Judi Oyama

Creative Director

Santa Cruz

Maximum Impact’s founder Judi Oyama is an icon of the action sport community. She is a skateboarding pioneer and accomplished graphic designer who has worked with surf, skate, and snowboard brands worldwide for over twenty years. Judi has a deep understanding of action sport culture and a proven ability to translate consumer insights into successful creative strategies. Coupled with a modest style true to her Santa Cruz roots, Judi has touched consumers all over the world.

Art direction and Graphic design projects

  • Legs Santa Cruz Ad design photo Patrick Trefz
  • Legs Retail Store Ad Hosiery and Lingerie
  • Socksmith 2012 Spring Catalog Cover
  • Socksmith Fall 2011 Catalog cover
  • Socksmith Fall 2011 Facebook Welcome Page
  • Pacific Rim Film Festival Poster 2011
  • Stephanie Schriver Open Studios Postcard
  • Lance Armstrong Poster
  • Giro Point of Purchase Lance Armstrong
  • Sessions Catalog 2011 Cover
  • Giro Snow Catalog Cover
  • Giro Bike Catalog cover Illustration Joe Saputo
  • Giro Xen consumer piece
  • Keep A Breast Shower Card
  • Giro Snow Eric Bailey illustration
  • Giro Snow back cover illustration Eric Bailey
  • Giro Snow consumer poster
  • Rockshox Sid Ad Moshe Brahka photography
  • Look LaMar Thrasher Ad
  • Look LaMar Ad
  • Giro bike cover illustration James Jean
  • Giro Catalog Spread illustration James Jean
  • Snow CD insert outside
  • Snow CD insert inside
  • Giro Bike Trade Show Graphics
  • Giro Bike James Jean illustrations
  • Giro Bike James Jean illustrations
  • Giro Bike James Jean illustrations
  • Giro Bike James Jean illustrations
  • Cover Giro Catalog 2005
  • Sessions Cover crop
  • Sessions Trade Show Graphic ISPO
  • Sessions Trade Show Graphic ISPO
  • Sessions Trade Show podium wrap
  • Snow covers
  • Sessions Snowboard Shop ad 80's
  • Look LaMar Snowboard Ad
  • Look LaMar Snowboard Ad
  • Beckmann's Bread Trucks
  • Beckmann's Bread Trucks
  • Equinox Champagne Label
  • Giro Snow Business cards
  • Rockshox Jett Fork Graphics
  • Rockshox SID Graphics
  • LDK Identity System

Logo Designs

  • Beckmann's Bread Logo
  • Beckmann's Bread Logo
  • Stephanie Schriver artist Logo
  • Santa Cruz Surfboard logo
  • Seascape Tennis Academy logo illustration Jimbo Phillips
  • Colored Santa Cruz Surf Shop  type by Jim Phillips
  • Rainbow Fin Company Logo update
  • IGSA Street Luge Logo
  • IGSA Downhill Skateboarding Logo
  • Update IGSA International Gravity Sports logo
  • Retail Jewelry Store Logo
  • Rebrand Prima Salon logo
  • Capitola Women's Beach Retail Store
  • Bucci Sunglasses Logo
  • Santa Cruz Surfboards logo  type by Jim Phillips
  • Unique Industrial Design Company
  • LoneStar Lance Armstrong sticker illustration Eli Atkins
  • Board Rescue Logo
  • Ocean Breeze Skimboard Logo
  • Hotline Wetsuits Logo
  • Taylor Made Surfboards original logo
  • Maximum Impact Design Logo
  • Brooklebee Sport Marketing logo
  • ETS Emergency Training Sevices logo
  • Foy Construction
  • CalRepShows Trade Show Logo
  • 3 Fin Waveblazer logo Santa Cruz Surfboards
  • Santa Cruz Geo Surfer Type Jim Phillips
  • Vehicle signage
  • Edwards Construction Logo
  • Santa Cruz Surfboards logo
  • Foy Construction

Packaging

  • Giro Goggle box design and graphics
  • Bucci Sunglasses boxes
  • Giro Lone Star Lance Armstrong
  • Giro Bike box design and die line illustration Peter
  • Giro Snow Youth Combo box illustration Mojo
  • Giro Snow Youth Combo box illustration Danny Sun
  • Giro Snow Youth Combo box illustration Danny Sun
  • Giro Snow Youth Combo box
  • Giro Snow packaging
  • Giro Flax Box box design and graphics
  • Giro Flax Box box design and graphics
  • Assort Giro Boxes
  • Beckmann's Bread complete series of 18
  • Beckmann's Bread
  • Beckmann's Bread
  • Giro Dirt Jump helmet box
  • Giro Tune Ups Packaging art direction designer Kimi Normura
  • Giro Tune Ups Packaging art direction designer Kimi Normura
  • Giro kids box
  • Giro Point of Purchase Lance Armstrong
  • Giro Point of Purchase Lance Armstrong
  • RockShox Lube line art direction
  • Rockshox Press Kit

James Durbin Santa Cruz Surfboard Project

  • Kevin Walsh the amazing artist of James Durbin Surfboard
  • James Durbin Surfboard illustration by Kevin Walsh
  • James Durbin Surfboard illustration by Kevin Walsh
  • Kevin Walsh finishing surfboard for James Durbin
  • James Durbin Surfboard illustration by Kevin Walsh
  • Kevin Walsh spraying the last coat at the Haut Shop
  • Kevin Walsh and Doug last shot before Hilary takes it to the Durbin Day event
  • James Durbin Surfboard illustration by Kevin Walsh
  • James Durbin Surfboard illustration by Kevin Walsh
  • James Durbin surfboard presentation Santa Cruz Boardwalk
  • James Durbin Surfboard illustration by Kevin Walsh

