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General info

Sascha Björn Leifer

New York / Los Angeles / Zurich


I am addicted to design.

As designers our goal should always be to communicate a concept or idea to the viewer. Therefore it is not only necessary to understand the audience, but to understand the subject. Like a spoken language, immersion in your work leads to fluency.

Experience

  • Acting Sr Web Designer
    New York, NY
    Aug 2005 - Present
    VH1 Digital

    Maintain the VH1 site with the in-house design group. Work with producers, project managers and developers to build custom vertical web experiences for major events on the channel. Work with ad-sales and marketing to develop dynamic campaigns with outside agencies and advertisers. Assist in overseeing the work by our Jr design team. Report directly to the Director of Design Operations and the VP of VH1 Digital.

  • Design Intern
    New York, NY
    Jun 2004 - Sep 2004
    MTV Digital

    Worked on flash banners and small site maintenance. Helped with internal resource site design. Reported to Sr Designer.

  • Design Freelance
    New York, NY
    Apr 2004 - May 2004
    AWAKE cosmetics

    Worked on a promotional campaign involving textural graphic design work for print.

  • Pre-Press Freelance
    New York, NY
    Mar 2004 - Apr 2004
    Bloomingdale's

    Worked in-house with the pre-press team on preparing photos for retouching in the Bloomingdale's catalog.

  • Design Assistant
    New York, NY
    Jun 2002 - Dec 2004
    FeuerWasser

    Started as an intern working with the founder. Over time grew to work with the lead designer on graphics for print and web. Eventually designed and built the company website.

Education

  • BFA, Graphic Communication Design
    New York, NY
    Sep 2001 - May 2005
    Parsons School of Design

    Core design theory with strong attention to fundamental design practices. Focus on interactive graphics and information architecture.

Extra


  • Language

    English / German / Swiss-German / French

World Wide Web

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