David Shannon

Acting as a marketing and identity design consultant providing strategic concept, graphic design and art production services for small and medium sized businesses in a variety of industries both locally and nationally.

Worked from a remote office as the design arm in a team of marketing specialists hired to re-brand a newly acquired nationwide company in the promotional products industry. Strategic development and tactical implementation of new brand platform including: new logo and visual brand elements; application to all internal and external corporate communication and marketing tools; developed and produced application guidelines, templates and other tools necessary for effective communication and growth of the new corporate brand.

Art direct, design and produce a variety of print and digital collateral for various regional clients - specializing in logo/identity design, annual reports and marketing websites. Major Results: Designed and produced the 2000 Annual Report for Dana Corporation. Designed and implemented new identity programs for multiple clients.

Retained primarily to work on “the Art of Advertising”- a co-op advertising program developed for Owens-Corning in CD format. Other responsibilities included supervising design staff on isolated projects for various local clients as well as managing the company’s computer network.

Responsible for tactical design application of new identity strategy which included: identity guidelines, stationery, forms, signage, packaging, exhibit and PC format systems. Major Results: instrumental in design and implementation of successful corporate identity program.

Work within a creative team to develop visual concepts for client projects including catalog programs, sales promotions, and support collateral; perform design, layout and production duties as well as direct design staff and outside suppliers in project execution. Major Results: Through design and execution of award winning collateral, helped position the company as the creative leader in its industry contributing significantly to its highly profitable sale.

Served on corporate management team; manage department budget and staff; account management and client contact duties; responsible for vendor relations and negotiation; quoting, scheduling and billing all phases of creative projects;  Mac training of department staff. Major Results: developed custom job costing, scheduling, and billing system; lead development of comprehensive proofing system company-wide; developed standard pricing packages for common projects.

Develop various creative projects from concept and client pitch through printing of high quality marketing collateral for fortune 500 customers. Major Results: design of Tour DuPont logo used on all wearables for national race promotion; designed and contributed to the design of numerous award winning print collateral projects; cost analysis and proposal leading to the purchase of a department Mac system.

Design, production and PostScript output in a self-supporting service bureau setting for university departments; main client contact; manage work flow; maintain and trouble shoot office equipment.

Design, illustrate and produce print ads, booklets, brochures, newsletters and promotional collateral; coordinate and distribute incoming projects within the department; maintain Mac system and darkroom equipment.

Majoring in Fine Arts.