Tara Croft

Senior Copywriter/ACD

New York, NY

Having written for the magazine, advertising and marketing worlds, Tara has been engaging readers while remaining true to brands and audiences for 15 years.

She ran the first website at Chicago magazine, experienced the rise and fall of a startup, joined a fledgling business magazine and touted products and services for the ad world.

From culture to fashion to pharma to finance, Tara's writing has covered the broad spectrum of subjects for the broad spectrum of media.

Agency Work

  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Ameriprise Dream Book
  • Schwab Case Studies
  • Schwab Case Studies
  • Schwab Case Studies
  • Schwab Case Studies
  • Schwab Site: Advisors Turning Independent
  • Schwab Site: Advisors Turning Independent
  • Schwab Site: Advisors Turning Independent
  • PerTrac Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website
  • DiscoverReady Website Concepts
  • DiscoverReady Website Concepts
  • DiscoverReady Website Concepts
  • DiscoverReady Website Concepts
  • DiscoverReady Website Concepts
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • Bloomberg Diversity Concept
  • DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
  • DiscoverReady Sales Brochure
  • Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors
  • Citi Brochure: Committed to Women Advisors

Financial Marketing

  • Oppenheimer - Barron's Ad
  • Oppenheimer - Awards Flyer
  • QBE Home Page
  • QBE Business Insurance
  • QBE Business Insurance
  • QBE Personal Insurance
  • Spectra Fund Postcard
  • Annual Shareholder Letter
  • Annual Shareholder Letter
  • Annual Shareholder Letter
  • Annual Shareholder Letter
  • Annual Shareholder Letter
  • Alger Website
  • Alger Website
  • Alger Website
  • Alger Website
  • Alger Website
  • Oppenheimer - CLO Magazine Ad
  • Spectra Green Fund Flyer
  • Spectra Green Fund Flyer
  • Spectra Fund Brochure
  • Spectra Fund Brochure
  • Spectra Fund Brochure
  • Spectra Fund Brochure
  • Spectra Fund Brochure
  • Analyst Q&A
  • Spectra Fund Brochure
  • Analyst Q&A
  • Analyst Q&A
  • Spectra Fund Brochure
  • Alger Analyst Q&A
  • Alger Analyst Q&A
  • Alger Analyst Q&A
  • China Fund Flyer
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors for Advisors
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
  • Behavioral Investing White Paper for Advisors
  • Spectra Fund Website
  • Spectra Fund Website
  • Spectra Fund Website
  • Spectra Fund Website
  • Spectra Fund Website
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure
  • Alger Capabilities Brochure

Business Journalism

  • It's a Dog's Life
  • It's a Dog's Life
  • Building Teva
  • Building Teva
  • Building Teva
  • Building Teva
  • Building Teva
  • Rehab Looks Fab
  • Rehab Looks Fab
  • Rehab Looks Fab
  • Rehab Looks Fab
  • Rehab Looks Fab
  • Whole Foods vs. Wild Oats
  • Wild Oats
  • Wild Oats
  • Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
  • Procter & Gamble Innovation Feature Story
  • University Inc.
  • University Inc.
  • University Inc.
  • Postmortem: Medco
  • Postmortem: Medco
  • Fancy Ice Cream
  • Postmortem: Medco
  • Postmortem: Medco
  • Whole Foods
  • Whole Foods
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Buying Bristol-Myers
  • Kid in the Candy Store
  • Kid in the Candy Store
  • Kid in the Candy Store
  • Kid in the Candy Store
  • Taking on Botox
  • Taking on Botox
  • Taking on Botox
  • Taking on Botox
  • McDonald's & Chipotle
  • McDonald's & Chipotle
  • McDonald's & Chipotle
  • McDonald's & Chipotle
  • Eli Lilly Goes Biotech
  • Eli Lilly Goes Biotech
  • Bidding for Ocean Spray
  • Shire's Pipeline
  • Shire's Pipeline
  • Low-Carb Market
  • Pernod Ricard Feature
  • Pernod Ricard Feature
  • Pernod Ricard Feature

Magazine Writing

  • Edge City
  • Edge City
  • Edge City
  • Edge City
  • Edge City
  • Edge City
  • Celebrity Style
  • Celebrity Style
  • Bright Lights
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Summer: A User's Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Chicago Magazine Bar Guide
  • Paper Magazine: Chicago Travel Feature
  • Paper Magazine: Chicago Travel Feature
  • Paper Magazine: Chicago Travel Feature
  • No Bull - Chicago Travel
  • Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
  • Time Out New York: Escapes on the A Train
  • Morning Talk Column
  • Morning Talk Column
  • Morning Talk Column
  • Morning Talk Column