Touch Branding

Prague, Czech Republic

Selected work

Vinolok – Rebranding and product launch

Vinolok rebranding and product launch—When a world-renowned producer of glass closures decided to launch a new product range, we helped to create a new product nomenclature, naming of the new products and refreshed the identity, both in verbal and visual aspects. The project culminated with a product launch campaign and events.

Vinolok Edge – Product launch video

A brand new website with focus on the new product range (visit vinolok.com)

Vinolok magazine for customers

Vinolok product visuals

Facelift of the Vinolok logo

Prague City Tourism—Branding & communication

Changing the perceptions—Prague City Tourism bureau is an official institution focused on promoting Prague as one of the best destinations of the world for tourists to visit. The Prague:emotions identity shows that Prague is not just an open-air museum full of old sights but a contemporary city where anyone could experience a full range of feeling and emotions.

Example of advertising motive that merges the logo and the identity into one visual system

Printed materials for Prague City Tourism

Digital presentation of Prague for tourists

Merchandise for tourists visiting Prague

The logo and the identity are merged into one visual system—This approach made it possible for the identity to work in over 20 different languages as well as making it easy to implement across various media. A colon after the word Prague means that there is a wealth of emotions that tourists can experience in the city: eg joy, inspiration, love, etc. It depends on tourists, what emotions they will be looking for in Prague.

The logo and the identity are merged into one visual system

Preciosa Foundation – Visual identity

Marking their 25th anniversary, Preciosa Foundation needed a strong new identity that reflects their unique spirit. Preciosa Foundation is different from other non-profits becuase it is funded mainly by the parent company Preciosa, world-renowned crystal producer. The identity is designed to provide a strong link to the creativity and hand-made craft associated with Preciosa.

Preciosa angels—The first distinctive element of the new identity are so called Preciosa Angels. These visuals are actual products of Preciosa's seven divisions crystal components, lighting, glass beads and glass closures enhanced with a hand-drawn angel wings and halo. This fairytale approach is a reflection of the myths and rich history of the Crystal Valley, name given to Northern Bohemia where glassworks of Preciosa have been in operation for over four centuries.

Unique typography—The second defining element of the identity is a unique typographic approch. Corporate fonts were taken over from the corporate identity of the parent company. An additional handwritten font was added to higlight keywords in the headlines. This typograhic approach provided a strong link and continuity with the Preciosa materials while creating a much less corporate feel.

Examples of identity application

Preciosa Foundation citylight poster

Application of identity on a promo rollup

Branding of social media channels

Annual report and company newspapers designed in the new visual idenity

The identity was deliveded via easy-to-use design guidelines.

Febiofest Film Festival – Visual Identity

Febiofest visual identity—The concept of the "Get Uplifted" identity is based on the experience that comes after seeing a particularly strong movie. It is symbolizing the moment when the film ends, but the viewer still carries the mood and emotions brought by the film.

Design of the logotype

Febiofest film festival key visuals

Febiofest film festival outdoor advertising

Acreditation cards

Coffee cup

Eldar Ventures – Corporate identity

Eldar Ventures corporate identity—The Icelandic-Czech company Eldar Ventures, which builds and invests in European startups, has received a new spark in the form of corporate identity. With a growing portfolio of online startups and expansion plans, the company has asked for rebranding that would reflect their love of technology and passion for igniting new projects.

Design of the logotype

Logo versions and usage on coloured backgrounds

Development of the spark icon

Printed materials – A spark symbolizes start of something new and also “coming up with ideas”. It represents Eldar‘s spirit and is used on all materials. Red and blue are a very classic colours, but the saturated tones indicate focus on IT and bold approach to projects. The font too inicates a digital focus of the company.

Digital materials – A spark symbolizes start of something new and also “coming up with ideas”. It represents Eldar‘s spirit and is used on all materials. Red and blue are a very classic colours, but the saturated tones indicate focus on IT and bold approach to projects. The font too inicates a digital focus of the company.

Business cards

Promotional direct mail

Eldar Ventures corporate identity guidelines

Typography reflects the company's focus on technology.

Corporate colours are defined primarly for digital use

Patagona Wine – Product identity & Packaging

Patagona is a packaging which showcases the unique combination of the Cooleo two-layer bottle and the Vinolok glass closure. The combination of two-layer bottle and the glass closure gives this packaging a very special feeling of modernity while using the most traditional material for storing of wine. A highly effective layer of insulation between the two layers keeps cold drinks cool for a much longer period than normal glass bottles. This makes it ideal for taking to picknick in the summer. Also, the bottle is likely to be kept after drinking the wine, promoting packaging reusability.

Simple and memorable branding elements

Detail of the direct printing on the bottle

Glass closure with top printing and coloured sealing rings

Simple and memorable branding elements

ABS Jets – Visual identity

ABS Jets visual identity—A minimalistic identity system with focus on top production quality. A purposely traditional and timeless identity projects confidence and top quality service expected from one of the largest private jet operators in Europe.