(American Marketer of the Year), Winner of Promotional, 2008
(American Marketer of the Year), Winner of Direct Mail, 2008

Logo Showcase: Windmill Farm Grocery

San Diego Chapter, Silver ADDY® of Collateral Material/Stationery Package, 2006

San Diego Chapter, Student Portfolio Review, Third Place Overall, 2005
San Diego Chapter, Student Portfolio Review, Winner of Branding & Identity Category,

Graphic Design Entry Scholarship, 2005

Portfolio Grant, 2005

Since 2010

Graphics & Web Design Manager/Senior Designer, July 2010–Jan 2012

o Created/facilitated company’s annual global user conference with 300+ attendees; worked under tight timeline (2 weeks) to produce overall conference design, tradeshow banners, signage, marketing and informative collaterals.
o Responsible for supporting the company's marketing department with collaterals, trade show materials, website maintenance and more.
o Fulfill creative services request management, project traffic management, website and collateral development and maintenance, client and vendor relations.
o Reinforce and implement existing branding strategy for global marketing campaigns, such as corporate collaterals, product datasheets, tradeshow booth graphics, email campaigns, and advertising campaigns.
o Maintain corporate and intranet website which has over 1 million visits annually.

Media Team Lead/Sr. Graphic Designer, 1/2010–5/2010 (contract)

o 8-week pro-bono project on location in Dubai, UAE;
o Help establish organization’s first worldwide event MENAlab® 2010 Conference with 100+ attendees with design direction and production materials;
o Design, create, produce and coordinate design materials and look and feel for the event within 2 week of timeline;
o Coordinate/manage a team of 10 multimedia specialists + content writers to produce digital media content and live feeds for social media campaigns;
o Provide minute-by minute daily web updates during the event;
o Provide continuous graphic/web designs and marketing strategic support on consulting bases.

Interaction Designer, 2/2001 – 1/2002

o Responsible for developing innovative user interface and interaction navigation for SONY televisions and other electronic platforms;
o Created, prototyped and storyboard new user interface concepts;
o Refined and simulated designs based on research inputs and user scenarios;
o Contributed to the group’s knowledge base and maintained its website;

UI Designer and End-to-end Web Solutions, 2/2008–11/2010

o Operated a team of 4–5 designers, developers and project manager to monitor, maintain and provide technical and graphical support for the symphony's website and ecommerce portal, that has annual 300,000 visitors and buyers*(via Google® analytics).
o Help facilitate ecommerce/marketing campaigns + promotions via website to result a record-high visitor rate.
o Created UI/UX designs for symphony’s online ticket purchasing website to better serve symphony’s growing audience and Tier 1 category as ranked by the League of American Orchestras.
o Led projects and guide developers in backend database projects for sales department.

Lead UI & Visual Designer, April 2009–February 2010 (contract)

o Create UI design for a nation-wide student retention system web application for public and private college administration offices;
o Worked with technologies such as ASP.net and Adobe Flex.
o Collaborated and interface daily with offshore team of 15 programmers in India.

Principal Creative, 2/2008-Present

o Provides creative and branding solutions to different media platforms such as print, web, interactive or environmental.
o Clients included San Diego Symphony, The Flower Fields, Tyler Blik Design, Parker White, and Eagle Creek.

Sr. Graphic/Web Designer, 1/2006 – 9/2008

o Led projects ranging from corporate identity, branding, product packaging, in-store display, collateral, catalogue/book design, promotion, to advertising campaign, exhibit and website design.
o Clients included San Diego Museum of Art, The Flower Fields, New Century Soul Records, Windmill Farms Market, AMN Healthcare and City of National City.
o Responsibilities include client relation and coordination, project management, research, conceptual brainstorming, storyboarding, graphic design layout and production.

Graphic Designer, 8/2005 – 12/2005

Responsible for marketing collateral, advertising and promotion projects such as brochures, press kits, direct mail packages, invitations, e-newsletters for real estate professionals, commercial and residential homebuilders. Clients included KB Home, Pardee Homes, Standard Pacific Homes and Prudential Real Estate.

Graphic/Web Designer, 7/2002 – 12/2003

Responsible for projects ranging from corporate identity, advertising and promotion, point-of-purchases, premiums, collateral, to interactive multimedia and exhibition design. Clients included Mattel, Iomega, 24 Hour Fitness, Upper Deck and SONY Electronics. Responsibilities include project management, conceptual brainstorming, research, design and production.

Senior Web/Lead Designer, 8/1999–7/2000

Led a team of web developers and graphic designers on all creative aspects of web/graphic designs supporting clients from its sister venture capital company. Led conceptual brainstorming sessions, created multiple mock-ups for clients, utilized Flash animation skills, created interfaces for websites and identity designs for newly created internet ventures.