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México City, MX

El diseño cambia vidas, aumenta la calidad de la vida. Porque el diseño está ligado a experiencias humanas placenteras. El diseño es la luz que enriquece el alma. Aparece justo cuando todo convive en armonía, todo está calculado y hace sentido. En Greenbox Design creemos que el diseño aumenta los parámetros de la vida de las marcas, porque pensamos en cosas creadas para funcionar y por lo tanto sorprendentes. Ya sea el tamaño de una construcción o un anuncio publicitario. Porque ejecutamos con los mejores recursos y no perdemos tiempo en discusiones. Greenbox sueña con historias sorprendentes, objetos grandiosos y experiencias humanas que les roben el aliento.

Felipe Hernández Tovar, director de Greenbox Design es un apasionado maratonista que encontró en la carrera un reto para la vida. Ha concluido 5 Maratones en Nueva York y más de 200 carreras en la Ciudad de México.

Imagina, sueña en grande y haz que la caja de tu empresa haga ese delicioso sonido de los billetes bien ganados. Derrama pasión y diseño para una vida mejor y mantén la caja verde abierta.


Design changes lives, enhances life quality. Because design is linked to pleasing human experiences.

Design is the light to enrich mankind’s soul. Design appears when everything works in harmony, when everything fits and makes sense.

Greenbox deeply believes in Design as a tool to raise life standards. We love well thought Design, functional then amazingly handsome. Even if it´s all about an ad or the size of a building. Because striking, outstanding and creative advertising is always linked to great executions not only longlasting brainstorms.

Greenbox dreams about surprising stories, fascinating objects and breathtaking experiences for that immense audience called human kind.

By the way, I love running. And since Marathons are challenging goals, last November I accomplished this objective for the fifth time in NYC.

Imagine, think big and make the box of your enterprise make that unique sound of the green bills.
Spread passion, design for a better life, keep the box open.


55 3434 6670 mobile
(5255) 53447208 office

Education

  • Graphic Communication Designer
    México, D.F.
    Aug 1990 - May 1995
    Universidad Autónoma Metropolitana

    The first step of the best time of my life

  • Contemporary Art Diploma
    México, D.F.
    Jan 1996 - Dec 1996
    ITAM

    Feeding inspiration to develop better creativity and design. No matter what they say, I believe in the very close connection between art and great design.

  • México D.F.
    Centro Escolar del Lago

    Dear CEL, I owe you my english, my values and my self confidence. I also owe you, most of my real friends.

My path through design and communication

  • CREATIVE DIRECTOR
    México City
    Jan 2008 - May 2009
    DRAFT FCB MEXICO

    Creative and art direction
    Barilla, Cadbury Bubbaloo bubble gums, Nivea, and Kraft, .
    Web, Guerrilla, and that new stuff where you produce more with less. Visualizer, Art Director and creative in the winner team of the You Tube Award from Circulo Creativo México, 2009

  • CREATIVE DIRECTOR
    Mexico, City
    May 2004 - Dec 2007
    LEO BURNETT MEXICO

    Visualizer and creative director for the Philip Morris Portfolio Marlboro Reds, Milds and Wides. Benson & Hedges, L&M and Superslims. I travelled and travelled. Met Leo Burnett Chicago Headquarters where I learned the meaning of world class.
    Other mexican brands:
    Corona Beer
    Canon photography
    Gandhi Bookstores

    By this time I became advertising professor at ITESM and participated as conferencist at several universities in Mexico and South America.

  • CREATIVE DIRECTOR
    México, City
    Jan 2002 - Apr 2004
    Publicis Groupe

    Carrefour french retail brand. Art director, producer and creative director.

    I began the teaching experience at Universidad Anahuac del Sur and Universidad de la Comunicación, at México City. One of the most greatful professional experiences.

  • Asociate Creative Director
    Mexico City
    Apr 2001 - Jan 2002
    Young and Rubicam Mexico

    Art director for Colgate Palmolive portfolio

  • Art Director
    Mexico City
    Aug 1997 - Mar 2001
    Grey Worldwide

    Art Director for Gatorade, Gerber, Pantene.
    My dearest boss, Ruth Olegnowicz gave me one chance.
    Then, everything happened.

    Cannes Lions 2000 Mexican Delegate.
    Young Creatives Award.
    Several prices at Circulo Creativo México 2000

  • Designer
    México, D.F.
    Jul 1995 - Jul 1997
    Periodico Reforma

    Designer at the Advertising departament Reforma Newspaper. Two years of great development on the news business and the digital pre press. Great teachers and friends such as Graphic Director Jorge Sánchez and Photographer José Diego Gómez.

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  • CLIENTS-PARTNERS

    Benedetti´s Pizza
    Diageo Portfolio: Buchanan´s, Johnnie Walker, J&B, Baileys
    Turicia professional photo dealer

    Sociedad Anónima Design Studio
    Alumbra Estudio
    Kantar Latin Panel


  • COACHING

    Advertising, Design and Communication Professor and consultant at Universidad Anáhuac del Sur, Universidad Iberoamericana, Instituto Tecnológico de Estudios Superiores de Monterrey, Universidad Cuauhtémoc Aguascalientes, Universidad Católica Santiago de Guayaquil, UNID Aguascalientes, Universidad Iberoamericana.

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