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General info
Wellington, New Zealand and Los Angeles, CA
I have been working as an interface designer and information architect since 2001. I absolutely love what I do for a living.
I've had the opportunity to work in a variety of capacities, at a variety of institutions, which has made me well rounded and versatile. My body of work consists of large clients from around the globe, (New Zealand Post, Parkinson's New Zealand, MGM, AT&T, Scripps Networks, + Baileys to name a few) and smaller companies. I've worked on the agency side and in-house.
I'm currently living in Wellington, New Zealand. I'm available for remote work (New Zealand is only 3 hours behind the west coast of the US - like Hawaii) and onsite, full-time or contract work if in Wellington.
When I'm not obsessing over perfect pixels, I love to bake and cook (I'm trying to introduce New Zealand to the whoopie pie). I love hot yoga, exploring all the beauty my current locale has to offer, and having long conversations over some fine, Kiwi wine.
sharon@sharonrosenfeld.com
+64 (0)21 243 5088 mobile
Experience
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- Web designer (contract)
- Wellington, New Zealand
Sep 2009 - Oct 2009 - BaseTwo
Redesigned the Parkinson's New Zealand website (currently in development).
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- Information architect +Web Designer (contract)
- Wellington, New Zealand
Aug 2009 - Sep 2009 - DNA
Redesigned the visuals and reconstructed the IA for the New Zealand Post's Careers site.
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- Art Director
- London, UK
Jul 2008 - Oct 2009 - Reevoo.com
Reevoo.com is a user review website that focuses on electronics. I worked directly with the development team, the UX director and Reevoo management to reassess the goals of the site, develop personas and commence a redesign (and rebranding effort).
Additionally, I managed the day to day designs as they were needed for the site. I also managed the design of Reevoo’s other product - ReevooMark.
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- Web Designer (contract)
- London, United Kingdom
Mar 2008 - Jul 2008 - Dot Matrix
Worked with a design team to create the look/feel and experience of the CMS for the Scripps Network.
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- User Experience Designer (contract)
- Los Angeles, CA
Dec 2006 - May 2007 - Yellowpages.com
Worked with the UX team redesigning the YPC website. Since the launch of the redesigned site, the click-through rate has increased over 40%!
My function was to compose layouts and build wireframes and flows. The new system we developed is user focused, aesthetically appealing and is intuitive, making a seamless process for searching.
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- Web Designer
- El Segundo, CA
Nov 2004 - Dec 2006 - Murad, Inc.
Worked within the web marketing team for a high-end skincare company on all of the online promotions including: email blasts, ad banners and promotional landing pages. We paid particular attention to SEO and focused on the user experience in order to generate more satisfaction for our users.
Education
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- BA - History of Art and Architecture
- Santa Barbara, CA
Sep 1993 - Aug 1997 - University of California at Santa Barbara
Received honors and distinction in my major.
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- Certification in Computer Graphics
- Los Angeles, CA
Jan 1999 - Jan 2002 - University of California at Los Angeles
Certification program at UCLA.
View sharon's Portfolio for work samples.