Jimmy Hickey

Creative Director

JimmyHickey

New York, NY

Jimmy Hickey currently serves as the Senior Digital Creative Services Manager for America Express Publishing, working primarily on marketing and editorial projects for Travel + Leisure and Departures magazines. His past work includes serving as Creative Director for the online versions of ELLE, ELLE DECOR, Metropolitan Home, Home, Woman's Day, Premiere, Car and Driver, Road & Track, Cycle World, American Photography, Popular Photography, Sound and Vision, Boating, and Flying. He has also worked as a designer for Forbes.com and as a creative consultant for The Apprentice: Martha Stewart.

Experience

  • Senior Digital Creative Services Manager
    New York, NY
    Feb 2011 - Present
    American Express Publishing

    • Support Travel + Leisure and Departures magazine sales and marketing digital initiatives, primarily in terms of creative direction, ideation, design, post-sales production, and development.
    • Lead the delivery of outstanding design for all-things digital: custom programs for advertisers, user interface for the websites, house ads, newsletters, online tools and programs, mobile and apps design, and more.
    • Maintain a menu of core capabilities for the sales teams to present to clients.
    • Act as an internal consultant providing best practices in terms of industry trends in digital advertising, especially in terms of consumer experience, content, design, and technology.

  • Creative Director
    New York, NY
    Feb 2007 - Jan 2011
    Hachette Filipacchi Media U.S.

    • Built the creative services department and directed its efforts in strategic planning, design, information architecture, usability, and content production for the websites of all HFMUS magazines (an audience of over 26 million unique visitors) covering both the editorial and marketing sides of the business.
    • Lead the planning, redesign and development of: WomansDay.com, ELLEDECOR.com, ELLE.com, CarandDriver.com, Roadandtrack.com, and CycleWorld.com.
    • Assisted the Editor-in-Chief, Publisher, and other key players of all magazines to translate branding and marketing strategies into successful design concepts and executions.
    • Lead the art, photo, and video team in the delivery of outstanding design for all-things digital: custom programs for advertisers, daily editorial content, house ads, newsletters, original video, original photo shoots, online tools and programs, and more.

  • Designer/Photo Editor
    New York, NY
    Jul 2005 - Feb 2007
    Forbes.com

    • Member of a team responsible for the delivery of daily content including art and photos.
    • Lead the redesign and implementation of Forbes.com financial tearsheets.
    • Lead the design and launch of the Forbes Wine Club.

  • Creative Consultant/Dream Team
    New York, NY
    Mar 2005 - Jul 2005
    The Apprentice: Martha Stewart

    • Assisted in the creative development of one of NBC's top-rated shows.

Education

  • Bachelor of Fine Arts
    Lincoln, NE
    Sep 1991 - Dec 1996
    University of Nebraska-Lincoln

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