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Mac Randall

Interactive Producer

MacRandall

Atlanta

Interactive Marketing Professional. Skilled in production management, account management, and strategy development. A natural leader, comfortable directing cross-functional teams on a diverse assortment of projects. Experienced in all aspects of digital, social, mobile with extensive consumer and b2b clients..

Client Experience
UPS, IBM, Cox Communications, Cartoon Network, Holland America Line, Merck Pharmaceuticals, New York Life, Under Armour, Simmons Bedding Company, Children’s Healthcare of Atlanta, Atlanta Botanical Gardens, Zep Professional and the Atlanta Journal Constitution.

Specialties
interactive strategy, interactive production and project management, display advertising, user testing, SEO, SEM, online branding, video production, online video compression, content management systems, social media, vendor and contractor management, web analytics (Google, Omniture), scoping and project estimation, contract development, process analysis and improvement, flash, mobile development, QR Tags

Experience

  • interactive practice lead
    Atlanta,GA
    Mar 2010 - Present
    three
    • Oversee strategy and production for all interactive and emerging technology projects

      - In charge of resource allocation for all interactive projects including staffing of contractors and vendor partners

      - Lead efforts to establish agency POV on interactive and social media. Also, defined agency social media and interactive capabilities

      - In charge of agency wide education around new technologies in interactive and social media

      - Work with other agency practice leads to ensure integration of interactive projects with advertising, PR, and direct marketing.

      - Represent the interactive group and in charge of developing digital strategies for all new business pitches
  • Interactive Producer
    Atlanta,GA
    Dec 2005 - Feb 2010
    IQ Agency
    • Project and account management on a wide variety of online initiatives including: strategy, widgets, microsites, corporate websites, widgets, web videos, and social media strategy

      - Management of budgets ranging from $50k to $1 million

      - Responsible for project P&L, including staffing of contractors

      - Well versed in video production including: live action shoots, motion graphics, video compression, and talent agreements

      - Scope, budget, and schedule development and tracking

      - Contributions to project management group process improvement, including structure analysis and ongoing education

Education

  • BSBA Marketing
    Denver, CO
    Sep 2001 - Jun 2005
    University of Denver
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