Kelly Lovelock is an award winning, multi-skilled creative with over 20 years’ experience. He started out in advertising in 02, after a competitive surfing career, since then Lovelock has spent time at Publicis Mojo Sydney, Leo Burnet Sydney, and 10 years at FCB NZ where he played an integral role across significant new business wins including: BMW/MINI, National Bank and Volkswagen. Kelly was creative group head on BMW, MINI, Prime TV, NZI, PAK’nSAVE, Health Promotion Agency, VW and Mercury Energy whilst making significant contributions to various other accounts including; Vodafone, National Bank, Mitre 10 and Air NZ. In addition to driving business results, Kelly’s work has been highly awarded in all the major international creative shows, including multiple golds at Cannes, One Show and D&AD Yellow Pencils.
Moist.
Dual Glaze.
For Dual GLAZE™ consumer launch we used one of the world's most disliked words, ‘Moist’ to our advantage in this lighthearted TVC, digital and outdoor campaign. Product awareness skyrocketed and converted to a 27% increase in sales.
It’s not what you know
it’s where you go.
AA Auto Centre.
It turns out many Kiwi’s don’t know alot about their cars. In this campaign for AA Auto Centre we have a laugh about the knowledge gap and reassure car owners in need of servicing, WOF’s or repairs we have the highest number of qualified technicians alongside open and transparent pricing. After all when it comes to cars - ‘It's not what you know, it’s where you go’.
The Devils Chair - NZI Business Insurance
Secret Diary of a Call Girl - Radio idea
Secret Diary of a Call Girl
Health Promotion Agency - Alcohol
Pak'n Save - Meet the Meat of your Dreams - Campaign
Not Beersies - Ministry of Health NZ
Robert Harris Coffee Street Gallery
EFFIES Awards call for entry Making it personal
The Captains Jellyless Birthday - Gregg's Jelly
The Jellyless Picnic - Gregg's Jelly
The Jellyless Party - Gregg's Jelly
