Michael Bryce / Creative Director / BryceCraft Inc.
Freelance/Full Time
Los Angeles, CA
bryce.mike@gmail.com
Freelance/Full Time
Los Angeles, CA
bryce.mike@gmail.com
General info
Michael Bryce / Creative Director / BryceCraft Inc.
Los Angeles, CA, USA
Los Angeles, CA, USA
I love to conspire with amazing people and do engaging stuff. Advertising is a team sport. None of this creative work would have been possible without the many talented people I've enjoyed working with.
Looking for Freelance or Full Time (Preferably in Los Angeles) with an enthusiastic team doing unconventional work.
Looking for Freelance or Full Time (Preferably in Los Angeles) with an enthusiastic team doing unconventional work.
Experience
Freelance Creative Director
BryceCraft
As a freelancer, I get to be a multi-tool-problem-solver. Worked recently with Anomaly, Sundance Institute, Battery, Fox Studios, DeutschLA, MotherLA, Chiat-Day, Media Arts Lab, 72&Sunny.
Focus: Ideation, brand & digital campaigns, new business pitches, and entertainment marketing.
Focus: Ideation, brand & digital campaigns, new business pitches, and entertainment marketing.
Group Creative Director
72andSunny
Clients include Samsung Global, MARVEL + Samsung partnership for AVENGERS 2, the City of Los Angeles, Starbucks, Tillamook and new business.
Freelance Creative Director
72&Sunny
Clients include Google, Activision, and Samsung
Executive Creative Director
FCB.West
Rebuilt west coast presence of renamed FCB network. Opened Venice/FCB.West outpost and worked with FCB.SF office to gain new business: Nabi, Dockers, & Levi's. Continued creative with Taco Bell and launched new Smokey Bear campaign.
Creative Director
Launched the Samsung GSII "Next Big Thing" campaign in 2011. Managed Activision Skylanders campaign, and pre launch of Destiny.
Creative Director
Freelance
Agencies include Fallon, Innocean, DeutschLA and 72&Sunny. Clients including Cadillac, Hyundai & Samsung
EVP/Group Creative Director
Deutsch LA
Started as employee #10. 14 years later, helped build Deutsch LA from a small media office in Santa Monica to a 400+ person agency in Playa Vista. Generated new business wins and managed broadcast and digital creative for PlayStation US, Volkswagen, GM, Saturn, Chevy, DirecTV, TGIFridays, Cici's Pizza & Mitsubishi Motors.
ACD/Art Director
Fattal & Collins
My first agency in Marina Del Rey. Many of us went on to eventually form DeutschLA. Clients included K-Swiss, Sega, Century City Shopping Center, and several motion picture studios.
Education
Advertising Design, BFA
Art Center College of Design
Awards
Recognized by the Effies, Communication Arts, Addys, Adweek’s Best Spots, Creativity’s Hot Teams, Belding Awards, One Show, Time Magazine's best Super Bowl spots of the decade, Print Design Annual, Clios and Cannes Lions.
I'm most proud of the moments that aren't trophies:
The work has also been officially banned by the US representative of Nigeria, copied outright by TV3 Network in New Zealand, parodied by Saturday Night Live, and a robot we created became a character in the Marvel/Iron Man films.
I'm most proud of the moments that aren't trophies:
The work has also been officially banned by the US representative of Nigeria, copied outright by TV3 Network in New Zealand, parodied by Saturday Night Live, and a robot we created became a character in the Marvel/Iron Man films.
New section
References
Available on request - bryce.mike@gmail.com