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General info

Copenhagen, Denmark

Mike Højgaard aka Harmoni ∞ has worked with creative design, art direction and illustration in the advertising/ design industry for over 15 years for agencies such as JWT, Republica, Adtomic (Copenhagen & Hong Kong), Danesadwork, HELLO and an array of direct clients. Now he’s a freelancer. Based in Copenhagen - eyes on the world.

Mike began his career working as an art directors assistant in 1995 working mainly with retail, giving him the perfect lead-in to the forefront of consumer communication. Later working with both consumer and b2b clients in healthcare, consumer goods, the music industry, sponsorships and coporate branding/ identity. Mike has unique skills in merging advertising and design and also has integrate knowledge in how to create outstanding artistic output for companies normally percieved “boring” and “corporate” without loosing focus of core values and communicational needs. Mike belives that design needs to be strategic and product-derived in order to accommodate the specific challenges each company has - that in order to achieve remarkable recognition. Furthermore his vast involment in communicating music and art, has always been noticeable. Mike masters and understands both online and print.

Somewhat attended schools: RMI Berghs Stockholm, Danish School of Advertising and Danish School of Design.

Mike is also a singer & composer - having released 3 albums.

Client Experience: American Express, BRF, Carlsberg, Chupa Chups, China Broadband, Chevrolet, Cochlear, Contura,
Coop, Electronic Housekeeper, Ibis, Kikkoman, Nordisk Film, Novo Nordisk, Nokia, Roskilde Festival, SaxoBank, Sony-BMG, SonyMusic, Thiele, Toblerone, Tuborg, U.S. Airways, UNcells, Universal Music, Unilever and last but not least, a vast number of artists.


+4520823141 mobile

Experience

  • Freelance Creative/ Senior Designer/ CEO
    Copenhagen, Denmark/ Worldwide
    2006 - Present
    Harmoni

    This is my oneman band - my company - my business. Working solo or with a large network of freelance journalists, copywriters, illustrators for direct clients and design/ advertising agencies.

  • Composer/ Singer
    Copenhagen, Denmark/ Worldwide
    2007 - 2009
    The Liberty Balance

    This time doing an album while also running my business. First album under the name The Liberty Balance - To be released at Artiscope May 11th 2009

  • Freelance Designer / Art Director
    Copenhagen, Denmark
    Jul 2006 - Jul 2008
    Hello

  • Composer/ Singer
    Copenhagen, Denmark/ Worldwide
    2002 - 2006
    Steady Unsteady / Peninsula

    My time off from advertising and design...Working mainly with music - releasing two albums: Steady Unsteady (2003) Peninsula (2004/5) as a leader. Take a look at iTunes...

  • Art Director
    Copenhagen, Denmark
    2001 - 2002
    Danesadwork

  • Creative Director/ Art Director
    Hong Kong, China
    1999 - 2000
    ADtomic Hong Kong

    ADtomic Copenhagen opened a branch in Hong Kong and send Mike to open and manage the creative department. Working for clients such as Carlsberg, China Broadband and Chupa Chups

  • Art Director
    Copenhagen, Denmark
    1999 - 2001
    ADtomic Copenhagen

  • Freelance
    Copenhagen, Denmark
    1999 - 1999
    JWT

  • Art Director
    Copenhagen, Denmark
    1997 - 1999
    Jens & Berger

  • Art Director Assistant
    Copenhagen, Denmark
    1995 - 1997
    RT1 (now Republica)

Education

  • AVG (Almen Voksenpædagogisk Grunduddannelse)
    Copenhagen, Denmark
    May 2006 - Jun 2006
    Copenhagen Adult Education Institute

  • Eternal student (In the eyes of the mentor)
    Copenhagen, Denmark
    1997 - 1999
    Pino Migliazzo (Monogram Studio)

    Working with and for personal mentor, Pino Migliazzo aka Pino Milas. Mostly learning typographical perception, integrate shaping, handsketching and fashion magazine layout. Oh, and how to make a the perfect dinner out of just one avocado - and of course the follow-up espresso!

  • Misc. Seminars
    Copenhagen, Denmark
    1998 - 1998
    Danish School of Advertising

  • Misc. Drawing Seminars
    Copenhagen, Denmark
    1997 - 1997
    Danmarks Designskole

  • Graphic Design & Communication 1+2
    Stockholm, Sweden
    Jan 1996 - Jan 1997
    RMI Berghs Stockholm

  • Basic DTP/ Illustration/ Communication
    Elsinore, Denmark
    Aug 1994 - Jun 1995
    Medieprojektet Satz

  • College grad - Major in Art and Design
    Espergærde, Denmark
    1992 - 1994
    Espergærde Gymnasium & HF

Grants


  • The Danish Arts Council 2008

    Mike recieved a working grant for his album cover designs in 2008 from The Danish Arts Council (Category: Design & Crafts)

Exhibitions


  • "Album Covers"

    2008: Exhibition at Gallery Artwox, Copenhagen. An exhibition rooted in 25 selected jazz album covers


  • "Jazzens Ansigt" / "Face of Jazz"

    2009: Exhibit for danish contemporary jazz album cover design in Oeksnehallen, Copenhagen. Function: Curator & participating designer. The exhibition showing work of: Søren Severin, Mai-Britt Amsler, Henrik Gytz, Mark Solborg, Mike Højgaard, Kajsa Gullberg, Rasmus Meisler & Paul Wilson.

Publications

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