Power of Zero / Scholastic
Animated Video teaching kids how to manage online Bullying.
This intentional lo-fi approach was sued due to budgetary concerns and also to stand out from typical animations that kids see. This minimal color palette would make a larger impact. It also worked with the serious subject of online bullying.
This was the mood board/direction I prepared for the illustrator/animator (See below). After the first round, we decided to strip down colors even further.