Staci Amend

Writer :: Creative Director :: Content Strategist :: Video Producer

StaciAmend

Denver, CO

Experience

  • Group Brand Creative Director
    Denver, CO
    May 2016 - Present
    eBags
    Creative leadership and content production for the largest online travel goods, apparel and accessories retailer in the world. Responsibilities include content, brand and video strategy and execution as well as management of the social media and photography teams. I provide strategy and concept development for all assets, from stop-motion animation to large-scale brand video, as well as styling and concept direction for all photo shoots/management of external agencies and video crews.
  • Founder/Editorial Director
    Los Angeles + Denver
    Apr 2000 - Present
    Rationista
    Freelance writing and creative direction for a variety of travel and lifestyle clients. Editorial clients include the Colorado tourism publications ROOTS and ALIVE, the Wyoming Travelers Journal, Sotheby’s International Connoisseur magazine, Yoga Journal magazine and Jenny Craig. Lifestyle clients include Jenny Craig, Curves, eBags, Disney, Gaiam, Paul Mitchell, Murad, TEMPTU, WEN by Chaz Dean, Proactiv, Principal Secret, Heidi Klum In an Instant, Cindy Crawford Meaningful Beauty and more. Rationista blog founded in 2015; freelance business founded in 2000.
  • Executive Creative Director
    Denver, CO
    Jun 2015 - Jul 2016
    Influence Technologies
    Creative leadership at a Denver-based tech start-up company specializing in interactive video experiences delivered via proprietary SaaS platform. Duties include management of an evolving all-levels team of in-house designers and developers plus freelance creative personnel (writers, designers, directors, video crews, etc.) in an agile work environment; ongoing product development and adoption of scalable project management processes. Clients include Starbucks, Arizona State University and more. [CURRENT]
  • Vice President of Creative
    Denver, CO
    Oct 2009 - Sep 2011
    Cohn Marketing
    Creative leadership of a multimedia marketing agency specializing in the “destination retail” space. Responsibilities include brand development strategy, supervision of all design, editorial and copy direction as well as corporate social media program development in collaboration with the PR team.
  • Executive Editor + Creative Director
    Denver, CO
    Aug 2008 - Present
    Wild Blue Yonder Magazine
    Executive Editor and Creative Director for Wild Blue Yonder, the inflight magazine of Frontier Airlines. Responsibilities included the complete redesign of the magazine and its website, as well as repositioning the brand from a regional lifestyle magazine to a national travel magazine; ongoing management of the editorial calendar; management of in-house and contract creative and editorial personnel; editorial and design quality control; budget management; contribution of editorial. 2008–2009.
  • Creative Director
    Denver, CO
    Feb 2007 - Mar 2008
    Atlas Advertising
    Creative Director for a full-service advertising agency specializing in travel, tourism, hospitality and economic development. Responsibilities included company leadership; supervision of writers and designers; development of campaigns, strategies and programs; creative budget management; client presentations and more for a national client base including the City of San Francisco, Finger Lakes Wine County (New York State) and others.
  • Associate Creative Director
    Los Angeles, CA
    Mar 2003 - Feb 2007
    Direct Partners
    Associate Creative Director for a national direct response agency. Responsibilities included concepting and pitching new business, supervision of writers and designers and the development of a variety of campaigns for clients such as Sony PlayStation, EarthLink, KCET Public Television, Pedigree and more.
  • Associate Creative Director
    Los Angeles, CA
    Dec 1997 - Mar 2003
    Brierley + Partners
    Associate Creative Director for a leading CRM agency serving the travel and hospitality industry. Responsibilities included supervision of junior writers as well as creative concept development and execution for a national client base including United Airlines, Four Seasons Hotels and Resorts, Vail Resorts and Century 21 Real Estate. Managed 19 versions of the United Airlines Mileage Plus newsletter, including the transition from print to digital.
  • Copywriter/Editor
    Boulder, CO
    Sep 1994 - Dec 1996
    All Adventure Travel
    Copywriting, editing and print production for a travel agency specializing in athletic, adventure and extreme travel as well as eco-tourism. Responsibilities included catalogue, brochure and itinerary development and print production for all related advertising and publicity.

Education

  • Master of Arts Degree in Creative Writing
    Boulder, CO
    Sep 1993 - Dec 1995
    University of Colorado, Boulder
  • Bachelor of Arts Degree in Creative Writing
    Los Angeles, CA
    Aug 1985 - Jun 1989
    University of California, Los Angeles

Endorsements


  • Susan Heeger, Professional Journalist
    I have worked as a magazine feature writer for 20 years and was a longtime staff writer for Martha Stewart Living. I had the pleasure of writing for Staci Amend when she was the editor of Wild Blue Yonder. What was so much fun about it was the completely infectious zest and passion Staci brought to the process. Unlike some other editors I have worked with, Staci did not contact me with iron-clad ideas of exactly the stories she wanted, but she invited me to help shape the concepts into pieces we were both very enthusiastic about.

    She was interested in my input and made me feel respected in a way that can be rare in this business, which operates under such pressure that "content producers" such as writers can sometimes feel as if they are just cranking out "product." Working with Staci, I felt a renewed enjoyment in the creative aspects of what I do, and I'm sure that what I wrote for her was better because of her great ideas and all that she allowed me to bring to the table. I would really appreciate any opportunity to write for her again!

  • Michele Ostrove, Professional Journalist
    One of the toughest aspects of freelance writing is losing an editor whose skills you respect and with whom you have established a good working relationship. Such was the case for me when Staci Amend left Wild Blue Yonder. She was a pleasure to work with from article assignment through the editing process. As a former editor-in-chief myself, I really appreciated the way Staci edited my copy with a skillful yet restrained hand, making subtle improvements without destroying the article’s integrity. I believe that Staci is well-equipped for a high-level editor’s job, combining “people skills,” writing ability, readership understanding and the experience needed to meet the challenges of today’s publishing industry.

  • Rob Lovitt, Professional Journalist
    As a freelance writer for nearly 25 years and current columnist for MSNBC.com, I’ve had the opportunity to write for dozens of publications and probably twice as many editors. Among the latter, I can honestly say that Staci Amend was among the best. During the time I wrote for her at Wild Blue Yonder, I was always encouraged to engage readers with good stories and useful information. Her insights as an editor were always spot on, directed not at rewriting my copy, but at making suggestions and providing insights that made it better. It was a collaborative effort in the best sense and I have no doubt she’d bring the same commitment and professionalism to whatever task she takes on.