Matt Hoffpauir

Creative Director / Marketing Consultant

MattHoffpauir

Kingwood Texas

Over 14 years of marketing, sales and design experience.

Proven success in new company, and new product marketing and sales - retail and B2B - Experienced with both traditional and new media advertising.

Superb visual and verbal communication skills.

Very proficient in Adobe Creative Suite software - Photoshop, Dreamweaver, InDesign, Illustrator, and more.

Fluent in the (X)HTML and CSS internet languages. Strong emphasis on useability , web standards and search engine optimization.


832.971.4905 office

Experience

  • Designer / Marketing Consultant
    Kingwood, Texas
    Sep 1998 - Present
    Apache Advertising and Design

    Independant consultant and designer providing internet and print marketing materials and ad campaigns for a variety of industries, including equestrian, agriculture, small business and even politics. Specializing is managing website design projects, search engine optimization and marketing, email marketing, and advertising design and tracking.

  • Marketing and Sales
    Livingston, Texas
    Feb 2003 - Sep 2009
    Burkhalter Trailers, Inc.

    Responsible for retail and B2B sales and sales training. Developed a complete online marketing program including website development, pay-per-click advertising campaigns, email marketing, search engine optimization, and web traffic analysis. Designed and tracked print advertising campaigns through a variety of media ranging from magazines to billboards.

  • Marketing Director
    Houston, Texas
    Apr 2007 - Aug 2009
    Equine Auctions

    Developed and implemented marketing program for start-up online auction business. Created trade show booth displays, online marketing campaigns, printed marketing materials, advertising and more.

  • Area Manager
    Houston, Texas
    Aug 1998 - Dec 2002
    Sundowner of Houston

    Managed a seven person team marketing the Sundowner horse trailer product line across the Texas Gulf Coast. Increased sales by 50% in my last year. Coordinated trade shows, trained sales staff, consulted corporate office on internet usability and design, planned and tracked advertising campaigns and improved customer service across the board.

Education

  • Graphic Design
    Houston, Texas
    Art Institute of Houston

    Concentration: Graphic Design, Advertising

Additional Information


  • Strengths

    Technical sales, project management, web design and marketing, search engine optimization, web traffic analysis, social media, graphic design.


  • Published

    My writing and photography has been featured in: Architecture Week, Southwest Horse Trader, Big Game Fishing Journal, MacDonaldEnergy.com, Polk County Enterprise, ALove4Horses.com, Maryland State Department of Education, E-quine News, and more....


  • Related Experience and Skills

    Two time award winner of Sundowner University sales training program.
    Multiple design recognitions in iStockphoto.com’s “Designer Spotlight”.