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Mary Cassidy - zincink

Artist/ Designer - VDP w. Pageflex

Mary Cassidy

NJ

Mary Cassidy has studied at Moore College of Art & Design and the Art Institute of Philadelphia. A NJ native with over fifteen years of experience there is hardly enough space and time to show all of the work she has created. She has been using Pageflex M. Power, a variable data flex publishing software for over five years. It is still relatively new to the print business but holds a great deal of customized advertising utilizing metadata. With a background in fine art and illustration, and a combination of print and web design she is a powerhouse of knowledge. She would like to combine all of these skills and put them to good use.

I am currently freelancing with Lens Records and would like a full time opportunity either in NJ or NYC.

My personal site can be located at zincink.com

Experience

  • Web Designer/Developer VDP
    Wharton, NJ
    Sep 2006 - Apr 2008
    Sunset Printing and Engraving

    Pageflex MPower Server Variable Printing template designer. Variable custom data template building using Pageflex M Powerserver. Create customized templates for client to access and customize various marketing stationery, marketing products, and customized business letters. CSS site layout and page design using Storefront. HTML. I handled all design of corporate printing marketing and trade show materials. All creative projects are given to me to produce graphics for print and web.

    http://www.sunsetcorpid.com

  • Freelance Print and Web Designer
    Edison, NJ
    Sep 2005 - Apr 2006
    Vertis Advertising

    Variable Data Printing utilizing the Pageflex MPower Server to create customized mailings and advertising campaigns across the world. Variable Data Printing is the next generation of marketing to better target your customers. Create customized templates. Client has local site in which they can customize and print ad campaigns using a local mailing list to target specific customers. Clients include La-Z-Boy furniture and Oppenheimer Funds.

    http://www.vertisinc.com

  • Freelance Web Designer
    Edison, NJ
    Mar 2001
    Marketsource.com

    Clean up Photoshop files for client PepcidAC, translating copy to Spanish courtesy of Word docs, Animating banners and correction of copy and art.

    http://www.marketsource.com

  • Full Time Web and Print Designer
    New York, NY
    May 2000 - Dec 2000
    iTurf.com

    Working to promote iTurf.com to the teen audience by creating a multitude of marketing materials. Intranet design, banner ads, layout and page design. Promotion materials. Posters, pens, cards and all other marketing print materials. The site is currently out of business but I have screenshots.

    http://www.iturf.com
    http://www.delias.com
    http://www.gurl.com

  • Full Time Web and Print Designer
    Cranbury, NJ
    Sep 1999 - May 2000
    OnTap.com

    Creating web graphics,page design, and ad banners for ontap.com. Also marketing/ print work such as posters, postcards, media kit, hats, t-shirts...etc. Current site is down. I cannot provide the url since the page was taken down but I have screenshots.

    http://www.ontap.com

Education

  • Philadelphia, PA
    Sep 1993 - Jul 1993
    Moore College of Art & Design

    Studied fine art and design trying to go in the field of illustration. Completed my first basics years consisting of basic design, color, basic drawing, art history, life drawing, world history and intro to professional and fine arts. Decided to transfer to gain a better computer background.

  • Associates Degree
    Philadelphia, PA
    Aug 1993 - Jul 1996
    Art Institute of Philadelphia

    Graduated with a Visual Communications Associate Degree. Gained valuable experience in the business aspect of the graphics industry. Studying Illustration, Advertising and Graphic Design.

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