Xbox One Launch - Case Study
Ryse Son of Rome - Case Study
Pass It On - TV
Rooms - TV
Girls - TV
Full brand guidelines created from the ground up.
Full brand guidelines created from the ground up.
Never been done before Times Square sharing event.
Interactive Monster walls demonstrated the sharing features of the GSIII.
Landmark digital ooh demonstrated sharing features in a big way.
Landmark digital ooh demonstrated sharing features in a big way.
First-of-their-kind kiosks delivered content through the NFC capabilities of the GSIII.
First-of-their-kind kiosks delivered content through the NFC capabilities of the GSIII.
GSIII owners were rewarded with free content delivered through NFC.
Facebook Galaxy arcade "Gamified" the sharing features of the device.
Facebook Galaxy arcade "Gamified" the sharing features of the device.
ShareQuest was played and shared via Facebook.
Demo videos put the features of the GSIII into context. More here: https://vimeo.com/album/2922809
Hundreds of web banners beautifully visualized the GSII's sharing features.
Hundreds of web banners beautifully visualized the GSII's sharing features.
Facebook is used as the "dot com" to showcase and sell devices. http://goo.gl/H09Sy
Facebook is used as the "dot com" to showcase and sell devices. http://goo.gl/H09Sy
Twitter and Youtube were skinned to be consistent with brand guidelines, and convey the launch message.
Twitter and Youtube were skinned to be consistent with brand guidelines, and convey the launch message.
We celebrated our first 5 million fans, and grew our fan base to near 20 million over the course of 6 months.
We celebrated our first 5 million fans, and grew our fan base to near 20 million over the course of 6 months.
The GSIII surpassed all sales goals, and eclipsed the iPhone 5 launch.
The GSIII surpassed all sales goals, and eclipsed the iPhone 5 launch.
NFC Enabled posters "handed" content directly from poster to GSIII.
NFC Enabled posters "handed" content directly from poster to GSIII.
Just hold your phone to the tap point on the poster and an ebook, or song was downloaded.
Just hold your phone to the tap point on the poster and an ebook, or song was downloaded.
Our NFC enabled Posters were created in variety of sizes on a mass scale in key markets.
Our NFC enabled Posters were created in variety of sizes on a mass scale in key markets.
New songs were updated weekly keeping GSIII owners coming back for more.
New songs were updated weekly keeping GSIII owners coming back for more.
Communication was direct to teach a new behavior.
Communication was direct to teach a new behavior.
Free e-Books were a popular download for travelers about to board a flight.
Free e-Books were a popular download for travelers about to board a flight.
Content was tailored toward specific genders and demographics.
Content was tailored toward specific genders and demographics.
Over 2000 posters were placed primarily in airports and malls.
Over 2000 posters were placed primarily in airports and malls.
Premium locations and fixtures were selected to a convey a premium message.
Premium locations and fixtures were selected to a convey a premium message.
Downloads drove brand loyalty and GSIII envy.
Downloads drove brand loyalty and GSIII envy.
All portraits were actual size so content felt as if coming directly from another GSIII owner.
All portraits were actual size so content felt as if coming directly from another GSIII owner.
Airports were a key driver of content downloads.
Airports were a key driver of content downloads.
Upon download, owners were congratulated and alerted to more fresh premium content coming soon.
Upon download, owners were congratulated and alerted to more fresh premium content coming soon.
Web video that ran as pre-roll and in rich media banners.
Web video that ran as pre-roll and in rich media banners.
Web video that ran as pre-roll and in rich media banners.
A utility page on chevy.com helping people understand and utilize the maximum cargo capacity of the Chevy Traverse.
A utility page on chevy.com helping people understand and utilize the maximum cargo capacity of the Chevy Traverse.
A utility page on chevy.com helping people find stylish affordable places to go in the Chevy Malibu.
A utility page on chevy.com helping people find stylish affordable places to go in the Chevy Malibu.
A utility page on chevy.com that helps find fun family trips to take in the Chevy Equinox within one tank of gas.
A utility page on chevy.com that helps find fun family trips to take in the Chevy Equinox within one tank of gas.
:60 TV for the Chevy Traverse.
:30 TV for the Chevy Equinox.
Equinox content from chevy.com
Equinox content from chevy.com
Equinox content from chevy.com
Equinox content from chevy.com
Malibu content from chevy.com
Malibu content from chevy.com
Traverse content from chevy.com
Traverse content from chevy.com
GameBoy Advance SP with luminous screen.
GameBoy Advance SP with luminous screen.
GameBoy Advance SP with luminous screen.
GameBoy Advance SP with luminous screen.
GameBoy Advance SP with luminous screen.
GameBoy Advance SP with luminous screen.
GameBoy Advance SP in Black.
GameBoy Advance SP in Black.
GameBoy Advance SP in Black.
GameBoy Advance SP in Black.
GameBoy Advance SP in Red.
GameBoy Advance SP in Red.
GameBoy Advance SP in Red.
GameBoy Advance SP in Red.
American Express launches
To Launch Eternal Darkness we held a psychological horror filmmaking contest.
To Launch Eternal Darkness we held a psychological horror filmmaking contest.
The primary purpose of the site was to gather treatments from potential filmmakers in a fun and interactive way.