2 nd Annual Board Rescue Art Show

  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser
  • Board Rescue Skate Art Show Boardroom Fundraiser

Website Designs

  • Foy Construction Santa Cruz New build
  • Foy Construction Aptos New Build
  • Foy Construction Santa Cruz Bikes
  • Foy Construction Capitola
  • Foy Construction Scotts Valley Remodel
  • Prima Santa Cruz website design
  • Prima Santa Cruz website design
  • Prima Santa Cruz website design
  • Prima Santa Cruz website design
  • Cypress Garden Nursery Website
  • Cypress Garden Nursery
  • Cypress Garden Nursery
  • Cypress Garden Nursery
  • Cypress Garden Nursery
  • Cypress Garden Nursery
  • Cypress Garden Nursery
  • Calrepshow Website
  • Calrepshow Website
  • Calrepshow Website
  • Calrepshow Website
  • Calrepshow Website
  • Calrepshow Website
  • Calrepshow Website

Surf Related Designs

  • Surfboard Airbrushes for the Santa Cruz Surf Shop
  • Hotline Wetsuit Hang Tag
  • Amgen 2010 Haut Surfboard Graphic
  • Billabong toll free Hawaii Surf Report
  • Hotline Wetsuits Ad
  • Hotline Wetsuit sticker and hangtag
  • Santa Cruz Surf Shop Surfer Magazine Ad
  • Country Leather Sticker Graphic
  • Cruz's T shirt
  • Airbrush work for Russell Leong
  • 3D airbrushed Window Display Santa Cruz Surf Shop
  • Santa Cruz Surfboards Identity System
  • Three Fin Wave Blazer Penguin airbrush on surfboard
  • Quiksilver Super Session T shirt
  • Richard Schmidt Designs Surfboard Logo
  • Bucci Sunglasses Ad Beach Culture magazine Shawn Barron
  • Billabong Size Ring
  • Santa Cruz Surf Shop Volley T shirt
  • Hotline Wetsuits Size Ring
  • Hotline Wetsuit sticker and hangtag
  • Surfboard Airbrush design by Russell Leong

Skate Related Projects

  • Board Rescue Window Display skateboard art show
  • Recycled Skateboard Birdhouse
  • Recycled Skateboard Birdhouse
  • Board Rescue Skateboard Art Show Urban Outfitters
  • Board Rescue Skateboard Art Show opening night
  • Board Rescue Skateboard Art Show Urban Outfitters
  • Wave in progress
  • Santa Cruz Public Art Wave
  • Santa Cruz Public Art Wave
  • Praise the Board Poster illustration by Jimbo Phillips
  • Sessions Skateboard Shop Thrasher Ad
  • Santa Cruz Skateboard POP
  • Custom hand silkscreened skateboards
  • Electronic Arts ad before computers
  • Final EA ad spread Thrasher Mag
  • Skate or Die sticker
  • Dirt, pencil and Eraser drawing
  • Dirt, pencil and Eraser drawing
  • Dirt, pencil and Eraser drawing
  • Final in Rip the Ripper book
  • Skull & Cross book page
  • Rip the Ripper collage in progress
  • Rip the Ripper collage
  • Rip the Ripper collage framed
  • Chris Miller Billabong Thrasher Ad
  • Worlds Poster 2009 illustrated by Jimbo Phillips
  • Thrasher Magazine Billabong Ad 1980's
  • Icon slalom logo for Facebook Group
  • ASR Skateboard Booth Model
  • ASR Skateboard Booth Model
  • Skateboard Booth Design 1989
  • Prisma Color Pencil
  • Pen and Ink
  • Lightning up wave
  • Santa Cruz Skatepark wave photo shoot
  • Santa Cruz Public Art Wave
  • Zach Wormhoudt park designer photo shoot
  • Wave Jan 26, 2010 evening after a rain

Skateboard Curator and Historian "Praise the Board"

  • Praise the Board Poster illustration by Jimbo Phillips
  • Bell helmets by Jimbo Phillips
  • Keith Meek checking stuff out
  • Bill's Wheels oldschool Santa Cruz boards
  • Kids checking out the deck art
  • Slalom skateboard racing gear
  • Hanging POP and Wormhoudt images
  • Keith Meek, Jimbo Phillips, Jennifer and family
  • Paul Merrell of NHS and crew
  • Opening Night at the MAH in Santa Cruz
  • Biggest opening ever
  • Rick Blackhart and Ray Stevens ll
  • Skateboard History
  • How the wave was built
  • Model Santa Cruz skate park
  • Model Santa Cruz skate park
  • Wave in progress
  • Santa Cruz Public Art Wave
  • MAH skate show fall 2009
  • Praise the Board Poster illustration by Jimbo Phillips

Giro Helmet Graphics

  • Eclipse Flower helmet graphic
  • Pink Leopard Print design
  • Snow Race Jimbo Phillips illustration
  • Silver Flames Eli Atkins Fight Breast Cancer logo by Rian Hughes
  • Silver Flames Eli Atkins Fight Breast Cancer logo by Rian Hughes
  • White Leopard print and padding Bad Girl
  • White Leopard print and padding Bad Girl
  • Giro Blue Crabby Fish Kids "Mojo"
  • Giro Endangered Sea Life Kids "Kimi"
  • Giro Butteryfly Kids "Rian Hughes"
  • Giro Blue Crabby Fish Kids "Mojo"

Jeff Traugott Guitar Brochure

  • Cover Traugott Guitar
  • Both sides
  • Inside fold
  • Inside Spread
  • Back