General info
Creative Director & Marketing Strategist - Los Angeles, CA
My passion is helping brands engage audiences and amplify their identities with powerful, scalable story-driven content that looks premium, yet is actually quite cost-efficient.
Work Experience
Creative Director / Co-Founder
Supervising the branding strategy, creative execution, and production of scalable advertising initiatives across all platforms including broadcast, digital, retail, packaging, events and print.
Our speciality is scalable video content that features sophisticated lifestyle cinematography and high-quality CG animation. We're fiercely passionate about the excellence of what we create, and we pay a lot of attention to the little details that make a big difference. Our company is a nimble and highly capable creative force that will find or forge the effective solutions you seek.
Our speciality is scalable video content that features sophisticated lifestyle cinematography and high-quality CG animation. We're fiercely passionate about the excellence of what we create, and we pay a lot of attention to the little details that make a big difference. Our company is a nimble and highly capable creative force that will find or forge the effective solutions you seek.
Creative Director / Director / Copywriter
Creative Director, Copywriter and Director on VIZIO, including the creation and supervision of multiple brand films, digital advertising, product & lifestyle photography, and in-store on-screen content nationwide for complete line of VIZIO television and audio products from 2017 to 2019.
Creative Director / Director of four commercials for the 2019 Nissan Kicks launch campaign.
Creative Director and Copywriter on Chrysler Pacifica 2017 branded digital content and films.
ACD and Copywriter on broadcast and branded digital content for Chevrolet, including launch spots for the reimagined 2017 Camaro.
Creative Director / Director of four commercials for the 2019 Nissan Kicks launch campaign.
Creative Director and Copywriter on Chrysler Pacifica 2017 branded digital content and films.
ACD and Copywriter on broadcast and branded digital content for Chevrolet, including launch spots for the reimagined 2017 Camaro.
Creative Director / Director
Creative Director, Director and Producer of nationwide broadcast and digital advertising campaigns for The Harlem Globetrotters from 2014 to 2019.
Writer-Director (freelance)
Creative Director / Writer-Director of branded content films for Lego. Shot on location in Los Angeles, CA and Boston, MA.
Associate Creative Director (freelance)
ACD and copywriter on digital brand films for Chevrolet's new 2016 line of cars, including the Silverado, Cruze, Equinox and Traverse.
Creative Director (freelance)
Creative Director on 2015 TV spots for Disney's Frozen and Cinderella licensed merchandise.
Director / Creative Director (freelance)
Creative Director / Director on TV spots and branded content for Hyundai.
Creative Director on branded content initiatives for The Home Depot.
Creative Director on branded content initiatives for The Home Depot.
Director / Associate Creative Director (freelance)
ACD, copywriter and director on numerous consumer-facing educational and inspirational brand films for The Primrose Schools. Shot on location in various locations in Texas, Georgia and California.
Senior Copywriter
Senior copywriter across all platforms on Jaguar's British Villains campaigns F-Type and XF Sedan (2014 - 2015). Senior copywriter on North American brand launch of the F-Type (2013). Senior Copywriter on How Alive Are You campaign (2012 - 2013).
Associate Creative Director
Copywriter and ACD on various broadcast commercials for Silver Dollar City and Dollywood theme parks. Projects included the broadcast launch spots for the "Outlaw Run" and "Wild Eagle" rollercoasters -- the two largest attractions in the company's history, and the 2014 - 2015 national TV campaign for the Harlem Globetrotters
Creative Director
Creative Director on "Make it 3D," an international PSA print campaign advocating the emerging technology of 3D filmmaking featuring Martin Scorsese, George Lucas, James Cameron and other luminaries of blockbuster cinema. Creative Director on various consumer-facing branding initiatives.
Associate Creative Director
Copywriter and ACD on brand launches for Novi Stars, Bratzillas, and Bratz 2013 campaigns.
Director-Producer
Writer, Director and co-Producer for Salomon Snowboards and Bonfire Apparel brand films.
Associate Creative Director / Senior Copywriter
Pitch consultant and Senior Copywriter on projects for Marvel, Ubisoft, Trion Worlds and Disney among other clients.
Senior Copywriter
Senior Copywriter and ACD on Hot Wheels global re-branding; Monster High brand launch; 2011 Hot Wheels broadcast campaign.
Senior Copywriter
Copywriter on accounts including Mattel, Disney, Cisco, Motorola, am/pm and Arco.
Associate Creative Director
ACD and director on numerous brand launch sizzle films, ACD on broadcast commercials for licensed Harry Potter, Barbie, and Disney products.
Senior Copywriter
Pittard Sullivan
Copywriter on interactive projects for SONY, KIA, DirecTV, FOX, Echostar,Showtime, CBS and Philip Morris, among others.
Lead copywriter on the brand launch of TiVo, including the kick-off stage shows at NATPE, CES and NAB.
Lead copywriter on the brand launch of TiVo, including the kick-off stage shows at NATPE, CES and NAB.
Creative Director / Director / Producer
Will's company Manhart Films is a boutique creative services resource for turnkey branding strategy, creative development, production and post. Clients include: Levis, ESPN, Skechers, Adidas, The Harlem Globetrotters, RealD, Paramount Pictures, The International 3D Society, Disney, Major League Baseball, Shop 'n Save, Desert Schools Federal Credit Union, Walker Zanger, Arizona Tile, Salomon, Bonfire, Unilever, Heelys, Rogers Cable. Microsoft, and Nike.
Writer - Director
Writer, director and producer of a number of award-winning short films. If you'd like to see some of them, here's a direct link:
https://vimeo.com/album/2660436
https://vimeo.com/album/2660436
New section
Brands Will has worked on as a creative:
Jaguar, Chevrolet, Hyundai, Disney, Universal, SONY, FOX, Adidas, Nike, Skechers, Levis, ESPN, Major League Baseball, Shop 'n Save, Desert Schools Federal Credit Union, Freedom Service Dogs of America, TiVo, CBS, Philip Morris, Motorola, IBM, am/pm, BMW, ALL, Dollywood, Silver Dollar City, Splash Country, Motormindz, The Pittsburgh Pirates, Crunch Fitness, Pop Secret, Barbie, Bratz, Spinmaster Games, Polly Pocket, The Primrose Schools, Hot Wheels, Salomon, RealD, Marvel, Dreamworks, Trion Games, Ubisoft, The Harlem Globetrotters, Alfa Romeo, Chrysler, VIZIO, Nissan, Mannkind.
Creative Director / Director
New Section
Member Producers Guild of America
View Will's Portfolio for work samples.