Provides beautiful and innovative creative solutions and design for the Digital Practice, acts as an ambassador for a new way of doing business at Edelman—one that wins better clients, more opportunities and increases revenue. Cultivates successful working relationships within and outside the Digital Studio. Marries concept with strategy for innovative creative solutions. Leads the creative discussion as a strategic advisor for internal and external clients. Studies social media channels,
their trends, their effectiveness then leverages projects to capitalize on the strengths of those channels.
Client work includes, but not limited to: Aimmune, American Hearth Association, AztraZeneca, Blumberg, BSA | The Software Alliance, Chevron, Dannon, ETS-GRE, Exxon, Flumist, Government of Japan, GlaxoSmithKlien, Grocery Marketing Association, Intermune, Kelloggs, Koch Industries, Shell, Smarter Fuel Future, US DOT, and Video Game Voters’ Network.

Manage clients from initial meetings to final implementation of the work product. Generate project documentations, such as proposals, estimates, statement of work and creative briefs. Gather and analyze project requirements for visual design projects. Conceptualize and present design solutions. Educate clients on the creative process and dependencies, such as brand messaging, information architecture, sustainability and technology.

Projects have included identity design/campaign, website/blog User Interface (UI) design and promotional holiday typographic applications for a variety of clients from small Internet startups to local public schools and businesses.

Conducted visual audits, collected and analyzed client requirements for visual design solutions of the UI. Conceptualized, created and presented, new design directions for clients of various types such as technology companies, non-profit organizations, medical research groups, universities and public sector. Collaborated with other members of the User Experience (UX) team: engineers, project managers, information architects and other designers to create effective and intuitive UI that reinforced the client’s brand messaging. Trained incoming designers and contractors to the project workflow within NavigationArts’ processes. Educated clients on the creative processes and how they are dependent on variables such as brand messaging, information architecture, sustainability, and front-end/back-end technologies.

Collaborated with various teams of creative directors, art directors and in-house designers to create and deliver visual solutions for new or existing PR campaigns, brand extensions, and other collateral projects, such as brochures, booklets, direct mail collateral, event collateral, stationery, advertisements, website banners, graphics and banner ads. Clients included: Unilever, FEMA, National Institute of Neurological Disorders and Stroke (NINDS), and US Department of Health and Human Services (HHS).

Conceptualized and executed original designs for annual reports, direct mail campaigns, company quarterly and monthly publications, national/regional/industry advertisements, software manuals, brochures, promotional collateral, event logos/identities and trade show banners. Coordinated projects such as printing and fabricating with various types of vendors.

Managed ongoing projects and project extensions that required conceptualizing and executing original designs for logos/identity, website UI, quarterly reports, report presentations and print collateral.

Projects were created and produced for the US Department of State Domestic Operations, Multi-Employer Property Trust, Healthcare Cost and Utilization Project, US Fish & Wildlife Services/Habitat Conservation Plans, DesignFish.com and United Negro College Fund.

*Clients included: General Data Systems, Dennis & Sackett Design, Inc., DesignFish, Madison Design Group/RGM Graphics and The Association for Financial Professionals.

Analyzed, strategized and defined brand solutions for various types of interactive projects. Collaborated and lead creative team to maintain a high level of visual and navigational quality during the integration of designs to production. Created visual and branding directions of websites and stand-alone demos/cds for graphic design studies, presentations and graphic design solution documents (style guides).

Clients included: IBM Global Services/e-Clinical, NASCO - Healthcare Services Corporation, Baptist Health - Jacksonville, U.S. Department of Commerce - BuyUSA.com, Raytheon, State of Ohio Portal, Anthem Healthcare and NAVICP.

Strategized and defined solutions for clients in collaboration with account executives and the creative team. Lead team to design, execute and present original concepts. Collaborated and managed print and web vendors for projects such as brochures, booklets, stationery, ads, packaging, posters, banners, websites, screensavers and presentations. Supervised consultants, freelancers and interns on all project types.

Clients included: Bell Atlantic (pre-Verizon), Sprint–Wyoming Relay, Fannie Mae Foundation, US Department of Justice, US Environmental Protection Agency, Hispanic College Fund, Image Medical, Federal Emergency Management Agency, Weber Shandwick, US Department of Transportation.

Conceptualized, executed and presented original print-based designs to other internal departments, AFSCME affiliates and other national/state/local labor union groups across the country. Collaborated with the art coordinator to create and implement event identity for AFSCME’s biennial convention on all collateral materials, as well as environmental design of conventional hall. Coordinated with subcontractors on projects such as logos, brochures, booklets, stationery, advertisements, posters, signage and banners.

Create and manage clients' projects from initial meetings to final execution of the work. Generate project documentations, such as proposals, statement of work and creative briefs. Gather and analyze project requirements for visual design projects. Understand the client's decision-making heirarchy and strategize positive outcomes. Conceptualize and present design solutions. Educate clients on the creative process and dependencies, such as brand messaging, information architecture and technology.

Projects have included event identity design/campaigns, complex infographics and promotional holiday projects for a variety of clients from national associations to local public schools and businesses.

Clients Include: The Creative Group, Ketchum Inc. Resonance Campaigns, The Aluminum Association. Stratacomm, District Sports, MakingCents International and Reingold, Inc.

Conceptualized, executed and presented original designs for clients such as: World Wildlife Fund, AARP, along with a wide variety of Washington-based associations, organizations and companies. Produced traditional mechanical boards and worked with outside vendors and subcontractors.

Completed courses covering HTML/Website design, professional 3D applications, Director, Premiere and Flash.