Creative Director, New York City
Tommy Kane has created print and television commercials for major corporations. Sony, IBM, Samsung, BASF, Liz Claiborne and Barnes & Noble to name a few. Steve Madden came to him 12 years ago as a 3 million dollar shoe company. Kane created one of the most memorable advertising campaigns of the last decade. Steve said it was a major reason his company grew to 800 million in sales worldwide. Recently Kane did a campaign for Yellow Tail Wine. It was the most successful launch of a wine brand in US History. Two of his commercials are in the permanent collection of the Museum of Modern Art. Resume

STEVE MADDENSTEVE MADDEN

AICP AWARD. Permanent collection of the Museum of Modern Art.
One of the most famous campaigns ever.
The campaign runs globally in Russian, India, Brazil, Dubai and Asia..
Sales went from 3 to 800 million as a result of this campaign.
Outdoor billboards are posted around the world.
Massive amounts of billboards, bus shelters, POP and posters have dotted the landscape over the years.
Stores are designed around the famous campaign. This one is in Singapore.
Many outdoor spectaculars have been done including bus wraps.
The Making Of A Steve Madden Ad
AICP AWARD. Permanent collection of the Museum of Modern Art.
One of the most famous campaigns ever.
One of the most famous campaigns ever.
The campaign runs globally in Russian, India, Brazil, Dubai and Asia..
The campaign runs globally in Russian, India, Brazil, Dubai and Asia..
Sales went from 3 to 800 million as a result of this campaign.
Sales went from 3 to 800 million as a result of this campaign.
Outdoor billboards are posted around the world.
Outdoor billboards are posted around the world.
Massive amounts of billboards, bus shelters, POP and posters have dotted the landscape over the years.
Massive amounts of billboards, bus shelters, POP and posters have dotted the landscape over the years.
Stores are designed around the famous campaign. This one is in Singapore.
Stores are designed around the famous campaign. This one is in Singapore.
Many outdoor spectaculars have been done including bus wraps.
Many outdoor spectaculars have been done including bus wraps.
The Making Of A Steve Madden Ad

YELLOW TAIL WINEYELLOW TAIL WINE

2004: 7 million cases sold in U.S. where only 23 of 6,500 brands sold more than 2 million cases.
June 30 2005: Yellow Tail made after tax profit of $77 million with revenue of $255 million.
2005: Yellow Tail becomes the first wine to sell one million cases in a single month.
2006: Yellow Tail exports to the United States grew 90%
This success officially makes Yellow Tail the most successful wine brand launch in history.
Yellow tail Wine spent $24 million on media in 2005 and 2006.
Stunning billoards and bus shelters ran nationally.
The ads were put on all the compamnies delivery trucks.
There were plenty of billboards too.
2004: 7 million cases sold in U.S. where only 23 of 6,500 brands sold more than 2 million cases.
2004: 7 million cases sold in U.S. where only 23 of 6,500 brands sold more than 2 million cases.
June 30 2005: Yellow Tail made after tax profit of $77 million with revenue of $255 million.
June 30 2005: Yellow Tail made after tax profit of $77 million with revenue of $255 million.
2005: Yellow Tail becomes the first wine to sell one million cases in a single month.
2005: Yellow Tail becomes the first wine to sell one million cases in a single month.
2006: Yellow Tail exports to the United States grew 90%
2006: Yellow Tail exports to the United States grew 90%
This success officially makes Yellow Tail the most successful wine brand launch in history.
This success officially makes Yellow Tail the most successful wine brand launch in history.
Yellow tail Wine spent $24 million on media in 2005 and 2006.
Yellow tail Wine spent $24 million on media in 2005 and 2006.
Stunning billoards and bus shelters ran nationally.
Stunning billoards and bus shelters ran nationally.
The ads were put on all the compamnies delivery trucks.
The ads were put on all the compamnies delivery trucks.
There were plenty of billboards too.
There were plenty of billboards too.

