Thembisa Mshaka

Creative Director

New York

Thembisa S. Mshaka is a 5-time Telly winning creative executive, copy editor, on-air/off-air and film producer, and author of business mentoring guide Put Your Dreams First.

Recent campaign work includes: The Game on BET, '08 Emmy-winning BET Rap-It-Up HIV/AIDS awareness campaign, and The BET Awards. At Sony Music, Thembisa created global ad campaigns for Lauryn Hill and Beyonce' among others, totalling 170M units sold.

She loves politics, travel, music and film.

Digital Advertising

  • BET Awards '12 Coca-Cola Ultimate Fan contest e-blast
  • 2012 BET Honors E-blast
  • 2012 BET Honors E-blast
  • 2012 BET Honors E-blast
  • 2012 BET Honors E-blast
  • 2012 BET Honors E-blast
  • 2012 BET Honors E-blast
  • The Game/Let's Stay Together Digital Execution
  • Black Girls Rock! Digital Execution

Television Advertising - Print

  • BET Upfront 2012 Trade Ad: Ad Age
  • The Game Season 5 Wild Posting
  • Tiny & Toya E-Blast (highest rated original series in BET history)
  • Monica/Mo'Nique Combo Ad
  • BET Awards '09: Global campaign, shoot co-producer (highest-rated BET Awards ever)
  • BET Awards '09 Poster (Tagline, Outdoor executions)
  • Mo'Nique Show tagline and global launch campaign
  • Lil Kim' Countdown To Lockdown Success Trade Ad

News Creative

  • Obama Inauguration Outdoor Creative
  • Election Week '08 Coverage - BET
  • SOS Help for Haiti print materials

Corporate

  • BET Networks NAACP Image Awards 2012 Ad
  • Debra Lee's Girls, Inc. Salute Ad
  • NAACP 100 Salute Client: BET Networks
  • Diddy Variety Salute Ad - Client: BET Networks
  • BET Networks Salutes Billboard Women in Music
  • BET Def Jam 25th Anniversary Salute
  • Washington Hospital Center Salute from Debra Lee
  • Legends Corporate Salute
  • Lionel Richie Salute - UNCF Client: BET Networks

Print Advertising-Music

  • Lil Wayne Year End Salute 2008 - Billboard
  • BET Grammy Journal Salute Ad
  • NaS Stillmatic print ad
  • Greald Levert Salute - Client: Sylvia Rhone
  • SRC/Universal Salute Ad - Client: Sylvia Rhone
  • Wu-Tang Iron Flag - Teaser

On-set Talent Director

  • Black History Month 2006 Campaign: Make The Connection Talent: Alicia Keys Client: BET Networks
  • Directing Nelly: Rip The Runway '08 Promo Shoot
  • On Location: Election '08 promo Talent: Wyclef Jean
  • Directing Katt Williams: Hip-Hop Awards '08
  • With Crew for Launch Promo shoot Talent: Judge Karen
  • With DJ Khaled prepping for network IDs
  • Directing Yung Berg & Ray J at BET Spring Bling
  • Peaceful wrap on KRS-ONE after Voiceover Session

Branding/Naming: Lifestyle/Fashion

  • Roc-A-Wear Clothing Launch campaign-print/retail
  • Named Heineken 'Red Star' brand with Red Star Sounds, their debut CD
  • Coined the phrase 'Generation NeXt' for Gavin in 1993, later used on Rolling Stone cover