StrawberryFrog is an unconventional global creative agency that was established in 1999. We spark Cultural Movements for our clients through strategic and creative excellence, innovation and culture. Join us on Facebook.

We are currently seeking:

New York

1. IA
2. Senior Analyst

IA:
User Experience/Information Architect

Overview: Not your everyday User Experience/Information Architect. A leader and agent of Frog change. 5 years experience minimum for someone who is responsible for defining user interface solutions that meet both client goals and target audience needs. These solutions focus on audience definition, end-to-end user flows, content organization and classification (information architecture), user interaction design, and optimizing usability.
General Responsibilities
• Build and direct a user experience strategy aligned with and supportive of client brand goals and marketing objectives
• Work closely with planning and creative teams to help define target audience needs and motivational factors and translate them into concepts for compelling interactions and experiences
• Ensure that every UX deliverable refers to business, brand and project goals
• Participate in scoping new work and/or client presentations
• Contribute to StrawberryFrog’s UX process and methodology
• Provide subject matter expertise for best practices in information architecture, interaction design, and usability
Project Responsibilities
• Leverage client documentation and lead key-stakeholder working sessions to understand a projects’ functional requirements and document them
• Plan, lead and/or participate in immersive user research, concept testing, card sorting, and usability testing
• Create user profiles, personas, process flows, sitemaps, and wireframes to precisely detail users’ experience and interaction specifications through an application and/or web site
• Categorize/organize dense levels of content that promotes good information architecture for a web site or web application (scalable and searchable, and implementable within a CMS)
• In collaboration with the account lead and project management, incorporate UX deliverables into internal and client presentations and ensure documentation is professional, engaging, persuasive and supported by a sound rationale
• Inform project management of needs, schedule changes, or updates to your projects (i.e. scope changes, additional resource needs, etc.)
Qualifications:
• More than 3 years experience developing interactive products/solutions
• At least 2 years experience as an information architect, interaction designer, or experience designer
• Excellent oral and written communication and presentation skills
• Experience in client services and formalized client requirements gathering experience
• Strong human factors and usability analysis skills
• Experience integrating media (i.e., video, flash) into rich web interfaces
• Proficient in the use of Information Architecture software (e.g., sitemap, user flow and wireframing software), MS Office
• Fluency in design software (Illustrator, Photoshop)
• Experience with CMS implementations is a plus
• Degree in a related field, such as human-computer interaction, library science, graphic design, industrial design, or equivalent experience is a plus
• Experience observing user research and translating user research into design decisions is a plus

Senior Analyst:
Someone who dreams big and wants to blow the cobwebs out of the attic of technology and marketing. A minimum of 5+ years experience to lead in-depth analysis of marketing campaigns and must be able to deconstruct the big picture into measurable items and to assess goal achievement.
General Responsibilities
• Build and direct measurement strategies and implementation plans aligned with and supportive of client brand goals and marketing objectives
• Work closely with project members (account, planning, UX/IA, creative, technical, project management) and clients to help define campaign goals, key performance indicators and translate them into tactical solutions to promote compelling interactions and experiences
• Participate in scoping new work and/or client presentations
• Provide subject matter expertise for best practices in campaign tracking, measurement and analytics
Project Responsibilities
• Support the account and planning team, leading clients through the analytics process
• Develop measurement and implementation plans based upon client goals
• Develop reporting, high level analysis, and recommendations for assessing project performance
• Develop, track, and analyze multivariate tests for site optimization
• Support strategy and creative team with analytics data and recommendations
• Manage and deliver timely ad hoc reports
• Collaborate with third party vendors as needed to manage measurement implementation
• Work across capabilities to determine feasibility, work effort, time, and cost of analytics solutions
• In collaboration with the account lead and project management, incorporate analytics deliverables into internal and client presentations and ensure documentation is professional, engaging, persuasive and supported by a sound rationale
• Inform project management of needs, schedule changes, or updates to your projects (i.e. scope changes, additional resource needs, etc.)
Qualifications:
• 5+ years experience in measurement and analysis of multichannel and integrated marketing campaigns within an agency or consulting environment
• Proficiency with web analytics tools (Omniture, Google Analytics, Webtrends, Coremetrics, Unica, IndexTools, etc.) and competitor analytics tools (comScore, Hitwise, Nielson Net Ratings)
• Ability to develop conclusions and recommendations from complex data sets
• Experience with SEM, analyzing or managing paid search, SEO initiatives and A/B or Multivariate testing
• In depth knowledge of current and emerging technologies needed to achieve both business and campaign goals.
• Fluency in MS Office, spreadsheets and report generation
• Excellent verbal, written, and presentation communication skills
• Ability to multitask and to work well under pressure
• Experience with SQL, database marketing, and CRM tools is a plus

belinda@strawberryfrog.com
jobs@strawberryfrog.com
http://www.strawberryfrog.com