General info
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Creative Professional
New York, NY
Creative professional with over 15 years of delivering design solutions and innovation leadership in the field of customer acquisition and retention, direct communications including traditional and digital media, publishing and emerging technologies.

Specialties: Leading creative processes, creative direction, mentoring and team building, developing creative solutions for complex design challenges.
Experience
New York, NY
Nov 2001 - Present
Freelance Creative Director
› Design/direct all client work including direct mail, brochures, online/offline advertising, out-of-home, visual identities and web sites for clients including Lacoste, Lamborghini, Pfizer and others.
› Partner with area agencies on campaigns to launch new products and businesses.
› Manage all vendor relationships.
Farmingdale, NY
Oct 2007 - 2013
Creative Director
Wilen Media
› Managed creative client work including: television/radio commercial production, direct mail, online/offline/social media advertising campaigns, web development, custom publishing, iPad applications
› Lead strategic creative decisions for all clients including campaigns many Fortune 1000 clients.
› Implemented the use of emerging technologies like creation of iPad applications and mobile sites to increase the ROI on campaigns
› Set design parameters, style guides and visual standards
› Directed a staff of art directors, animators, copywriters, editors, proofreaders and account managers
› Managed internal and external budgets
› Supervised press checks and product launches
› Managed both the client relationship and internal staff during the agencies first formal AOR
› Created and designed programs for B-to-C customer retention, acquisition and migration.
Manhasset, NY
Senior Art Director
CMP Media
› Conceptualized and designed all covers, cover stories and features for the
bi-weekly business-to-business magazine as well as the monthly supplement
› Redesigned all current web properties leading to a 20% increase in click-throughs and page views
› Provided creative direction to the publication including selecting and
assigning illustrators and photographers
› Managed a staff of five full-time employees and several freelancers
New York, NY
Senior Art Director
Ziff Davis Media
› Conceptualized and designed all covers and cover stories
› Managed an art department of eight full-time designers
› Oversaw a yearly budget of $1.4 million
› Created logos and advertisements for use in all Ziff-Davis publications
New York, NY
Art Director
Penton Media
› Created and implemented the magazine’s brand strategy
› Gave creative direction to all website, editorial assignments and
house advertisements› Managed day-to-day operations of the magazine’s art department including staff, freelancers and budget
› Directed two major redesigns
› Oversaw the design and creation of the magazine’s
trade show booth
Washington, DC / New York, NY
Graphic Designer
Gannett
Gannett Suburban Newspapers
› Responsible for visual presentation of two daily editions
of Westchester and Rockland County newspapers
› Selected all illustrations and photography
› Oversaw production through prepress
› Managed five inside-page copy editors

KIDS TODAY
› Managed the design and layout of this weekly, 3.5 million
distribution, international newspaper for children
› Created all promotional material
› Illustrated and created informational graphics as well as managed freelance photographers and illustrators
› Coordinated electronic delivery of materials and scheduled
workflow with prepress

USA WEEKEND Magazine
› Designed section and cover-story pages and spreads for the national
and regional editions of Gannett's Sunday magazine supplement
read by 27 million
› Selected and assigned art to illustrators and photographers
Education
Arlington, VA
BFA, Graphic Design
Marymount University
Awards
Society of Publication Designers (2), Society of Illustrators, PRINT Magazine, ASBPE National Awards (18), ASBPE Regional Awards (18), Ozzie Magazine Award (3)