Victor Konovalov

Branding & Creative Design

Holy Crap! Victor Konovalov hat einen Türspion (als Teil einer Gegensprechanlage – inklusive Van Goghs Ohr als Lautsprecher) gebaut, der wie ein blutendes Auge aussieht. Ein blutendes Auge, das in bunten Farben leuchtet. Ein blutendes Auge, das in bunten Farben leuchtet und sich bewegt! Want!

這是一套血腥的門飾，掛在門上的全功能攝像頭被設計成一顆淌血的眼球，而門里邊的音箱外形則是被割下的左耳，邊上還有一個音量調節按鈕。你還可以調節眼球的發光顏色：綠色表示你歡迎客人來訪，而紅色則是請勿打擾。

Чему-чему, а чувству юмора некоторых дизайнеров можно только позавидовать. Чего стоит хотя бы дверной глазок в виде окровавленного глаза и динамик в виде отрезанного уха.
Дизайнер Виктор Коновалов создал устройство интерком, вдохновившись опытом двух великих людей прошлого. Камеру системы слежения он сделал в виде окровавленного глаза Кутузова, а динамик в виде отрезанного уха Ван Гога.
Такой внешний вид девайсов, конечно же, рассчитан на то, чтобы поразить посетителя учреждения, на входе в которое установлена такая система пропуска. Ну и, наверное, немножко напугать.
Конечно, любому учреждению такая система не подойдет. К примеру, представьте себе детский сад, в котором родители с детьми каждое утро сталкиваются с такими ужастиками. Но вот кабинету хирурга или, допустим, офису Федеральной Службы Безопасности эти окровавленный глаз и отрезанное ухо пойдут только на руку – нужно поддерживать реноме.
В качестве дополнительной опции, чтобы посетителю было все предельно ясно, пустят его внутрь или нет, дизайнер Виктор Коновалов предусмотрел цветную подсветку камеры в виде окровавленного глаза. Если служба охраны дает добро на вход, глаз по краям загорается зеленым цветом, если же нет, соответственно, - красным.

众所周知俄罗斯名将库图佐夫有一只眼睛是瞎的，而梵高的耳朵则是被人割下，但似乎身体上的残缺并没有妨碍两人成为历史名人，当然我们今天也不是专门来探讨历史的，只是俄罗斯设计师Victor Konovalov的最新设计竟然是取材于库图佐夫眼睛与梵高耳朵。

怎么说呢，首先大家先看题图中的这只眼睛，它其实是个装在门上的摄像头，起着猫眼的作用，更好玩的是当你想捉弄朋友或是来访者时，你可以将它设置成红眼模式，搭配眼睛下方流出所谓的“血”来，对方肯定吓得不轻，而绿色则是一般的欢迎模式。接着说说耳朵（下图），虽说是灵感取自梵高的耳朵，但并没有添加新奇的功能，只是一般的对讲机，但古怪的造型还是能吸引不少人的倾慕。

“OK... Look... That's it. You are looking at the profile of the most creative person you will ever meet in your life. Nothing more an d nothing less. Victor is THE creative director. I had a chance to work with him on No Comments US project and, even though majority of my team, clients or partners never met Victor they would always wait with a great extent of curiosity to see what kind of new creative ideas Victor would bring onto the table for our new issue. Great job Mr. XCLV - keep up the good work!”

August 3, 2008

"Dans le cadre de la création de mes chalets balneotherapies " JACOSY " , j'ai demandé a Mr Konovalov de creer la Marque "JACOSY"
le resultat est au dela de mes esperances! Mr Konovalov a sut percevoir de brillante facon tout le concept JACOSY et le retranscrire
dans le logo! les valeurs que je voulais faire passer sont toutes la.
il est claire que Mr konovalov est un creatif né! je referais appelle a lui si neccessaire et je vous le recommande fortement"

February 28, 2009

“Victor has a perfect sense of new trends. He always knows where is the cutting edge and it is a pleasure and great adventure to follow the projects he managed. I am amazed at his creative approach and ability to coming up with new ideas.”

April 16, 2009

As a new hedge fund in the $1.4 trillion industry, WE are seeking the way to deliver to investors our investment philosophy during these then most chaotic times that the financial markets are undergoing since Great Depression.

Think hedge funds? Plain simple, it is tough out there! When you join the contrarian camp, you should work double as hard to convince your potential investors why you are better than others, why you stay when others are running away and why they [investors] should entrust you their money when the whole [hedge-fund] industry is living through redemption period never seen before. Otherwise you will perish among the stampede of the bear market.

Here, the trust is vital. According to the survey by Deutsche Bank, investors are not considering the management pedigree as a prime feature but rather transparency and risk management. The trust and openness are back into driver’s seat and WE deem them as such.

WE together with Viktor Konovalov, developed a powerful bridge of accessibility and transparency between us and our investors, a powerful brand to help us grow and to return our investors trust in the hedge fund industry. The message clearly communicates out culture, values, experience, investment philosophy and investment principles based on (i) preservation of capital and (ii) investing with the “margin of safety”.

The brand identifies our unified value-based set of strategies and our consensus-based investment style considering the preferences of our clients. We are new generation in the hedge-fund industry and Viktor Konovalov is a new star in brand management scene! That is why we entrust him our values and our communication with the world. Join us and become a star in your industry!

A crucial part of every idea in creation is communicating to the world about its potential in simple and clear terms. Especially if you have in mind something leading the industry 10 years ahead or something that can break down the existing monopolistic technology ruling the whole solar energy industry. If you care about your idea and you truly seek ways to communicate about your creation in 30 seconds or less, sort of an elevator pitch, then surely you came across masterpieces of Victor Konovalov.

Working a lot of time on the renewable energy “Green Battery” project, we witnessed once and again the genius of Victor and his ability to design a grand scheme of simplicity and harmony around our raw ideas. Victor and his branding formula helped us better frame our understanding of the competitive contextual environment to bring solar energy closer to people. Now, that the startup participates in various renewable energy international competitive contests, including MIT Clean Energy, and works with international venture capitalists raising required capital for growth, we truly enjoy the results of our mutual efforts. A successful idea requires a strong financial backing. Hence, in the chaotic financial market environment only the best ideas prevail while the most perish. Victor helped us to create a powerful yet simple message and brand for our technological idea of high-efficiency low-cost silicon based solar thin-films (to hi-tech your imagination). We raised successfully initially required capital of under $1M and navigated the initial challenges with his powerful domain knowledge and methodical expertise and move to self-sustaining development, a Holy Grail of any start-up venture enterprise. Customized approach delivers precise results.

I can refer Victor as an insightful art-director and a top-notch professional with incredibly deep domain knowledge and invaluable skill to apply it in any business context across a wide range of industries.