The primary purpose of the site was to gather treatments from potential filmmakers in a fun and interactive way.
Upon entry, a light turns on and items within the scene move and change.
Upon entry, a light turns on and items within the scene move and change.
You're invited to speak your film treatment. 10 finalists treatments were funded. The winner received $20,000.
You're invited to speak your film treatment. 10 finalists treatments were funded. The winner received $20,000.
Pine Sol Scents - Sparkling Wave
Pine Sol Scents - Sparkling Wave
Pine Sol Scents - Lavendar
Pine Sol Scents - Lavendar
Pine Sol - Powerful Scent of Clean - Pine
Pine Sol - Powerful Scent of Clean - Pine
Pine Sol - Powerful Scent of Clean - Sparkling Wave
Pine Sol - Powerful Scent of Clean - Sparkling Wave
Pine Sol - Powerful Scent of Clean - Lemon
Pine Sol - Powerful Scent of Clean - Lemon
Pine Sol - Powerful Scent of Clean - Orange
Pine Sol - Powerful Scent of Clean - Orange
Teva print campaign. Stories are the proof of life. Featuring Teva sponsored athletes. Sam Pilgrim, Pro Mountain Biker
Teva print campaign. Stories are the proof of life. Featuring Teva sponsored athletes. Sam Pilgrim, Pro Mountain Biker
Copy handwritten by each athlete, indicated the wealth of stories each athlete has lived.
Copy handwritten by each athlete, indicated the wealth of stories each athlete has lived.
Copy: Chased by cops. Attacked by snakes. Verbally assaulted by the elderly. Kickflipped over a dead dog. All in a days work.
Copy: Chased by cops. Attacked by snakes. Verbally assaulted by the elderly. Kickflipped over a dead dog. All in a days work.
Copy: Was caught in an avalanche. Lived to teach others how to avoid them.
Copy: Was caught in an avalanche. Lived to teach others how to avoid them.
Copy: It takes a few seconds for the lift to stop. A lot can happen in a few seconds. Kale, Lifty.
Copy: It takes a few seconds for the lift to stop. A lot can happen in a few seconds. Kale, Lifty.
Copy: Riding the 60 ft. waves of Jaws one day. Surfing the icy waters of Minnesota the next. Jamie Sterling, Big Wave Surfer
Copy: Riding the 60 ft. waves of Jaws one day. Surfing the icy waters of Minnesota the next. Jamie Sterling, Big Wave Surfer
Copy: 2010 Crankworx Colorado. Snapped my femur. Went back in 2011. Won it all. Cam McCaul, Pro Mountain Biker
Copy: 2010 Crankworx Colorado. Snapped my femur. Went back in 2011. Won it all. Cam McCaul, Pro Mountain Biker
Product focused ads tell a story through objects collected on a specific journey or event.
Product focused ads tell a story through objects collected on a specific journey or event.
Each story was tailored to a specific shoe style and use.
Each story was tailored to a specific shoe style and use.
Copy: The time I thought a 40 foot drop seemed reasonable.
Copy: The time I thought a 40 foot drop seemed reasonable.
Copy: The time I winched the drainage canal.
Copy: The time I winched the drainage canal.
Copy: The time the Huli had us for dinner.
Copy: The time the Huli had us for dinner.
Created on a shoestring budget, the brand video dimensionalized the tagline for the salesforce.
Stories from Teva athletes further expand the message beyond print.
Everyone has a vessel full of coins somewhere in their home. Select yours.
Everyone has a vessel full of coins somewhere in their home. Select yours.
The vessel is dumped and the coins are counted.
The vessel is dumped and the coins are counted.
You have just enough...
You have just enough...
For a Li'l Wayne Album.
For a Li'l Wayne Album.
Bring your coins to the Coinstar machine and cash them in for an iTunes giftcard.
Bring your coins to the Coinstar machine and cash them in for an iTunes giftcard.
You have enough coins for...
You have enough coins for...
Boom!
Boom!
...
...
A pile of steaks.
A pile of steaks.
From our partner, Albertsons. Come to the Coinstar machine and cash in.
From our partner, Albertsons. Come to the Coinstar machine and cash in.
You have just enough for...
You have just enough for...
Rosetta Stone foreign language tapes.
Rosetta Stone foreign language tapes.
Come to the Coinstar machine and cash in your coins for giftcards to Amazon.com
Come to the Coinstar machine and cash in your coins for giftcards to Amazon.com
On a splash page, you could roll over magnets to reveal facts about homelessness.
On a splash page, you could roll over magnets to reveal facts about homelessness.
Child-sized toothbrushes were placed in drinking fountains across the city.
Child-sized toothbrushes were placed in drinking fountains across the city.
Rubber ducks were placed in fountains across the city.
Rubber ducks were placed in fountains across the city.
Liquid Plum'r. Hungry for clogs
Liquid Plum'r. Hungry for clogs
Liquid Plum'r. Hungry for clogs
Liquid Plum'r. Hungry for clogs
:60 TV for the Chevy Traverse.
American Express launches
Introducing GameBoy Advance. The first handheld with a luminous screen.
Introducing GameBoy Advance. The first handheld with a luminous screen.
Web video that ran as pre-roll and in rich media banners.