Joel Wasserman

I was brought in as a Art Director to take creative lead for the online creative campaign for the MasteroftheMix.com which is a reality TV show funded by Smirnoff Vodka for the BET and Centric Networks. It was a 3 month contract creating a online strategy for the promotion of the TV show via all the main social media platforms and a website site the aggregated this content,

I was brought in to work on a pitch for the Celebrity Cruise account. I was involved in art directing screen concepts for the pitch deck and developed a visual creative strategy for the user journey profiles for the presentation. It was a 3-4 week pitch.

I was brought into work on the Nike account. Design concepts and moodboards for a variety of campaigns. Aswell I was involved in a 3 week pitch for the new direction of the NikeID platform.

Freelance job developing concepts for a pitch for the redesign of Lancome.com Working on mood boards as well as delivering screen layouts.

Small 1 month Contract to help develop and design concepts for the edun.com website a Irish fashion company. It was founded by Ali Hewson, Bono, and Rogan Gregory.

Small Contract for 2 weeks working on developing creative online strategy ideas and direction for fashion brands such as Calvin Klein and Tommy Hilfiger. Researching images for Swipe, Writing viral marketing campaigns as well developing mock up storyboards and visual online look and feel.

A short contract working on design for the re-brand of company marketing material brochure. Screen and concept design for Variety of clients health and lifestyle.

In 2005, after working in the industry for 3 years I founded GWARSH, a collective design studio. I had a vision for a company that offered high level design and interactive solutions for small businesses. I wanted to create design for companies I had a passion for.

We manage projects from conception to completion. My role here included creative director and founder as well as managing accounts, information architecture and client management. I have developed a myriad of skills that gives me a broader understanding of the entire process of marketing.

GWARSH consists of a team of up to 5 people including myself that manage the day-to-day running of the company.

GWARSH offered the following creative services;

- Concept / campaign development
- Brand Development /Application / Environment
- Art direction of photography
- Packaging Design
- Digital marketing strategy
- Information architecture
- Web/Interface design

GWARSH design and production outsource from the following agencies:

Daemon
http://www.daemon.com.au

Lowe Rivet
http://www.lowesydney.com

Tequila (sydney)
http://www.tequila.com.au

Topia Project
http://www.thetopiaproject.com/

Wunderman (sydney)
http://wunderman.com.au/sydney

EuroRSG
http://www.eurorscg4d.com

GWARSH clients include the following:
Sony / Smirnoff / Telstra / Optus / Sanyo / A-League / Sunbeam / Foxtel / Virgin/ Sky News / Good Vibrations / Diesel / Girbaud / Red Cross / Olympic Games / AIMIA / Microsoft / Mardi Gras

During this time I worked as a freelance designer, working at a variety of advertising agencies including:

Belgiovane Williams Mackay
http://www.bwm.com.au/

Massmedia
http://www.massmedia.com.au

Tronic
http://tronicstudio.com

Euro
http://www.eurorscg.com.au

TribalDDB
http://www.tribalddb.com.au

I created design collateral for clients such as Telstra, Optus, Amia Awards and Woollworths. My design output included but was not limited to: Banners, Edms, Websites, Print material and brand development. I additionally managed brand style guides and roll-out strategy.

At Steam I worked as a Senior designer, specifically designing both interactive and print marketing collateral for Australia’s top entertainment touring and theater company: Jacobson Entertainment.

My key duties included DVD ROM design, Website design as well as CD/ROM and kiosks. I additionally managed a junior designer. Setting KPIs for him and managing his day-to-day design output. Key proactive initiatives included designing and updating in house collateral and helping with sourcing staff as well as being integral with the hiring process for the design department.

At Amnesia I worked with a broad range of clients including Oroton, Nova Radio, AMP, Jim Beam, and CGU insurance. I was involved in the creative process from concept stage creating ideas and initial design for pitch work through to the development of the final output. I designed and developed websites, microsites, banner campaigns and Edms.