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General info

New York, NY

CREATIVE DIRECTOR, FLYCELL, INC.
12+ years experience in developing and extending innovative and effective web sites, WAP sites and online marketing initiatives. Successes include the creative development and implementation of large-scale site redesigns, brand establishment, social media strategies, banner, affiliate and e-mail marketing campaigns for Fortune 500 media companies, financial services firms, public agencies and global mobile/telecom companies.

Experience

  • Creative Director
    New York, NY
    Oct 2004 - Present
    Flycell.com

    * Creative oversight and strategic concept development of ecommerce web and WAP sites for a leading international mobile phone content provider

    * Provide creative direction for 12 web properties (covering ten countries) in a dynamic and aggressively expanding business environment

    * Establish project plans, timelines and deliverables with business, marketing and operations team leaders

    * Participate in business development activities and pitches with clients, partners and vendors

    * Develop user-centered interfaces for WAP sites, mobile and desktop applications

    * Manage the daily activities of teams of designers and developers in several countries; cultivate an environment of sustained creativity and professional growth

    * Identify and implement process improvements to enhance workflow, productivity and communication

    * Established Flycell’s best of industry web presence and successfully expanded the brand into 9 new international markets and sub-brands

    * Led creative development of marketing campaigns that succeeded in acquiring 6.5 million subscribed customers in 2008

    * Created branding and website for Flycell’s casual gaming venture Gamorama.com

  • Principal
    New York, NY
    Sep 2001 - Present
    garykleinstudio.com

    * Founder of web design firm offering comprehensive design, technical services and strategic consulting

    * Perform needs/goals assessments, project planning and implementation consistent with client objectives

    * Produce clean, attractive and effective web sites with optimal usability that are brand-consistent and audience-appropriate

    * Provide identity packages and advertising/marketing collateral

    * Advise clients about Internet marketing strategies, technology and SEO

    Clients include: The New York Times Company, Flycell Inc., The Cambridge Public Health Department, Libra Securities and IntellectConnect.com

  • Creative Director / VP Creative Services
    New York, NY
    Apr 1997 - Sep 2001
    original.com

    * Led creative department of pioneering web design and internet strategy firm for a diverse client base of Fortune 500 companies, non-profits, small and medium sized businesses, and social networking sites

    * Partnered in the firm's strategic decision making, client acquisition and business development, staffing and budgeting

    * Note: original.com is no longer doing business, although the domain name is in use by another firm

    Representative clients included: CBS Television Network, USA Networks, PBS/P.O.V., ARK Restaurant Group, Seoul Mobile Telecom, Simon & Schuster Online

  • Senior Project Manager
    New York, NY
    Mar 1996 - Apr 1997
    original.com/SM Media

    * Coordinated web site development and maintenance

    * Served as primary client liaison

    * Managed expansion and daily updating of the CBS Television Network website

Education

  • BA - Architecture
    New York, NY
    Columbia College, Columbia University

  • Master of Arts
    New York, NY
    New York University


  • Studies in fine arts – National Academy of Design, New York Academy of Art, The Art Student’s League of New York

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