¡Bienvenidos! You've reached the portfolio of award-winning, trilingual, slightly quirky but sharp as a tack, London-based UX/UI Design Lead + Creative Director, Adriana Andújar. Sit back, relax and take a look around - peruse the galleries of recent work and projects past, while getting acquainted with her diverse, ever-evolving career. Don’t be shy, get in touch about your next project…
Argos is the first UK retailer to use voice recognition technology to seamlesssly reserve products using just your voice on smart home devices and AI assistants, such as Siri.
Argos Native apps (iOS and Android) connect shoppers with the products that inspire them by delivering a powerful Visual AI technology for retail via our search functionality. This feature is meant to to increase customer engagement, and boost conversion and sales.
Argos Financial Services (AFS) was due for a re-platform and re-design, as the current journey has not been touched in 12 years. Our project aims were to define our key customer problems and get a shared understanding of the design needs for CAPE2 (card application processing engine). Rapidly prototype a new journey which aims to solve these problems and engage UX Research to gain customer insight into this new prototype.
The brief: To concept, storyboard, script and animate a video about myself having only one working day!
Currently the UX/UI Design Lead at Argos, looking after all the digital core journeys. For more work, please inquire.
2015 was a year of significant transition for Virgin Media's mobile business. MTP is a programme to update Virgin Media's entire infrastructure for its mobile business, to provide full MVNO services. Supported by several 3rd party providers both UK based and overseas, changes were rolled out across the entire business. For full case study, please click here.
Working with Schlumberger, we have created an iPad app that is as striking as well as informative. It features a variety of content including: games, image sliders and animations, all brought together through a slick and intuitive interface. This ensures that the full story could be told, ensuring that the audience was kept interested and engaged when interacting with large amounts of information. The content is being repurposed for large scale touch screen debuting at EAGE 2016.
ArcelorMittal, the largest steel manufacturer in the world challenged us to provide the most forward-looking and effective digital communications for their corporate and investor audiences, notably around reporting. This was the result of their 2015 digital report.
Together with Rolls Royce, we created a new way of communicating with talent. We worked with their recruiters and Human Resources team to understand what motivated job-seekers to join the company. This insight was the foundation of a new and more inviting careers website that helped Rolls-Royce speak the talent’s language – their skills, their needs, their values.
Responsive Web & E-Commerce Design, "Brunch with Friends" Campaign, Sarjaton Campaign and inspiration film, overall strategy, planning and presentation.
I worked with start-up super stars Unified to map, sketch and design their sensor-based data analytics and guest engagement platform app. Their app transforms the way guests interact with services found in festivals, hotels and resorts. I was involved from concept to completion and crafted all of the UX and UI design for iOS Native App.
Epson are a household name when it comes to printers and scanners, but aren’t a name that springs to mind when you think of wearable tech. They approached us to launch Sensewear, their very first range of wellbeing and fitness monitoring products. We created a complete suite of promotional materials to launch the two products across Europe, from print advertising, PR photography, digital advertising, social assets and experiential activations in London, Paris and Berlin.
Creative direction, planning and design for the Lumia 820 Design Challenge 360 campaign and results video.
Concept, design and art direction for both ATL and BTL creative for Hertz global "The Gas or Break Campaign".