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Sue Hoffman

Creative Director

SueHoffman

Florida

Look no further!

I bring only great things including extensive experience, great design skills, and a wonderful management style to get things done and have a happy, productive staff. I’m a pro at image campaigns, including Print, TV and Radio... but also a guru with the breaking technology utilizing Web 2.0, email marketing, CMS systems, Social Networking and iPhone application development. If I can’t do it, I know how to direct it and get it done!

Portfolio: http://www.suehoffman.com


727-667-8188 mobile

Experience

  • Creative Director/Owner
    St. Petersburg, FL
    Sep 2011 - Present
    Indigo Green Marketing

    Web design, CMS development, email marketing, CONVIO management, iApps, social media coordination and print design for this solar powered advertising agency.

  • Director of Design and Programming
    St. Petersburg, FL
    Oct 2011 - Present
    Go Media! International

    Consultant to Go Media! acting as their Design and Programming Director for all web sites and graphic projects. Design, construction and database planning.

  • Communications Director

    Aug 2010 - Sep 2011
    Habitat for Humanity

    Duties included marketing campaign development; print and web design; copy writing; social media development; and coordination of press and media

  • Creative Director
    Evansville, IN
    Oct 2003 - Sep 2010
    Indigo 501 Creative

    Creative Director of advertising agency specializing with nonprofit clientele. Duties include the creative direction and management of all artists and vendors, including video production, photographers, writers, freelance designers and web programmers; full design project load including idea conception and design of multi-media campaigns including video, radio, print, outdoor, web sites, CMS systems, social networking and iPhone/iPad applications; speaking seminars on social networking; copy writing when needed; all client services, including customer service with existing clients and the acquisition of new clients; finance and miscellaneous managing duties as owner.

  • Senior Art Director
    Evansville, IN
    Aug 2001 - Oct 2003
    Ten Adams

    Employed as a national award-winning Senior Art Director for multiple multi-media campaigns for this agency which specialized with healthcare marketing. Duties included initial creative concepting, copy writing, audio, video and photo shoot direction; hiring of vendors; and coordination of entire team per project.

  • Associate Creative Director
    Evansville, IN
    Jun 1998 - Aug 2001
    Fire House Marketing

    As Associate Creative Director in charge of the web division, I acted as supervisor for the entire web design/developing department, which included monthly staff evaluations and delegation of work. I was responsible for the quality of all creative and site construction work, including all vendor work. I acted as lead creative on all web projects; maintained a full load of construction and assembly work for 100+ page sites; storyboarded all flash pieces for flash designers; stayed on top of all software and technique trends; and continued to design print projects and direct photo shoots.

Education

  • BA
    Tallahassee, FL
    Sep 1986 - Dec 1991
    Florida State University

Awards & Skills


  • Awards

    Advertising Federation Awards (ADDYs)
    (36) Local level winners
    National Healthcare Marketing Report Awards: (1) Bronze: (1) Merit
    National Astor Awards: (2) Silver Awards
    The Nineteenth Annual (National) Healthcare Awards (1) Silver, (1) Bronze, (1) Merit
    National Web Design Award winner


  • Software

    Proficient in Adobe Photoshop, Illustrator, InDesign, Lightroom, Business Catalyst, Acrobat, Keynote, HTML, Adobe Dreamweaver, Adobe Fireworks, Contribute, Quark Xpress, MS Office, Online Webinars, Social Networking, Convio, Get Active, Kintera, Groundspring Integration.

    All the latest web tools. Macintosh and PC platforms.


  • Training/Speaking Engagements

    Presentations Given:
    Social Media Marketing Plans
    Social Media and CyberBullying
    Social Media Series of Four Classes
    Using iPhone Applications to Build Community
    Social Networking and CyberBullying Workshops
    Where the Kids Are: Texting and Social Networks
    Social Networking and Email Marketing Workshops
    Dynamic Database Driven Websites

    Training Taught:
    Adobe Contribute and Dreamweaver
    Print Production PrePress Training
    Twitter, Facebook, Cyber Bullying and Social Networking
    Webinars and online training for online Content Management Systems.

Social Media

References


  • References

    “I thoroughly enjoyed working with Sue! Logo re-design, collateral design, web site, a blog... she did it all with talent, enthusiasm, expert advice, clear direction, some hand-holding, and a lot of humor. I initially hired her to design my web site and ended up with a solid business partnership. My entire business development strategy has expanded now that she has taken me on-line and pointed me to the potential there. She’s a creative force, a teacher, an interpreter, a solid business person. Sue gets it!”

    –Gary Groth
    Gro(w)th Coaches, President
    Marblehead, MA

    “We’re a growing organization that outgrew our former site a couple of years ago. The new site Sue developed for us has truly catapulted us to new levels. We’re getting more visits to our site and visitors are spending more time on the site. This type of communication and interaction is vital to the success of our work.”


    –Mike Thompson
    Equality Utah, Executive Director
    Salt Lake City, UT

    “Sue is the best I’ve worked with. She consistently exceeds expectations on graphic and web projects. She’s creative, has an excellent team and cares about our work. She has helped build the tools we use to succeed. I give Sue my highest recommendation.”

    –Nadine Smith
    Equality Florida, Executive Director
    St. Petersburg, FL

    “Indigo 501 is a great listener, and I think that’s why they collaborate so well with not-for-profits like WNIN Public TV and Youth First, Inc. They helped us develop an effective brand and logo for the Sober Up project on underage drinking. They also designed a terrific website and impressive print materials for the project. We’re blessed to have their talents on our team!”

    –Parri O. Black
    Youth First, Inc. Executive Director Evansville, IN

    “Sue Hoffman is one of the most sought after web designers in the civil rights movement. Once anyone works with her, they refer all their friends. Sue constantly impresses me and helps millions of people navigate our movement’s websites with ease and comfort.”

    –Sean Kosofsky
    Triangle Foundation, Director of Policy
    Detroit, MI

    “Sue and the team at Indigo 501 have provided top-quality creative design services for our company and our clients. They are always responsive, knowledgeable and quick in the development of outstanding design concepts. And, they are a pleasure to work with.”

    –Corri Planck
    Advocacy Marketing, Partner
    Hollywood, CA

    “Sue is an expert at working with not-for-profits to find a creative solution to web design needs. I’ve worked with her for several of our needs and have always been happy with the results.”

    –Bil Browning
    Bilerico.com, Partner
    Indianapolis, IN

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