"Good Thinking, Clearly Expressed." I'm a writer, editor and proofreader with a focus on helping brands come up with writing so powerful and smooth it's easier to read than to skip. Editorial accountability quickens my heartbeat. I especially enjoy creating USPs, writing features & benefits, sussing the sales angle and using everyday language. My name is Tia Dobi and I live in Los Angeles, thank you. **All concepts on this page are my thinking.**