 - 1997
    School of Visual Arts
  • Cleveland, OH
    1993 - 1995
    Cleveland Institute of Art

Awards


  • WebMD.com

    2007 Webby People’s Voice Winner
    Health category


  • Marthastewart.com

    2007 w3 awards Gold Winner
    Publishing, Branded Content & Lifestyle


  • PCMag.com Product Finder

    2005 ASBPE Gold Winner
    Original Web Database


  • PCMag.com

    2004 ASBPE Gold Winner
    Overall Web Publication


  • Scholastic.com

    2000 Webby and People's Voice Winner
    Excellence in Kids Web Sites