Full Color Canvas

General info

Experience

• Art Director

  San Francisco, CA
  Jan 2007 - Aug 2009

  Rasa Libre Skateboard Co.

  Developed full page and double page ad layouts for leading
  skateboard magazines and various print publications.
  
  Created hand rendered and digital illustrations for skateboards and
  all apparel merchandise.
  
  Created skateboard graphic series that represent professional riders while maintaining brand identity.
  
  Managed all print and pre-press production and worked directly
  with ad coordinators of domestic and international magazines to
  set up ad publications.
  
  Worked directly with clothing vendors managing all apparel print
  production and cut and sew lines.
  
  Designed web page layouts and worked directly with web developer in the creation of RasaLibre.com.
  
  Designed print and online catalogs featuring each new season
  of product.
  
  Created branding campaigns in collaboration with Pony shoes consisting of shoe design, apparel design and double page ad layouts featured in domestic and international leading skateboard magazines and various print publications.
  
  
  

• Graphic Designer

  San Francisco, CA
  Oct 2007 - Nov 2008

  Upper Playground Enterprises

  Worked with staff photographer in the development of full page
  and double page ad layouts featuring conceptual artist portraits.
  
  Assisted in developing marketing campaigns for "The Sparks Tour" sponsored by Upper Playground and Miller Brewing Company for leading Art and Culture magazines and various print publications.
  
  Assisted in all print and pre-press production and worked directly with ad coordinators of domestic and international magazines
  to set up ad publications.
  
  Created cut and sew lines and assisted in all apparel print production.
  
  Designed various print and online flyers for artist gallery openings.
  
  Designed print catalogs featuring seasonal product lines.
  
  Designed Book entitled "Upper Playground V2" featuring various events and artists associated with Upper Playground.

• Graphic Designer

  San Francisco, CA
  Nov 2008 - Jan 2009

  Hybrid Design

  Assisted with layout of brand guidelines for Nike Baseball, consisting of typography, photography, in store graphic guidelines and useage.
  
  Assisted in the design of Nike Baseball graphics for Dick's Sporting goods. The application of both Nike Baseball brand standards and Dicks Sporting Goods in store graphic standards were required, balancing the needs of both companies.
  
  Created typographical illustration of the Nike Air Max shoe consisting of both English and Japanese characters for Nike Tokyo.
  
  Designed online newsletter featuring Kobe Bryant' s shoe release consisting of product specification call-outs and release dates.
  
  Assisted with layout for the "Impact Teen Drivers" campaign consisting of printed collateral and online material.
  
  

Education

• Bachelors

  San Francisco
  Oct 2004 - Mar 2008

  The Art Institute of California-San Francisco