THE SAMSUNG LED TV STORYTHE SAMSUNG LED TV STORY

This was Samsung's global launch of the LED TV. Media buy was $90 million. It ran in 32 countries.
A teaser print ad ran before the actual launch of the product.
Magazine print ads ran worldwide.
Billboards and POS ran in 32 countries.
Rich Media Banners
15 million FSI nationally. 3 million FSI in USA TODAY alone.
The campaign had a huge presence on Samsung's global website.
Samsung Times Square outdoor screen
Mall displays were built just for the campaign. They were installed nationally.
This was Samsung's global launch of the LED TV. Media buy was $90 million. It ran in 32 countries.
A teaser print ad ran before the actual launch of the product.
A teaser print ad ran before the actual launch of the product.
Magazine print ads ran worldwide.
Magazine print ads ran worldwide.
Billboards and POS ran in 32 countries.
Billboards and POS ran in 32 countries.
Rich Media Banners
Rich Media Banners
15 million FSI nationally. 3 million FSI in USA TODAY alone.
15 million FSI nationally. 3 million FSI in USA TODAY alone.
The campaign had a huge presence on Samsung's global website.
Samsung Times Square outdoor screen
Mall displays were built just for the campaign. They were installed nationally.
Mall displays were built just for the campaign. They were installed nationally.

THE SAMSUNG JUKE STORYTHE SAMSUNG JUKE STORY

Produced at Framestore. Music by Foreigner.
Photographer: Chris Collins
Huge outdoor campaign nationally.
Laser tagging and projections on walls and buildings around the US.
Samsung Juke microsite.
Bus wraps appeared throughout the south.
We made rich media banners to tell about the product and challenge people to enter a contest.
Music contest on Samsung Juke YouTube page.
Produced at Framestore. Music by Foreigner.
Photographer: Chris Collins
Photographer: Chris Collins
Huge outdoor campaign nationally.
Huge outdoor campaign nationally.
Laser tagging and projections on walls and buildings around the US.
Samsung Juke microsite.
Bus wraps appeared throughout the south.
Bus wraps appeared throughout the south.
We made rich media banners to tell about the product and challenge people to enter a contest.
Music contest on Samsung Juke YouTube page.

TV COMMERCIALSTV COMMERCIALS

BASF commercial shot in Australia.
BASF commercial shot in Australia.
AICP Award. Permanent collection of the Museum of Modern Art.
Beyonce for Samsung mobile.
Shot in Angor Wat, Cambodia.
Shot in India.
Samsung washer & dryer commercial
AICP Award. Permanent collection of the Museum of Modern Art.
Produced by First Avenue Machine.
Produced by Framestore. Music by Foreigner.
BASF commercial shot in Australia.
BASF commercial shot in Australia.
AICP Award. Permanent collection of the Museum of Modern Art.
Beyonce for Samsung mobile.
Shot in Angor Wat, Cambodia.
Shot in India.
Samsung washer & dryer commercial
AICP Award. Permanent collection of the Museum of Modern Art.
Produced by First Avenue Machine.
Produced by Framestore. Music by Foreigner.

PRINTPRINT

Photographer: David LaChapelle
Photographer: David LaChapelle
Photographer: Dan Smith
Photographer: David LaChapelle
Photographer: David LaChapelle
Photographer: David LaChapelle
Photographer: David LaChapelle
Photographer: Dan Smith
Photographer: Dan Smith

INTERACTIVEINTERACTIVE

Online campaign highlighting Samsung as the official sponsor of the NFL.
Responsible for look of product photography for Samsung's global website.
A blog for moms created for Samsung washers and dryers.
Samsung Product Demos
Microsite for Samsung LED TV.
Samsung Juke microsite.
Online campaign highlighting Samsung as the official sponsor of the NFL.
Responsible for look of product photography for Samsung's global website.
A blog for moms created for Samsung washers and dryers.
Samsung Product Demos
Microsite for Samsung LED TV.
Samsung Juke microsite.

MY ILLUSTRATIONSMY ILLUSTRATIONS

Series of drawings I did around the world. Cambodia.
The East Village.
Vienna, Austria.
Seoul, Korea.
Barcelona.
St. Michel, France.
Bellagio, Italy.
Lake Como, Italy.
Nice, France.
Lebanon.
London.
Marrakech, Morocco.
Brittany, France.
Morocco.
Bologna, Italy.
A film about me drawing.
Series of drawings I did around the world. Cambodia.
Series of drawings I did around the world. Cambodia.
The East Village.
The East Village.
Vienna, Austria.
Vienna, Austria.
Seoul, Korea.
Seoul, Korea.
Barcelona.
Barcelona.
St. Michel, France.
St. Michel, France.
Bellagio, Italy.
Bellagio, Italy.
Lake Como, Italy.
Lake Como, Italy.
Nice, France.
Nice, France.
Lebanon.
Lebanon.
London.
London.
Marrakech, Morocco.
Marrakech, Morocco.
Brittany, France.
Brittany, France.
Morocco.
Morocco.
Bologna, Italy.
Bologna, Italy.
A film about me drawing.