Creative Director, New York City
Tommy Kane has created print and television commercials for major corporations. Sony, IBM, Samsung, BASF, Liz Claiborne and Barnes & Noble to name a few. Steve Madden came to him 12 years ago as a 3 million dollar shoe company. Kane created one of the most memorable advertising campaigns of the last decade. Steve said it was a major reason his company grew to 800 million in sales worldwide. Recently Kane did a campaign for Yellow Tail Wine. It was the most successful launch of a w... Resume
STEVE MADDENSTEVE MADDEN
AICP AWARD. Permanent collection of the Museum of Modern Art.
One of the most famous campaigns ever.
The campaign runs globally in Russian, India, Brazil, Dubai and Asia..
Sales went from 3 to 800 million as a result of this campaign.
Outdoor billboards are posted around the world.
Massive amounts of billboards, bus shelters, POP and posters have dotted the landscape over the years.
Stores are designed around the famous campaign. This one is in Singapore.
Many outdoor spectaculars have been done including bus wraps.
The Making Of A Steve Madden Ad
YELLOW TAIL WINEYELLOW TAIL WINE
2004: 7 million cases sold in U.S. where only 23 of 6,500 brands sold more than 2 million cases.
June 30 2005: Yellow Tail made after tax profit of $77 million with revenue of $255 million.
2005: Yellow Tail becomes the first wine to sell one million cases in a single month.
2006: Yellow Tail exports to the United States grew 90%
This success officially makes Yellow Tail the most successful wine brand launch in history.
Yellow tail Wine spent $24 million on media in 2005 and 2006.
Stunning billoards and bus shelters ran nationally.
The ads were put on all the compamnies delivery trucks.
There were plenty of billboards too.
THE SAMSUNG LED TV STORYTHE SAMSUNG LED TV STORY
This was Samsung's global launch of the LED TV. Media buy was $90 million. It ran in 32 countries.
A teaser print ad ran before the actual launch of the product.
Magazine print ads ran worldwide.
Billboards and POS ran in 32 countries.
Rich Media Banners
15 million FSI nationally. 3 million FSI in USA TODAY alone.
The campaign had a huge presence on Samsung's global website.
Samsung Times Square outdoor screen
Mall displays were built just for the campaign. They were installed nationally.
THE SAMSUNG JUKE STORYTHE SAMSUNG JUKE STORY
Produced at Framestore. Music by Foreigner.
Photographer: Chris Collins
Huge outdoor campaign nationally.
Laser tagging and projections on walls and buildings around the US.
Samsung Juke microsite.
Bus wraps appeared throughout the south.
We made rich media banners to tell about the product and challenge people to enter a contest.
Music contest on Samsung Juke YouTube page.
TV COMMERCIALSTV COMMERCIALS
BASF commercial shot in Australia.
BASF commercial shot in Australia.
AICP Award. Permanent collection of the Museum of Modern Art.
Beyonce for Samsung mobile.
Shot in Angor Wat, Cambodia.
Shot in India.
Samsung washer & dryer commercial
AICP Award. Permanent collection of the Museum of Modern Art.
Produced by First Avenue Machine.
Produced by Framestore. Music by Foreigner.
INTERACTIVEINTERACTIVE
Online campaign highlighting Samsung as the official sponsor of the NFL.
Responsible for look of product photography for Samsung's global website.
A blog for moms created for Samsung washers and dryers.
Samsung Product Demos
Microsite for Samsung LED TV.
Samsung Juke microsite.
MY ILLUSTRATIONSMY ILLUSTRATIONS
Series of drawings I did around the world. Cambodia.
The East Village.
Vienna, Austria.
Seoul, Korea.
Barcelona.
St. Michel, France.
Bellagio, Italy.
Lake Como, Italy.
Nice, France.
Lebanon.
London.
Marrakech, Morocco.
Brittany, France.
Morocco.
Bologna, Italy.
A film about me drawing.
