Judi Oyama

Worked on all print and product graphics, which included catalogs, OEM product binders, posters, logos, trade show graphics, and packaging. Worked with product managers, R & D and sales to develop all collateral. My favorite project was the ad campaign photographed by Moshe Brakha. I made the decision not to move when Rockshox relocated to Colorado.

Founded in Santa Cruz, California in 1987, Maximum Impact Design has established itself as a unique, action-sports graphics powerhouse. Maximum Impact, described as "small and mighty" like its founder Judi Oyama, has been designing graphics for surf, snow and skateboard brands worldwide for over 20 years.

Maximum Impact has worked with Billabong, Sessions, Electronic Arts, Santa Cruz Surf and Skateboards, Hotline Wetsuits and many other well known brands. We’ve created everything from stickers, advertising, logos, packaging, signage and tradeshow booths to forecasting the latest color trends to styling for American Express commercials. With creative, attention-getting work, this little studio has made its presence known throughout the industry.

Clothing manufacturer snowboard/skateboard apparel both lifestyle and outerwear. Sales manager for North America. I helped build the art department and worked on a few art projects but wanted to get back to pure design work. Awesome networking and great folks again.

Envision is an Event Marketing Firm. Created trade show graphics, mailers. For companies like Cisco, Netcom and AT&T. Lots of print work, fast deadlines and good local people.

Worked closely with clients, fabricators, sign builders and event coordinators. Mainly for Apple Computers, @Home and Hitachi. Designed a huge 90-foot Apple Newton banner in Vegas and the Comdex 3D island sign that had 9 foot Apple letters. Best learning curve for large exhibit graphics and fabrication. Four person West Coast office.

Santa Cruz Surf Shop founded by NHS, Richard Novak, Doug Haute and Jay Shuirman. Is where I started my graphic design career. I was the buyer for all the clothing, skateboards, and kids gear. I created all of the window displays, airbrushed boards, designed t-shirts, print ad's, flyers, banners, you name it. I was the buyer for all soft goods and skateboards. Went to the first ASR. I was able to launch Maximum Impact Design directly out of college with all my contacts and surf shop graphic design work experience while on the job. I continued to buy and do all of the art while I started Maximum Impact Design.

Skateboarded for NHS in the mid 70's with OJ, Road Rider, Park Rider wheels, Independent Trucks, Santa Cruz skateboard decks. I am one of the original Independent Truck skaters from back in the day. One of the few women skaters in the "Built to Grind" book. Silkscreened Duane Peter's stripe decks, Steve Olson's checkers and a few other decks in my day. Stuffed bearings into Road Rider 2 wheels, shipped some of the first Indys.

I work on all branding, marketing, graphic design and swag collection as needed.

Our mission: Board Rescue is a non-profit 501(c) (3) public benefit corporation dedicated to providing skateboards & safety equipment to children; targeting low-income children and at-risk youth.

We believe that every child should have the opportunity to skateboard regardless of their economic background. We are dedicated to getting skateboards and safety equipment to underprivileged and/or at-risk youth.