General info
Art Director
UK
After graduating from Architecture, I have spent the beginning of my career as a 3D artists, rapidly levelling up to lead and nurture creative talent. As Art Director I have learnt the importance of creating creatively balanced and passionate teams that feed into the creative process to help achieve a successful artistic vision, whatever the style may be. 
Experience
UK
May 2020 - Present
Director of Art - Global Studios
Motorsport Games
Leamington Spa
Oct 2017 - Present
Art Director
Sony London
Art Director on Blood and Truth. An exclusive title created for PlayStation VR.

Story Trailer - https://www.youtube.com/watch?v=xjwqnsOhKnI
- Present
A selection of my work over the years
Click the above link to see some of the shipped titles I have worked on and examples of my personal work.
Oxford - UK
Dec 2014 - Present
Art Director - Unannounced title
NaturalMotion games
Art Direction across multiple sites, both internal and external developers

High level game franchise strategy 

External Vendor due diligence

External Vendor briefing and feedback

Mentoring and Directing artists of all disciplines

3D and 2D asset creation feedback and direction
Birmingham
Sep 2013 - Present
Art Director - F1 2015
Codemasters
Establish and maintain the overall look and feel of the F1 franchise

Create and maintain the Art Bible

External Vendor briefing and feedback

Conceptualizing and storyboarding

Mentoring and Directing artists of all disciplines

Lighting and atmospheric direction

Cinematographic direction

UI conceptualization and direction
Birmingham
Sep 2012 - 2013
Art Director - F1 2013/Classic edition
Codemasters
Establish and maintain the overall look and feel of the F1 franchise

Create and maintain the Art Bible

Mentoring and Directing artists of all disciplines

Lighting and atmospheric direction

Cinematographic direction

UI conceptualization and direction

Character development
Leamington Spa, UK
Mar 2011 - Aug 2012
Art Director - Forza Horizon
Establish and communicate visual style across a multi disciplined development team.

Maintain visual quality throughout the life of project

Lead and mentor artists

Recruit and build art team
Liverpool, UK
Jan 2010 - Present
VFX Art Director (James Bond: Bloodstone)
'Set Piece' design pitching to Game Director / Level Designer

Designing and Directing both 'in game and 'cut scene' VFX events

Conceptualizing and Storyboarding

Maintaining the quality bar for any VFX or animation (excluding characters) in

James Bond: Bloodstone
Liverpool, UK
Associate Art Director (Blur)
Environment Concepts

Environment Consultation

Shader Prototyping

Strategic Lighting

VFX Concepts

Car Damage design

Racification Design
Liverpool, UK
Lead Environment Artist (James Bond: Bloodstone)
Bizarre Creations / Activision
High Poly Modelling

Low Poly Modelling

Normal Map Creation using High Res Models and Zbrush

UV & Texturing

Environment Art Consultation

Team Management
Liverpool, UK
Lead Environment Artist (The Club)
High Poly Modelling

Low Poly Modelling

Normal Map Creation using High Res Models and Zbrush

UV & Texturing

Environment Art Consultation

Team Management
Liverpool, UK
3D Environment Artist (PGR3, PGR4)
Bizarre Creations
Environment and Asset Modelling

Photoreal texture creation

Specular Map and Bump creation
Liverpool, UK
Feb 2004 - Oct 2004
3D Visualisor
Create 3D Version of scheme by reading floor plans, elevations and section details.

Modelling

Texturing

Material Shader creaton

Lighting

Compositing

Chester
Junior 3D Artist
Visualisation One (Architectural Visualisations)
Create 3D Version of scheme by reading floor plans, elevations and section details.

Modelling

Texturing

Material Shader creaton

Lighting

Compositing
Runcorn, Cheshire
Sep 2001 - Sep 2002
Part 1 Architect
Ellis Williams Architects
Spatial Design

Building Regulation research

CAD drawings

Detail Drawings

Education
Liverpool, UK
1998 - 2001
BA, Architecture
Liverpool John Moores University
London
Diploma in Interior Design / Space Planning
University of the Arts (formely London College of Printing)
Activities / Organisations
CGTweetUP (Founder)
CGTweetUP is a CG community on Twitter, dedicated in creating mastermind groups and artist collaborations through the use of social media and the internet.
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