General info
Creative Director
London
London
Combining a twenty year career in advertising from Europe to Asia, as well as recent experiences as a start-up founder, to champion fearless thinking in marketing and technology and drive transformational ideas that solve business objectives and emerging social challenges.
Experience
Founder
https://independents.ai
Founder of Independents, a data-driven platform that measures creative performance and team dynamics, to better match world class talent to the specific needs of marketing projects; improving ROI, saving up to 50% on costs and activating projects within 48 hours.
Creative Director
Dentsu
Toyota (Asia Pacific) Canon (Asia Pacific) Uniqlo (Asia Pacific) Land Transport Authority, National Library, National Environment Agency, Marigold, Subway
Creative Director
Arcade
Ponds (Asia Pacific) OCBC Bank
Clear (Asia Pacific) Close Up (Asia Pacific)
Clear (Asia Pacific) Close Up (Asia Pacific)
Creative Director
McCann
MasterCard (Asia Pacific) L'Oreal (Asia Pacific) OCBC
Kinder Bueno
Tic Tac
Line
Kinder Bueno
Tic Tac
Line
Associate Creative Director
Ogilvy & Mather
Pond's (Global) Economist
Nike
Faber Castell
SingTel
Nike
Faber Castell
SingTel
Associate Creative Director
Ogilvy & Mather
Pond's (Global) Shang-ri La
(Asia Pacific) Dove (Asia Pacific)
(Asia Pacific) Dove (Asia Pacific)
Senior Writer
Leo Burnett
McDonald’s (Asia Pacific)
Tiger Beer (Asia Pacific)
Nippon Paint
Chevrolet
Samaritans Of Singapore
F&N Products
Diageo
Playstation
SK-II
Proctor and Gamble (Asia Pacific)
Tiger Beer (Asia Pacific)
Nippon Paint
Chevrolet
Samaritans Of Singapore
F&N Products
Diageo
Playstation
SK-II
Proctor and Gamble (Asia Pacific)
Writer
Saatchi & Saatchi
Association of Women for Action and Research (AWARE)
Blush Lingerie
British Consulate (Shanghai Office)
Burger King
Changi International Airport
Chupa Chups
Guinness (Asia Pacific)
Hewlett Packard (Asia Pacific)
Lexus (Asia Pacific)
Newman Magazine
Proctor & Gamble (Asia Pacific)
Partnership for a Drug Free Singapore
Republic of Singapore Navy
Ricola
Standard Chartered (Asia Pacific)
Blush Lingerie
British Consulate (Shanghai Office)
Burger King
Changi International Airport
Chupa Chups
Guinness (Asia Pacific)
Hewlett Packard (Asia Pacific)
Lexus (Asia Pacific)
Newman Magazine
Proctor & Gamble (Asia Pacific)
Partnership for a Drug Free Singapore
Republic of Singapore Navy
Ricola
Standard Chartered (Asia Pacific)
Junior Writer
Saatchi & Saatchi
Axa Insurance
China Light & Power
Hong Kong International Airport
Proctor & Gamble (Greater China Office)
Toyota
Vitasoy
China Light & Power
Hong Kong International Airport
Proctor & Gamble (Greater China Office)
Toyota
Vitasoy
Junior Writer
Saatchi & Saatchi
British Army
Burtons Biscuits
Carlsberg
National Society for the Prevention of Cruelty to Children (NSPCC)
Tetley Bitter
Visa
Burtons Biscuits
Carlsberg
National Society for the Prevention of Cruelty to Children (NSPCC)
Tetley Bitter
Visa
Education
MA Digital Media Management
BA (Hons) Creative Advertising
Bournemouth University
New section
Awards
Awards:
CANNES
1 Gold Lion
2 Bronze Lions (Ariel,Brewerkz)
13 Finalist, Radio National Diploma
ONE SHOW
3 Finalist
CLIO
4 Finalist
FACEBOOK Innovation Awards APAC Silver Innovation
CREATIVE CIRCLE AWARDS (Singapore)
3 Gold
2 Silver
9 Bronze
ADFEST (Thailand)
1 Silver
1 Bronze
SPIKES ASIA
1 Finalist
EFFIES
1 Silver
SINGAPORE OUTDOOR ADVERTISING AWARDS
Best Use of Media (Taxi Top)
1 Silver
AWARD (Australia)
1 Silver
YOUNG GUNS (Australia)
4 Finalist
DM ASIA
4 Silver
MEDIA AWARDS (Hong Kong)
1 Bronze
CANNES
1 Gold Lion
2 Bronze Lions (Ariel,Brewerkz)
13 Finalist, Radio National Diploma
ONE SHOW
3 Finalist
CLIO
4 Finalist
FACEBOOK Innovation Awards APAC Silver Innovation
CREATIVE CIRCLE AWARDS (Singapore)
3 Gold
2 Silver
9 Bronze
ADFEST (Thailand)
1 Silver
1 Bronze
SPIKES ASIA
1 Finalist
EFFIES
1 Silver
SINGAPORE OUTDOOR ADVERTISING AWARDS
Best Use of Media (Taxi Top)
1 Silver
AWARD (Australia)
1 Silver
YOUNG GUNS (Australia)
4 Finalist
DM ASIA
4 Silver
MEDIA AWARDS (Hong Kong)
1 Bronze