Shane Coburn

Super Creative Awesomeness, Totally.

ShaneCoburn

Los Angeles

Versatile Writer, Creative Director, Project Manager, and Video Producer with over ten years of experience in consumer goods and two years in new media, seeks a position utilizing his expert artistic, scripting, organizational, and problem-solving skills to facilitate and nurture exciting new projects. Sweet. More @ behance.net/shanecoburn/frame

Highlights


  • Achievements

    • ASA (Aggressive Skaters Association) Entrepreneur of The Year (2000).
    • Conceived and developed six of the most popular brands in aggressive inline skating (1996-2006).
    • Wrote, directed, and produced hit inline skate videos BANG! (2004) and ACCIDENTAL MACHINES (2006).
    • Named as an inventor on six worldwide patents (2005, 2006).
    • Managed team responsible for making “quarterlife” the most watched web series in internet history (2008).
    • Wrote feature screenplays MAKE ANYTHING INTO A GUN (2007) and THE YOGI (2009), as well as several TV specs and pilots.

Work Experience

  • Manager of Programming & Acquisitions
    Los Angeles, CA
    Aug 2009 - Present
    FUEL TV

    • Review pre-produced films and specials, as well as hear pitches on episodic series for potential licensing.
    • Solicit services from outside production companies to cover select events.
    • Work with in-house legal team to draft contracts for licensing, production services, and event access.
    • Review rough cuts of licensed programs and return editorial notes for final master.
    • Manage program licensing budget for entire channel.

  • Creative Director
    Bindlach, GERMANY
    Jan 2001 - Dec 2009
    Xsjado

    • Co-created inline skate, footwear, and accessory brand in conjunction with outdoor goods giant, Salomon, A.G.
    • Named brand (pronounced “shadow”) and created tagline “You Now Have the Right to Evolve”
    • Directed brand, product and team development, marketing, and outreach.
    • Wrote design briefs, marketing plan, as well as copy for advertisements, product descriptions, catalogs, and websites.
    • Director of logos, t-shirt graphics, and print advertisements.
    • Co-designed award-winning skate and chassis with Salomon engineers and industrial designers.

  • Project Director
    Santa Monica, CA
    Oct 2007 - Dec 2008
    quarterlife Online, Inc.

    • Directed entire site redesign, including 56 unique templates, with developer, Core Objects.
    • Created site tagline “A Community for Artists, Thinkers & Doers”
    • Created PRDs for homepage, show player, search, internship program, and classifieds pages, as well as oversaw development.
    • Managed grassroots campaigns on Myspace, YouTube, Facebook, and other networks to accrue over 10M episode views.
    • Wrote site, email blast, and newsletter copy.
    • Coordinated episode workflow and publishing between post-production, online marketing, and developers.
    • Managed team of five full-time employees and rotating interns, relationships with various vendors, and several contract negotiations.

  • Marketing Director
    Culver City, CA
    Apr 2007 - Oct 2007
    WebRidesTV

    • Directed marketing team in SEO, newsletter, and outreach initiatives.
    • Scripted and developed video segments and special promotions.
    • Attracted repeat viewership through grassroots campaigns and partnerships.
    • Forged relationships with non-competitive automotive sites through links and "channels".
    • Worked with cross-platform teams on new shows, new site features, SEO implementation, and promotions.

  • President
    Santa Ana, CA
    Jul 1999 - Nov 2007
    Trendkiller, Inc.

    • Created award-winning wheel company, Mindgame, under distribution umbrella, Trendliller, Inc.
    • Launched company with 45k in funding and realized gross revenue of 120k in the first year. 679k by year three.
    • Directed product, advertising, web, graphics, video, team, and tradeshow initiatives.
    • Wrote marketing strategy, copy for advertisement, product descriptions for catalog and web, as well as video scripts.
    • Drafted and negotiated licensing agreements with music artists and labels for use in team videos.
    • Oversaw day-to-day operations, including cash flow, production, as well as sales and distribution.

  • Brand Manager
    Santa Ana, CA
    Mar 1996 - Jul 1999
    Tribe Distribution

    • Managed brand directors of Senate, 976, Super Computer Robot, and Color Theory.
    • Conceived inline skating wheel and clothing brand, Medium, and protective gear brand, Grand.
    • Managed product development, advertising, campaigns, video production, and tradeshows.