General info

Toronto, ON

I compel strangers to take action.

My work has convinced people to try exotic new beverages, change their jobs, move their bank accounts, re-invent their appearance, and travel a quarter of the way across the globe to commune with complete strangers. (Not necessarily all at once.)

I've been writing for over a decade and a half, and my work runs the gamut. Print, broadcast, interactive, direct mail, out-of-home, collateral and corporate communications.


416-554-5260 mobile
905-702-1654 fax

Experience

  • Associate Creative Director
    Toronto
    Sep 2016 - Present
    Publicis Hawkeye

    Concept development and creative copywriting for digital, direct and eCRM. Mentoring creatives. Developing cross-border relationships with creative teams. Clients include Canada Post, Citibank (US).
    Ask me about: Fostering a creative department under tremendous growth.

  • Senior Copywriter
    Toronto
    Mar 2015 - Sep 2016
    Publicis Hawkeye

    Concept development and creative copywriting for digital, direct and eCRM. Establishing agency tools and processes. Mentoring junior creatives. Clients include Canada Post, Rogers Bank, and Citibank (US).
    Ask me about: Seeing an agency take its first steps at full sprint.

  • Senior Writer
    Toronto, Ontario
    May 2013 - Mar 2015
    Squareknot

    Concept development and creative copywriting for direct response and interactive. Mentoring junior creatives. Primary on Canada Post Corporation. Additional work pitching new business and Air Miles partners.

    Ask me about: Writing direct mail that sells direct mail.

  • Writer, Creative Manager
    Toronto, Ontario
    Jun 2011 - May 2013
    Capital One

    Concept development and creative copywriting for direct mail, IVR, newspaper advertising. Managing writers and technical editors. Overseeing launch of credit messaging for Hudson's Bay Rewards program. Includes work on Capital One products as well as HBC, Priority Club Rewards and Delta card products.

    Ask me about: Going beyond the brief to do what's right for the ask.

  • Senior Copywriter
    Toronto, Ontario
    Jul 2009 - Jun 2011
    Freelance

    Concept development and creative copywriting for MacLaren MRM, Nurun, Canadian Tire and more. Clients include World Vision, RBC Royal Bank, General Motors, Nestlé, Pristine LED Lighting, Mousetrap Communications, Canadian Tire.

    Ask me about: Responding to the earthquake and tsunami in Japan.

  • Copywriter
    Toronto, Ontario
    Apr 2008 - Jul 2009
    GJP Advertising & Design

    Creative copywriting, and conceptual development. New client pitches. Clients include Ontario Savings Bonds, Canadian Tire Financial Services, National Bank Financial Group, TradeFreedom, Innocap Investment Management, Sagicor Life Insurance, Sears Certified Real Estate Services.

    Ask me about: Pitching Porsche Canada.

  • Senior Manager, Marketing Communications & Copy
    Toronto, Ontario
    May 2004 - Apr 2008
    CIBC

    Creative copywriting, conceptual development and marketing management. Ad hoc ads for regional sponsorship initiatives, corporate donations and selected Local Area Marketing initiatives.

    Ask me about: Developing a new department – Local Area Marketing.

  • Senior Copywriter
    Toronto, Ontario
    Apr 2003 - May 2004
    Sherman Laws Communications

    Brochures, catalogues, new business pitches, online, flyers, catalogue and direct mail. Mentoring writers. Clients include Grand & Toy, Grand National Apparel.

    Ask me about: The worst interview question I ever received.

  • Copywriter
    Toronto, Ontario
    Feb 2000 - Oct 2002
    Networks, a Pi Media Company

    Corporate brochures, print ads, direct mail, web sites, and business presentations. Clients include Timothy’s World Coffee, Ganz, World Youth Day, and St. Joseph Corporation companies.

    Ask me about: A successful invitation that had our team bean-counting day and night.


  • Copywriter
    Toronto, Ontario
    Aug 1999 - Feb 2000
    Freelance

  • Writer
    Toronto, Ontario
    Nov 1998 - Aug 1999
    The T. Eaton Company

  • Senior Copywriter
    Toronto, Ontario
    Mar 1998 - Nov 1998
    RecruitAd Advertising

  • Copywriter

    Apr 1997 - Mar 1998
    RecruitAd Advertising

Education

  • Media Copywriting
    Toronto, Ontario
    Humber College

  • Bachelor of Business Administration
    Waterloo, Ontario
    Wilfrid Laurier University