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Thembisa Mshaka

Creative Director

New York

Thembisa S. Mshaka is a 5-time Telly winning creative executive, copy editor, on-air and off-air producer, and author of business mentoring guide Put Your Dreams First.

Recent campaign work includes: '08 Emmy-winning BET Rap-It-Up HIV/AIDS awareness campaign, The BET Awards and American Gangster. At Sony Music, Thembisa created global ad campaigns for Lauryn Hill and Beyonce' among other world-class stars, totalling 170M units sold.

She loves politics, travel, music and film.

Selected work

  • BET Awards '09 Poster (Tagline, Outdoor executions)

Television Advertising - Print

  • BET Awards '09 Poster (Tagline, Outdoor executions)
  • BET Awards '09: Global campaign, shoot co-producer (highest-rated BET Awards ever)
  • Mo'Nique Show tagline and global launch campaign
  • Tiny & Toya E-Blast (highest rated original series in BET history)
  • Monica/Mo'Nique Combo Ad
  • Lil Kim' Countdown To Lockdown Success Trade Ad

News Creative

  • Obama Inauguration Outdoor Creative
  • Election Week '08 Coverage - BET
  • SOS Help for Haiti print materials

Corporate

  • Debra Lee's Girls, Inc. Salute Ad
  • NAACP 100 Salute Client: BET Networks
  • Diddy Variety Salute Ad - Client: BET Networks
  • BET Networks Salutes Billboard Women in Music
  • BET Def Jam 25th Anniversary Salute
  • Washington Hospital Center Salute from Debra Lee
  • Legends Corporate Salute
  • Lionel Richie Salute - UNCF Client: BET Networks

Print Advertising-Music

  • Lil Wayne Year End Salute 2008 - Billboard
  • BET Grammy Journal Salute Ad
  • NaS Stillmatic print ad
  • Greald Levert Salute - Client: Sylvia Rhone
  • SRC/Universal Salute Ad - Client: Sylvia Rhone
  • Wu-Tang Iron Flag - Teaser

On-set Talent Director

  • Black History Month 2006 Campaign: Make The Connection Talent: Alicia Keys Client: BET Networks
  • Directing Nelly: Rip The Runway '08 Promo Shoot
  • On Location: Election '08 promo Talent: Wyclef Jean
  • Directing Katt Williams: Hip-Hop Awards '08
  • With Crew for Launch Promo shoot Talent: Judge Karen
  • With DJ Khaled prepping for network IDs
  • Directing Yung Berg & Ray J at BET Spring Bling
  • Peaceful wrap on KRS-ONE after Voiceover Session

Branding/Naming: Lifestyle/Fashion

  • Roc-A-Wear Clothing Launch campaign-print/retail
  • Named Heineken 'Red Star' brand with Red Star Sounds, their debut CD
  • Coined the phrase 'Generation NeXt' for Gavin in 1993, later used on Rolling Stone cover
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